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What is market reseach? EUROMONITOR INTERNATIONAL
Market Research Definition: The process of gathering, analyzing and interpreting information about a market, about a product of service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business‘s target market, the industry as a whole, and the particular competitors you face Source: Entrepreneur's small business encyclopedia http://www.entrepreneur.com/encyclopedia/market-research
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Conceptualising the differences EUROMONITOR INTERNATIONAL
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4 OUR COMPANY. MAKING SENSE OF GLOBAL MARKETS
Euromonitor International
• A global strategic market intelligence source for 40+ years • Helping clients make informed strategic decisions
• Consumer-focused: industries, countries, consumers • Annually-updated syndicated research in 80 countries • Customised ad-hoc projects conducted globally
• 1000 analysts in 80 countries • Regional research hubs and industry specialist support teams
London
Chicago
Singapore
Shanghai
Dubai
Vilnius
Cape Town
Santiago
Tokyo
Sydney
Bangalore
Sao Paulo
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Research methodology ABOUT EUROMONITOR INTERNATIONAL
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What is Passport? Passport features millions of statistics and in-depth reports on 28 industries across 80 markets worldwide, with demographic, macro- and socio-economic data and analysis on consumers and economies in 210 countries.
Business intelligence platform Passport PASSPORT
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Statistics
Global Reports
Company Profiles
Country Reports
Comment
Country Pulse
Global Briefings
Global Profiles
Local Profiles
Market Insight
Sector Briefing
Strategy Briefings
Country Briefings
Country Profiles
Future Demographics
Consumer Lifestyles
Global Risk & Vulnerabilities
Income & Expenditure
Business Environment
INDUSTRIES COUNTRIES & CONSUMERS
Analysis of current socio-political situation, economic performance and future outlook.
Identify consumer groups / population segments which will decline in importance, disappear or expand in the future.
Technology, Communication & Media
Highlights country specific issues affecting local consumers
Identify the factors influencing a nation's lifestyle choices and reveal who consumers are, what they do and where and how they do it.
Analysis of key socio-economic trends and trends shaping consumer attitudes, activities and spending habits.
Identify high income groups, spending patterns, and saving trends.
Analysis of the key factors affecting macro-economic stability.
Analysis of the TCM sector including home, public and mobile connectivity.
Highlights the advantages and disadvantages of doing business
Reveal major and emerging trends in consumer behaviour.
Category level analysis with focus on current
trends and future prospects.
Industry overview, analysing broad cross-
category trends and operating
environment.
Year round analysis of key industry “happenings” and
important insights identified by our analysts.
Key facts and strategic direction of
key local operators and subsids of global
players.
Strategic global profiles of key players
by industry, evaluating position and prospects
Monthly / quarterly analysis of key drivers
influencing each industry
Countries data, 1977-2030 Consumers data, 1990-2030
Market sizes, 1998-2018 Company and brand shares 2001-2012
Distribution, pricing data and more data sets
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Alcoholic Drinks
Beauty and Personal Care
Apparel
Consumer Appliances
Consumer Electronics
Consumer Health
Automotive
Eyewear
Fresh Food
Health and Wellness
Home Care
Hot Drinks
Home and Garden
Luxury Goods
Packaged Food
Pet Care
Personal Accessories
Soft Drinks
Tissue and Hygiene
Tobacco
Toys and Games
Consumer Finance
Travel and Tourism
Retailing
Consumer Foodservice
Industrial (177 industries) B2B
Ingredients
Packaging
Consumer Products Services Suppliers
Countries & Consumers
Consumer Trends and Lifestyles
Economy, Finance and Trade
Government, Labor and Education
Income and Expenditure
Population and Homes
Industry, Infrastructure and Environment
Technology, Communications and Media
Passport content PASSPORT
Cities
Survey
CAMI
• Macro model • Commodity pricing model
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Research solutions – soft drinks industry example ANALYSIS WITH CROSS–INDUSTRY FOCUS
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Academic society gets opportunity to have access to the same information which is widely used by very top companies: Get ready for the commercial world students will enter after graduation; Access to powerful data analysis functions and ability to create datasets customised for
specific research needs; Possibility to track economic situations and outlook; Ability to monitor changing demographics (even for university it helps to plan future
number of students, most popular disciplines etc.); Possibility for the researchers to use the data and analysis for the scientific papers; Get ideas for case studies; See the big picture; Ultimately, save time, since all information for different countries is accessible via one
online platform.
Benefits for students, lecturers, researchers and specialists EUROMONITOR INTERNATIONAL
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Visualisation and quick overview of selected industries and markets PASSPORT: CONSUMER INDUSTRIES
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Market analysis and identification of the most rapidly growing categories
PASSPORT: CONSUMER INDUSTRIES
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Future forecasts to identify business opportunities PASSPORT: CONSUMER INDUSTRIES
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Find out the biggest players in the market PASSPORT: CONSUMER INDUSTRIES
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Find out which distribution channels are the most promising PASSPORT: CONSUMER INDUSTRIES
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Compare prices PASSPORT: CONSUMER INDUSTRIES
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Find explanations of changes, trends and developments on the market
PASSPORT: CONSUMER INDUSTRIES
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Follow the strategy of global competitors PASSPORT: CONSUMER INDUSTRIES
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Understand consumers trends and expenditures... PASSPORT: CONSUMER INDUSTRIES
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...their lifestyles PASSPORT: CONSUMER INDUSTRIES
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Know you target audience: what are the average income by age and future demographics
PASSPORT: CONSUMER INDUSTRIES
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Understand business environment... PASSPORT: CONSUMER INDUSTRIES
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...and potential risks within the country PASSPORT: CONSUMER INDUSTRIES
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More than 270 city level indicators to better understand cities development trends
PASSPORT: CITIES
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Find out detail insights on 126 world‘s largest cities PASSPORT: CITIES
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STATISTICS PRODUCTION »» 5 years of forecasts »» Production value at manufacturer selling prices »» Producer Price Index »» Producer Volume Index
IMPORTS AND EXPORTS »» Import and export value »» Top 5 export destinations »» Top 5 import locations »» Share of imports in market size »» Share of exports in production »» Foreign trade balance MARKET SIZES »» Value sales at purchaser prices »» Value of household purchases »» Value of B2B purchases »» Value of government purchases
REPORTS »» Over 3000 reports »» Analysis of key trends for each of the 177 industries
FIRMOGRAPHICS »» Number of companies »» Number of micro, extra small, small, medium and large companies »» Production share of micro, extra small, small, medium and large companies »» Company shares for TOP 5 producers INDUSTRY COSTS AND PROFITABILITY »» Labour costs »» Number of employees »» Average wages »» Taxes »» Operating and input costs »» Profit value »» Profitability (%) ATTRACTIVENESS INDEX »» Comprehensive rating measuring industry performance in stable and challenging economic conditions
Passport Industrial contents PASSPORT: INDUSTRIAL
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Get a view on an entire country's economy from a B2B perspective...
PASSPORT: INDUSTRIAL
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...from various perspectives – import/export data, profitability, companies within the industries and much much more
PASSPORT: INDUSTRIAL
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Track performance of related industries in both risky and stable economic environment
PASSPORT: INDUSTRIAL
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Passport users: Business Academy Copenhagen North EUROMONITOR INTERNATIONAL
Copenhagen North is a state-funded and self-governing institution comprising a business college as well as a business academy. Copenhagen North all together has about 2000 full-time and 3000 part-time students. The institution offers professional higher education programmes within IT and business. Passport subscription since 2001.
Students
Extremely useful for students working on cases and projects.
Excellent tool to get an overview of the markets, trends and dynamics.
A large amount of internationally comparable information needed for
economy classes.
User-friendly. It is easy to save searches and export results to
Microsoft Excel, Microsoft Word or Adobe Acrobat.
All relevant information in the same place.
More than 72 000 downloads over May 2008 – May 2009.
Lecturers
Passport helps to prepare for classes and case studies.
Industry and country reports are the most useful.
Primarily market shares but also macroeconomic indicators are used for
teaching.
FMCG industry analysis helps to monitor trends, product launches and
factors driving growth.
Marketing department
Great analysts’ perspectives on future trends in the industry.
Strategic analysis of the business environment
Access to the same business intelligence that world leading companies and governmental
organisations rely on when making important strategic decisions.
Combining old and new information into innovations.
Finding new ways to use the existing information in own research.
Why have you chosen Passport? Because of the right amount and combination of information as well as easy access. Librarian, Business Academy Copenhagen North
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Why have you chosen Passport among other databases?
“Because of the content and user interface. Passport was the first database containing detailed content”
Contract manager, Copenhagen Business School
CBS is regarded as the leading business school in Denmark. It is a full-range institution , which offers undergraduate and graduate programmes as well as executive education and a full-time MBA. Founded in 1917, Copenhagen Business School is the largest business school in Northern Europe with more than 15,000 registered students of which approx. 2,000 are international. CBS participates in the prestigious CEMS and PIM exchange networks, and has a strong international focus. CBS strategic target areas are Internationalisation, Partnership with the business community and The Learning University. Passport GMID subscription since 2000.
Reports 39%
Statistics 32%
Related Reports
20%
Sources 4%
Related Statistics
3% Definitions 1%
Comment 1%
Research Sources
0%
Related Country Ranking
0%
Related Comment
0%
Downloads by type, Copenhagen Business School, May 2009
Passport users: Copenhagen Business School EUROMONITOR INTERNATIONAL
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