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The Art of War in Contemporary BusinessStrategy
(Based on a Major Study of ASEANCorporations)
By
Foo Check Teck
Peter Hugh Grinyer
Sun Tzu on Management
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Sun Tzu on Management
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Preface
Sun Tzus prescriptions on organising aspects areanalogically relevant to strategic planning;
Obviously, it is difficult to draw parallels- Sun Tzuswork was based on a different context;
The Authors try to emulate the model set by SunTzu to present the essence on organising strategy;
Strategic planning is much more than annualexercise it is the art of continuous shaping andpositioning of an organisation to win againstcompetitors.
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The book is distinctive in 2 aspects
Its findings are based on the results of surveys of
strategic planning processes in public listedcompanies within ASEAN region;
Able to relate these findings to the prescriptions of
Sun Tzu (the ancient but influential militarystrategies);
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Part I: The Strategy Process
Implementation of strategic planning rationale
Method of organisation in terms of majororganisational characteristics and the activities
involved;
To seek competitive advantages in a planned
and rational manner - .Anciently the skilfulwarriors first made themselves invincible and
awaited the enemys moment of vulnerability..
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Part I: The Strategy Process..
Ability to formulate timely counter strategies
what is of supreme importance in war is to attack
the enemys strategy
Sun Tzu fully recognised the importance of
assessing opportunities, threats and relative
strengths and weaknesses SWOT Analysis
.generally, management of many is the same as
management of few. It is a matter of
organisation
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Part II: Critical Success Factors
CEOs role the CEO as the ruler or General (inSun Tzu terms) of an organisation continues to be
critical in shaping corporate strategies. Environmental Factors - now in fire attacks one
must respond to the changing situation - strategicplanning process respond effectively in changingexternal situations.
Effective and skilful command - thus thepotential of troops skillfully commanded in battle maybe compared to that of round boulders which rolldown from the mountain heights.
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Part II: Critical Success Factors
Esprit de Corps - anciently, those described
as skilled in war made both large and small tomutually cooperate; for the good troops to
succour the poor and for superiors and
subordinates to support each other.
People participating in strategic planning BOD,CEO, Executives
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Part III: Performance Consequences
Adaptability to changes
Strategic insights Goal achievements
Industry competitiveness
Coping with change, is clearly of central
importance to the modern business corporation
just as it was to Sun Tzus armies
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Part III: Performance Consequences
Achieving goals in waging wars concentration of forces or resources
Role of strategic planning in organisationsachieving goals build understanding of theconstitution businesses of the company,regular discipline, systematic process of thestrategy development, written plans, setsexplicit goals and basis of strategyimplementation
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Conclusion
Why this book?
Applied Theory between ancient and moderntimes and between military and business
operations
Increase level of knowledge (Sun Tzu = Strategic
Planning Process)
Art of War= for winning the war = strategic
planning = to manage the organisation
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Thank you
Mohamad Farid Sahat
29 October 2009
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