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Page 1: STRATEGIC CREATIVITY LAB - Desis Network€¦ ·  · 2017-02-03Strategic Creativity Lab Netherlands ... that designers can play a more vital role to society and business ... Storytelling

DESIGN ACADEMY EINDHOVEN Strategic Creativity Lab Netherlands Dr. Bas Raijmakers, drs. Danielle Arets

STRATEGIC CREATIVITY LAB

Page 2: STRATEGIC CREATIVITY LAB - Desis Network€¦ ·  · 2017-02-03Strategic Creativity Lab Netherlands ... that designers can play a more vital role to society and business ... Storytelling

Aknowledgements. Research Associates: Mike Thompson, Jonathan Wray, Susanna Camara Leret, Alessia Cadamuro, Michelle Baggerman, Karianne Rygh, Cynthia Hathaway

Promoter(s). Dr. Bas Raijmakers Drs. Danielle ARets Funder(s). Design Academy Eindhoven & Creative Industry Scientific Programme

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Context. Theresearchques+ontheReadershipaimstoansweris:Howcanwecreateknowledgethatenablescrea+vitytoplayamorestrategicroleinserviceinnova+onforsocietyandtheeconomy,throughpu?ng"doingdesign"atthecentrepointofdoingresearch?”

Page 4: STRATEGIC CREATIVITY LAB - Desis Network€¦ ·  · 2017-02-03Strategic Creativity Lab Netherlands ... that designers can play a more vital role to society and business ... Storytelling

The project. WithintheReadershipinStrategicCrea2vityatDesignAcademyEindhoven,westronglybelievethatdesignerscanplayamorevitalroletosocietyandbusinessinnova2oniftheirskillsandwaysofthinking(researchthroughdesign&thinkingthroughmaking)areappliedintheveryfirststagesofaninnova2onprocess.TheResearchAssociatesthatareworkinginthislabareexploringthesemorestrategicdesignroles.

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The design process. DesignresearchatDesignAcademyEindhovenstronglyembedsa'thinkingthroughmaking’approachwheredesigningandreflec2ongohandinhand.

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Emapthic Co Design with Alzheimers

Serious Games for behavioural change

Social Interactions and Relations

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Clickontheiconbelowtoinsertoneormoreimagesshowingtheproject...

Whatarethestar2ngconcept,strategies,whatarethedevelopmentin-progress,the

resultsachieved?

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Skill Training and Design Education

Design Research Spaces

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Storytelling & Visualisation

Empathic adventures for better care

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www.designacademy.nl e-mail: [email protected]

DESIGN ACADEMY EINDHOVEN Strategic Creativity Lab NETHERLANDS


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