Style Guide
summitR E S O R T S
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Contents
Company Statement 2
Logo Statement 3
Color Palette 4
Typography 5
Stationery 6
Business Letter 7
Applications 8
Size and Margins 11
Inappropriate Uses 12
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COMPANY STATEMENT
Summit Resorts is a modern style resort chain located at the peaks of the world’s most beautiful mountains. Summit’s Mission is to continue to enhance and grow our reputation as one of the nation’s most respected hospitality management companies among spectacular surroundings. We will do this by exceeding guest expectations, providing an engaging and supportive work environment, financial success and opportunities for our employees, our company and our owners & investors, and delivering quality service in an atmosphere of comfort and openness driven by our six core values.
Respect: We value each other, our guests, our business partners, and our environment
Honesty: We are genuine and open in our communication and business practices
Commitment to Quality: We deliver services and products that exceed our guests’ expectations
Creativity: We listen, encourage and support different approaches as we continually strive to improve
Growth: We invest in personal and professional development
Teamwork: We work together towards a shared goal
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The Logo above is the foundation of Summit Resorts corporate identity system. This distinctive symbol, designed to be easily recognized and remembered internationally, consists of two elements; Summit’s signature Mountain logo and the Summit Resorts logotype.
When designing our logo, our objective was to create a simple, recognizable design in which people could easily identify. We wanted to incorporate a mountainous shape and style in our logo to symbolize and reflect our company’s specialty and theme.
Typographically, our goal was to use typefaces that reflected our love for adrenaline and adventure and also keeping touch with our five star quality. “Summit” may also be used as a standalone logotype as seen below
summitR E S O R T S
Logo Statement
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Color Palette
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Summit Blue
PANTONE 278 C
C 73 M 38 Y 5 K 0
R 69 G 137 B 193
HEX: 4B8BBE
Icicle
PANTONE 290 C
C 29 M 15 Y 2 K 0
R 177 G 198 B 225
HEX: B3C7E0
Forest Green
PANTONE 5763 C
C 58 M 38 Y 89 K 21
R 104 G 115 B 60
HEX: 697242
Brown Trail
PANTONE 464 C
C 42 M 59 Y 87 K 34
R 115 G 83 B 46
HEX: 715433
Glacier Freeze
PANTONE 277 C
C 58 M 31 Y 4 K 0
R 110 G 154 B 201
HEX: 719CC8
Clear Sky
PANTONE 283 C
C 44 M 23 Y 3 K 0
R 142 G 174 B 213
HEX: 90B0D4
The color palette shown below is Summit Resorts primary guide to correct use of color for publication, stationery, and application. The logo can be used in any one color. The parameters for using the logo in black and white are also located below. When reversing the logo only use black or colors listed below.
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Typography
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l
n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l
n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l
n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
Museo Sans
Museo Sans500
Museo Sans700
Rezland A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
The typefaces shown above are Summit Resorts primary and secondary typefaces, respectively. Under no circumstances should any other typefaces be used for Summit’s literature, stationery, or publication. Contact the Marketing Department with any problems or questions.
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STATIONERY
Summit Resorts | 1400 Sherman Street | Denver, CO 80203 | 720.343.2419 | www.summitresorts.com
summitR E S O R T S
summitR E S O R T S
1400 Sherman Street Denver, CO 80203
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Noah LarsonPresident/ CEO
1400 Sherman StreetDenver, CO 80203
720.343.2419 [email protected]
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summitR E S O R T S
Summit Resorts | 1400 Sherman Street | Denver, CO 80203 | 720.343.2419 | www.summitresorts.com
October 19, 2014
Mr. Steven Cooper18 Stirrup DriveFreehold, NJ 07728
Dear Mr. Cooper:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eget orci a arcu adipiscing conval-lis. Duis accumsan nibh nec ipsum bibendum ut auctor ante lacinia. Fusce consequat adipiscing mattis. Nullam eget nisi eu sem porta posuere. Sed ac bibendum velit. Suspendisse potenti. Mauris sed felis quis odio gravida egestas. Donec egestas dignissim lorem a molestie. Vestibulum vel imperdiet enim. Vivamus a nunc et libero suscipit vestibulum id luctus ligula.
Morbi at scelerisque est. Nam pulvinar aliquet neque, quis sagittis velit tristique eu. Sed non risus erat, at rhoncus ligula. Donec ac justo non nisi varius tincidunt. Nullam ultricies auctor lacus, nec porttitor risus tincidunt non. Integer ut purus nibh. Mauris sit amet enim id mauris sollicitudin vulputate. Quisque hendrerit hendrerit lorem. Nunc vehicula egestas lacus sed lacinia. Vestibulum aliquet sagittis placerat. Nulla sit amet lectus purus, ut pulvinar tortor. Etiam eu turpis ligula, a cursus metus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vivamus ac nisl nec justo varius bibendum.
Aliquam vestibulum pulvinar venenatis. Quisque sit amet purus vitae nisl consequat consectetur sed id tellus. Aliquam tincidunt, arcu adipiscing rhoncus tempor, nunc ligula porttitor velit, id cursus neque lectus ac lorem. Nullam odio tellus, gravida eleifend lacinia dapibus, venenatis eu erat. Nunc elementum, risus in congue scelerisque, urna lacus eleifend dolor, sit amet congue ligula lacus eu purus. Mauris ullamcorper justo in tortor laoreet malesuada. Vivamus tristique, sem eu convallis tincidunt, lectus mi.
Sincerely,
Noah LarsonPresident/ CEO
3 “
1 “
1 “
1 ½ “
Business Letter
Size:8.5 X 11”
Text:10 pt.Museo Sans
Type:Black
Logo:PANTONE 278 C
Paper:24w 90g Carnival Smooth Stellar White98 bright
Printing:Offset
Company Adress:9 pt. Optima.
The elements of the stationery are to reflect the theme of the company. Each element will incorporate the signature sidebar that is used in all of Summit’s publication designs. The design style mimics this guide.
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applications
Shown here are samples of our logo graphic and its application to jackets, safety equipment, and merchandise. The jacket uses an embroidered logo on a gray material. Depending on the color of the product, use either PANTONE 278 C or the reversed option.
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STEVENCOOPER
01/23/14summit
summitR E S O R T S
DO NOT DISTURB
CATCHING SOME Z’S
PLEASE
summitR E S O R T S
CLEAN ROOM
ADVENTURES BEING HAD
THANK YOU
THANK YOU
419Shown here are samples of our logo graphic and its application to resort items such as key cards, door tags, and room numbers. Most resort items use the corporate color of PANTONE 278 C. Use reverse logo against color.
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summitR E S O R T S
FIND YOUR PEAK
Shown here are samples of our logo graphic and its application to magazine advertisements, billboard advertisements, and transportation buses. We also composed a unique ad campaign to go along with these applications.
applications
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size and Margins
Shown to the left are the specifications for the logo’s proportion. The logo’s proportion should always be 11:8 ratio
The logo needs to be used in a clear space away from other information or distractions. Shown here are the recommended absolute minimum areas which should surround the logo
When using the logo in a small area, the logo should not be reduced below one inch
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1”
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Inappropriate Uses
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DO NOT distort the Logotype
DO NOT change color of elements
DO NOT tiltthe logo
DO NOT removelogo elements
DO NOT usea drop shadow
DO NOT usean outer glow
DO NOT flip the logo
DO NOT distortthe logo
DO NOT stacktype above the logo
DO NOT add elements to logo
DO NOT use outlines on logo
DO NOT enlarge elements of logotype
Please contact the Marketing Department with any problems or questions regarding use of [email protected]