Warm-Up #1:Opportunity Stretch
STRATEGIC MARKETING FOR
LAWYERS
MARKETING 15 YEARS AGO
1997
MARKETING TODAY
2012
OH MY. How Do I Manage It All?
OBJECTIVES
Referring Attorney
Existing Client
Lead Generation
BrandingThought
Leadership
Potential Client
TARGETING
Segment
CompetitionMoney
You
ID + TEST + CWP
20122012CWP
STRATEGIC MARKETING
Set objectives
ID target audience
ID + test marketing channels
Point everything back to your CWP
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THE SOCIAL MEDIA OPPORTUNITY
500mm RUs
4B videos/day
900mm RUs
150mm RUs
4mm visits200,00 contacts
170mm RUsCopyright 2012 - Avvo, Inc.
THE VIDEO OPPORTUNITY
THE VIDEO OPPORTUNITY
UNIQUELY SHOWS WHO YOU ARE
THE VIDEO OPPORTUNITY
20%MORE WEBSITE VISITS
PER MONTH ON AVERAGE
SOURCE: YouTube, 2012
GOOGLE LIKES VIDEO CONTENT
Organic search listings
Seattle Attorney Chris Davis
THE MOBILE OPPORTUNITY
EXPLOSIVE MOBILE GROWTH OVER NEXT 2 YEARS
19% OF ADULTS IN THE U.S. NOW HAVE TABLETS
Lost branding
Lost branding
The video you are trying to watch is a format not
supported
Video will not play on tablet
Number is not clickable
MONITOR & MEASURE
Twitter.com/mark_britton
Lawyer Marketing Blog: www.lawyernomics.avvo.com
Avvo Blog: www.avvoblog.com
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CONTACT INFO
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