Social Media – ‘A boon to any Business’ is a very efficient tool of modern times that would help and

enhance business development manifolds. It is very important to utilize this tool in the most efficient manner in order to yield desired results,

instead of misusing it and get the result back-fired.The following slides are points that would help any

business to plan their Social Media tools to its strategic optimum.

• Identify relevant social media monitoring tools• Learn to use the best tool appropriately• Research and discover about what has been said

about your organization and the relevant market• Search for 'common' and similar communities and

conversations• Uncover & discover your key influencers and

identify them

• Enter/participate in fruitful and healthy conversations

• Provide relevant contents to support your conversation

• Add value to communities of which you have been a part of.

• Engage with influencers the most to spread the word more effectively.

• Respond Positively and in the affirmative.

• Set relevant measures and milestone of success • Monitor and check measures periodically • Capture and share success stories • Refine & restructure your strategies and measures

if needed

• improve your engagement with customerdiscussion

• enhance brand and reputation in the market• accelerate custom driven innovations and idea.• Attract talented employees for their idea and

brainstorming• increase sales

• Identify opportunities and advantages• Understand and be calculative of the risks & threats• Clarify risk on not engaging• Define clear social media policies and attitudes• communicate policies internally within the

organization

• Define first and subsequent phrases• Target initial platforms for the products• Identify resources required• Establish and respect responsibilities & time

commitments• Link to offline marketing activities

• Use social media yourself following the set standards within your circle

• Study relevant case studies and success stories.• Educate senior authorities accordingly• Hear from critics & practitioners• Explore and identify the latest trends doing the

rounds in the market.

• Identify and promote internal 'champion' for social media

• Train and support 'champion' from among the staff• Keep well-aware of development and progress.• Establish and design pilot program for the purpose• Encourage a culture of responsible transparency