Fairfax Media is committed to delivering to advertisers’ needs through Stuff.co.nz, New Zealand's #1 news site - designed for usability and provides an excellent commercial environment.
With content from our credible journalists and photographers from around the country, covering every aspect of news and information as it breaks.
Stuff.co.nz creates an engaging and dynamic environment for audiences.
The homepage offers a high profile placement for reach, premium inventory, simple buying solutions and innovative and creative offerings.
Source: Nielsen Online Ratings February 2016– Audience 2+
Domestic Page Views per Month Domestic reach of active internet users per Month
STUFF.CO.NZ
53%
AUDIENCE 1,905,000 Domestic Unique Audience per month
154,585,000
Sources: 1. Nielsen Online Ratings, News & Information Sites, Feb 2016 2. Source: Adobe Reports & Analytics Feb 2016
STUFF MOBILE2 STUFF MULTIMEDIA2
STUFF MOBILE STUFF IPHONE STUFF IPAD STUFF ANDROID STUFF VIDEO
CURRENT EVENTS & GLOBAL NEWS
UNIQUE AUDIENCE1
STUFF.CO.NZ
New Zealand’s number one news site
STUFF
1,905,000 NZ HERALD 1,536,000
MSN NEWS
457,000
TVNZ NEWS
529,000
MAIL ONLINE
409,000
THE GUARDIAN
380,000
445,353 DAILY UNIQUE VISITORS
1,750,544 DAILY PAGE VIEWS
97,479 DAILY UNIQUE VISITORS
716,655 DAILY ARTICLE VIEWS
108,509 DAILY UNIQUE VISITORS
720,794 DAILY ARTICLE VIEWS
43,666 DAILY UNIQUE VISITORS
422,668 DAILY ARTICLE VIEWS
2,716,858 AVERAGE WEEKLY VIDEO
VIEWS
#1 NATIONAL NEWS SITE1
National
#1 TRAVEL NEWS SITE2
TRAVEL
#1 FINANCIAL NEWS SITE6
#1 LIFESTYLE NEWS SITE7
BUSINESS DAY LIFESTYLE
#1 WORLD NEWS SITE3
#1 ENTERTAINMENT NEWS SITE4
#1 SPORTS NEWS SITE5
#1 TECHNOLOGY NEWS SITE8
#1 MOTORING NEWS SITE9
WORLD ENTERTAINMENT
TECHNOLOGY MOTORING
SPORT
Source: Nielsen Online Ratings Unique Audience Feb 16see notes for detailed source
STUFF.CO.NZ – New Zealand’s Biggest News Site
Reaching 1.9M New Zealanders a Month
1,216,000
703,000 816,000 805,000 738,000
987,000 924,000 304,000 353,000
Annual Household Income
Age of Readers Audience by Region
DEMOGRAPHIC PROFILE
STUFF.CO.NZ
Gender Stuff.co.nz users are an educated audience who use the internet as an information, research and purchasing tool. Our audiences are evenly spread across the country and are likely to access Stuff.co.nz from work.
53% Female
47% Male
Source: Nielsen Online Ratings – Audience Profile Feb 2016
7.4%
13.6%
16.9% 16.9% 16.9%
23.1%
18-24 25-34 35-44 45-54 55-64 Over 65
4.7%
14.4% 15.4% 13.1%
14.2%
25.2%
Up to $20k $20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
5.1%
6.3%
8.2%
12.8%
22.1%
24.1%
Taranaki
Manawatu-Wanganui
Waikato
Wellington
Canterbury
Auckland
Source: Nielsen Online Ratings May 2015 – Top Financial News & Information sites, Audience 2+
BUSINESS
STUFF.CO.NZ BUSINESS DAY
New Zealand’s #1 Business Destination
With a monthly audience of 987,000 Stuff.co.nz Business Day is the leading Financial News & Information site in New Zealand.
Business Day covers Industry news, Farming news, Market Data, Money, Small Business and provides access to great Business tools.
987,000
730,000
167,000
Stuff Business Day nzherald.co.nz Business MSN Money
Source: Nielsen Online Ratings Feb 2016– Top Multi Category Entertainment sites, Audience 2+
ENTERTAINMENT
Stuff.co.nz Entertainment is the leading Entertainment site in New Zealand with a monthly audience of 805,000.
Stuff.co.nz’s Entertainment channel covers Celebrities, Music news, TV, Books, Arts and Film news.
STUFF.CO.NZ ENTERTAINMENT
New Zealand’s #1 Entertainment Site
805,000
624,000
287,000
Stuff.co.nz Entertainment nzherald.co.nzEntertainment
MSN Entertainment
Source: Nielsen Online Ratings Feb 2016– Top Multi Category Travel sites, Audience 2+
TRAVEL
Stuff.co.nz Travel is the leading Travel site in New Zealand with a monthly audience of 703,000.
Stuff.co.nz Travel provides inspiration for Kiwis dreaming up their next big trip as well as tips and news to get the best out of their holiday.
STUFF.CO.NZ TRAVEL
New Zealand’s #1 Travel Destination
703,000
364,000
318,000
Stuff.co.nz Travel Trip Advisor nzherald.co.nzTravel
Source: Nielsen Online Ratings Feb 2016– Top Multi Category Family & Lifestyles sites, Audience 2+
LIFE & STYLE
New Zealand’s leading Life & Style site, stuff.co.nz Life & Style attracts a monthly audience of 924,000 people.
Stuff.co.nz’s Life & Style channel is a key content category, which covers Food & Wine, Fashion, Beauty, Wellbeing &Weddings.
STUFF.CO.NZ LIFE & STYLE
New Zealand’s #1 Life & Style Site
924,000
531,000
Stuff.co.nz Life & Style nzherald Life & Style
Source: Nielsen Online Ratings Feb 2016 – Top Computer & Consumer Electronic News sites, Audience 2+
TECHNOLOGY
Stuff.co.nz Technology is the leading Technology site in New Zealand with a monthly audience of 304,000.
Stuff.co.nz’s Technology channel has content from a wide range of topics from Social Media to Gadgets; Games and Digital Living.
STUFF.CO.NZ TECHNOLOGY
New Zealand’s #1 Technology Destination
304,000
58,000 54,000
Stuff.co.nz Technology Techradar network nzherald.co.nz Technology
Source: Nielsen Online Ratings Feb 2016 – Top Automotive sites, Audience 2+
MOTORING
With a monthly audience of 353,000 Stuff.co.nz Motoring is the leading Motoring news site in New Zealand.
Stuff.co.nz Motoring is the home for car enthusiasts, perspective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff’s audience.
STUFF.CO.NZ MOTORING
New Zealand’s #1 Motoring News Destination
353,000
69,000
Stuff.co.nz Motoring Driven
Source: Nielsen Online Ratings Feb 2016– Top Sports sites, Audience 2+
SPORT
STUFF.CO.NZ SPORT
New Zealand’s #1 Sport Destination
738,000
551,000
162,000 151,000
Stuff.co.nz Sport nzherald Sport TVNZ Sport MSN Sport
Stuff.co.nz Sport is the leading Sports site in New Zealand with a monthly audience of 738,000. This channel covers an array of sports news including Cricket, Football, Golf, Basketball, Motorsport,Netball, Tennis, Racing and more.
Source: Nielsen Online Ratings Feb 2016– Top Family Resources sites, Audience 2+
PARENTING
With a monthly audience of 387,000, Stuff.co.nz Parenting is the leading family resource site in New Zealand.
Stuff.co.nz parenting-incorporating Essential Mums, targets New Zealand parents, offering advice on the parenting journey from conception through to teenage years.
STUFF.CO.NZ PARENTING
387,000
150,000
68,000
Stuff.co.nz Parenting Kidspot BabyCenter
Source: Nielsen Online Ratings Feb 2016 – Food and Cooking category, Audience 2+
FOOD & WINE
The Food & Wine section has a monthly audience of 417,000.
Stuff food & wine features all the latest news on products and trends. Home to recipes from across the wider Fairfax Media group, along with audience submitted recipes.
STUFF.CO.NZ FOOD & WINE
417,000
150,000 137,000
109,000
Stuff.co.nz food& wine
Bite BBC Good Food Food.com