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Page 1: Student Village: Lucozade case study

Promoting Lucozade energy boosting properties and the Promoting Lucozade energy boosting properties and the ‘DO MORE TO DO MORE’ Summer Campaign‘DO MORE TO DO MORE’ Summer Campaign

Page 2: Student Village: Lucozade case study

Sample Lucozade VariantsSample Lucozade Variants

Page 3: Student Village: Lucozade case study

3 teams of 5 are armed with paintball balloons and have to throw them at 3 teams of 5 are armed with paintball balloons and have to throw them at other team members. The team with the least amount of paint on them wins! other team members. The team with the least amount of paint on them wins!

Page 4: Student Village: Lucozade case study

All 5 members of the winning team receive a Blackberry All 5 members of the winning team receive a Blackberry smartphone.smartphone.

Page 5: Student Village: Lucozade case study

One member from the winning team receives an iPad 2!One member from the winning team receives an iPad 2!

Page 6: Student Village: Lucozade case study

The entertainment – JR & Khuli Chana!!!The entertainment – JR & Khuli Chana!!!

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For more Case Studies go to www.studentmarketing..co.zaFor more Case Studies go to www.studentmarketing..co.za