WHERE STAGE
Articulating the futurethrough the Vision
The preparation of a strategic plan is a multi-step process.
The first step for developing a strategic framework is formulating THE VISION
Two Main Functions of Your Vision
Your vision performs both a directional and a motivational function. The purpose of your coherent vision of a desirable future is to focus you
on those things you could do now to bring that future state about
Why Vision?Concept 2: Michelangelo
“The statue was in the stone. All I did was remove the unnecessary pieces”
Why Vision?Concept : V+A
V - A = ?
A - V = ?
V + A = ?
… is merely a dream
… just passes time
… can change the World!!!
In order to enjoy enduring success your company’s core values and purpose remain the fixed even though business strategies and
practices change
Truly great companies understand the difference between what should NEVER CHANGE and what should be OPEN TO CHANGE
A well-conceived vision consists of TWO major components
ENVISIONED FUTURE
10-30 YEAR Big Audacious Goals Vivid Description
CORE IDEOLOGY
Core Values Core Purpose
CORE VALUES
Part 1 Defining the Core Ideology of your organization
Essential and enduring tenets of an organization
Timeless guiding principles
There is no universally right set of core values
Companies tend to have only a few core values, usually between three and five
Who should be involved in defining the core values?
James Collin and Jerry Porras recommend in an issue of the Harvard Business Review to use a:
MARS GROUP
How does the MARS Group work?Imagine that you’ve been asked to recreate the very best attributes of your organization on another planet but you have seats on the rocket ship for only five to seven people
Whom should you send?
Most likely you’ll choose the people who have a deep understanding of your core values, the
highest level of credibility with their peers and the highest levels of competence
Other Core Values
• Honesty… Individual & Organizational• Truthfulness... Individual & Management• Trust• Giving Credit• Putting the interests of other first• Mentoring… Individual & Management• Openness to New Ideas• Encouragement to take Risks
• These eight values are the distillation of a study begun in 1972 on organisational values & attitudes of 17 million employees in 40 Countries around the world The research encompassed 32 standard Industrial Coded (SIC) Areas. These eight values were identified as important to all cultures.
Do not make the mistake of simply describing the company’s product lines or customer segments
The core purpose of the company is like a guiding star on the horizon; forever pursued but never reached
One powerful method of getting at
he purpose is the
FIVE WHYSWe make XYZ products or deliver
XYZ services. Why is that important?
Ask that question 5 times!
CORE PURPOSE
Part 2 Defining the Core Purpose of your organization
Core purpose is the organization’s reason for being
It reflects people’s motivations for doing the company’s work
The Purpose should not be confused with specific goals or
business strategies
The purpose is ideally defined for a 100 years and within that period it
does NOT change
Examples of effective statements of Purpose
To solve unsolved problems innovatively
To experience the emotion of competition, winning and crushing competitors
To give ordinary folk the chance to buy the same things as rich people
To make people happy
Listen to leaders in truly great companies talk about their achievements – you will
hear little about earnings per share.
The best and most dedicated people are
ultimately volunteers, for they have the
opportunity to do something else with their
lives- Peter F. Drucker
Conclusion:Discovering the CORE Ideology
You discover core ideology by looking inside. It has to be authentic.
You can’t fake it!
Part 3 What is your organisation’s envisioned future?
The envisioned future consists of two components
A 10-30 year audacious goal
A vivid description (vibrant, engaging
and specific) of what it will be like to achieve the goal
Companies that enjoy enduring success strike the right balance between:
Pursuing growthWHILE
Improving the core business
In difficult economic times and fierce global competition, leaders must innovate to fuel strategic growth while at the same time protect and
nurture the company’s core business to stay relevant in existing markets.
The difference between Leadership and Management
Leadership is setting a new direction or vision for a group
that they follow, ie: a leader is the
spearhead for that new direction.
Management controls or directs
people/resources in a group according to principles or values that have already been established.
Your Personal Mission Statement and Strategic Vision
• You should be able to know who you are, what you do and what your vision for your life is. Having your own Mission Statement and Strategic Vision that is written down gives you a powerful focus in your life.
• Your personal Mission Statement helps you understand why you exist. With this knowledge you are able to succeed because you know what you do and concentrate on that focus.
Your Personal Mission Statement and Strategic Vision
• With knowledge of why you exist, you are also more able to create a strong strategic vision which allows you to know where you are going and what your goals are.
• When you create your Mission Statement and Strategic Vision, don't make them sound like they could be statements for anyone. They should sound like you.