STORY OF
A SUCCESSFULWOMAN ENTREPRENEUR
SUNITA RAMNATHKAR WAS BORN IN A TYPICAL
MAHARASHTRIAN FAMILY WHERE ALMOST
EVERYONE WAS A DOCTOR OR A
PROFFESIONAL…
IT WAS A FAMILY CULTURE THAT GIRLS WERE
GIVEN EDUCATION ONLY TO GET GOOD
GROOMS…
SHE STUDIED FROM CATHEDRAL & JOHN CANON SCHOOL
AND ST. ANNES SCHOOL
SUNITA RAMNATHKAR WAS AN AVERAGE
STUDENT IN STUDIES ..
DID B.Sc IN CHEMISTRY after that
SHE GOT MARRIED …
AFTER THE BIRTH OF SECOND DAUGHTER
SHE DECIDED TO START HER OWN BUSINESS AS
SHE WANTED TO PUT HER EDUCATION TO GOOD USE…
PROBLEM??
NONE OF THE IN-LAWS WORKED OUTSIDE
SO IT WAS DIFFICULT TO PURSUE A CAREER
FOR HER.
HER HUSBAND GAVE A HELPING HAND…
• A BIG DAY : JAN 1981
• STARTED A COSMETIC BUSINESS WITH HER BROTHER(SUNIL) WHO WAS A GRADUATE FROM IIT…
• AND BECAME THE FIRST MANUFACTURER OF BLEACH IN INDIA… BY NAME
”FEM CARE LIMITED”(STARTED IN ANDHERI)
DIFFICULTIES AROSE:
HAD DIFFICULTY IN CREATING AWARENESS AMONG PEOPLE FOR WHOM BLEACH MEANT JUST A KITCHEN OR A BATHROOM BLEACH…
BLEACH WAS USED BY JUST ACTIVE WOMEN WHICH CONTRIBUTED 0.0005% OF TOTAL POPULATION…
ALSO THE ADVERTISEMENT WAS TO BE DONE
SUBTLY…
PROGRESSIVE STEPS:
• FOUNDER PROMOTER AND MANAGING DIRECTOR- FEM CARE FARMA LTD.
• DIRECTOR AT EUDORA ENTERPRISE LIMITED(headquarters at Nashik Maharashtra)
• FLOURISHED MARKET IN USA, CANADA, CARABIAN ISLANDS.
PROMOTION STRATEGY:
• CHOSE SONALI BENDRE FOR GORI GORI AD FOR FEM SKIN CREAM WHICH BECAME EXTREMELY POPULAR.
• GENERATED 100+ CRORES IN ANNUAL REVENUE
• CREATED BRANDS BOTANICA AND BARCODE (first branded women’s wear in India) .
• NEVER TURNED BACK:
• NOW HER AGE IS 53, MOTHER OF TWO DAUGHTERS(23,26 RESP.) AND STILL ON MOVE
• SHE’S FOCUSED ON NEW VENTURES THAT NOW TARGET GOLBAL MARKET FOR COSMETICS AND PHARMA.
SHE WAS ABLE TO DO ALL THIS BECAUSE SHE BELIEVED:
“If one has confidence in oneself, one can surely make it.”
“Always find out what you are good at and be determined, you will reached the top.”
SUNITA RAMNATHKAR
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