Either any member of our management team or We, the founder members of the company, are Not from any IITs or any IIMs or from any prestigious management school or University or Our business- model is not a copy- paste model of any so- called successful start-ups.

So, if your criteria for having a look

at any business model is such, then sorry sir, your time is very precious. Ignore it.

To Organize retail market with our exclusive Mom –n- Pop stores ANAND HAAT And To Establish an exclusive retail supply chain making every unit of the chain interdependent for more profit, more facilities, more relevance, more sustainability and least competition.

Exclusive retail- supply chain model with establishmentOf Mom- n - Pop stores

I. One store within every 1000 population OR at every 200m distance in highly populated area.

II. Would be chosen from existing Mom- n-Pop stores.III. Capital investment for products in the store from the

owner of the store.IV. Managed and Regulated by ANAND HAAT.V. Equipped with latest technology via internet of things

For on- line services.VI. Home- delivery available.

Store

COMPANY STOCK

Mom-n-Pop store CUSTOMER

IN THE MODEL

Mom-n-Pop store

VII.

VIII. In phase- II (Strategy-wise), would be a service- kioskFora. Peer- to -Peer money lending.b. Real- estate properties business (sell, purchase,rent).c. Labour -managementd. Sell ,purchase of agro productse. Logistics servicef. Hotel booking, flight-rail ticket Booking.g. Mobile- balance recharge.h. Old- new products sell, purchase.i. Medicine.j. Insurance – service.k. Every service directly or indirectly that could

generate revenue to us via our network –portal.

Online

ANAND HAAT

Our exclusive stock

Within every 1,00,000 population.Capital investment for products in the stock from the

owner of the stock.Management and regulated by ANAND HAAT.3% Commission to the stock owner on every transaction

from the stock.

A general customer , a farmer , a labour , a service provider, hawker, vendor, whoever want to get profit from our business–model.

COMPANY

CUSTOMER

Any establishment , any company , Go- down owner , a processing unit , the company ANAND HAAT itself , whatever establishment wants to be an unit of the business model , for more profit , more facilities , more relevance, more sustainability and least competition .

Bank A/C-

C n F

Stock

Other Retailers & Our Exclusive Mom n Pop Stores

Products

Managed & Regulated By ANAND HAAT Products

Stock

Logistics Cost From ANAND HAAT

Other retailers Or

Our Mom n Pop stores

Logistics cost from the retailer or the owner of the Mom-n-Pop stores

V. Every stock and our exclusive Mom-n-Pop stores would be interconnected via IOT with ANAND HAAT through retail supply management software (Intranet) on real- time basis.

VI. The software would facilitate us to know, register and understand about availability sell and other things (Purchase-record of every stock, customer & Mom-n-Pop stores) so that every transaction could be managed and regulated by ANAND HAAT on real -time basis.

VII. Every stockist and the owner of our exclusive Mom-n-Pop store should have to deposit a pre- defined amount to ANAND HAAT Bank A/c. ANAND HAAT is not going to invest any capital in any stock or our exclusive Mom-n-Pop stores.

Present retail supply chain

C n F

Regional distributor

Super-stockist

Stockist

Whole seller

Retailer(Mostly in rural areas & Tier 3-4 towns)

Revenue Margin from CnF to Retailers

C n F to RetailersI. Branded products- 30-35%

II. Non Branded Products- 40-50%III. Highly Consumed products- 25-30%

(with high logistics cost ex; Sugar, wheat , rice ,salt ,edible oil etc.)

Sell- RatioBranded:- Non branded products

25-30% : 70-75%

Our exclusive supply chainC n F

Stock

Other Retailer and Our Mom-n-Pop stores

Revenue Margin taken by Logistics cost – -7-8% Stock owner -03%

Retailer -10% Cash back offer to retailer - 06%

Total- 26-27%

Revenue margin for ANAND HAAT

2-3% on every transaction

Definitely to have revenue 4-5% on every transaction. We must have to access to C n F and logistics service at reasonable cost.

Revenue- 3-4 %

(After all expenditures employee- salary, management- cost, sale- tax, service - tax, software- maintenance cost)

Addressable Market (Area- wise) At first – Rural areas

Tier 3-4 towns

Tier 2 towns

Tier 1 towns

Metro cities Products- wise

At first – grocery products

Vegetables

Cosmetics general stationary items

Every products that could be available via ANAND HAAT business platform (mostly decided by demand-

wise, area- wise , strategy- wise )

State -wise Jharkhand, Bihar, Bengal

Uttra Pardesh, Madhya Pradesh

Rest of IndiaIn District wise

At first, Sahibganj , Pakur (in Jharkhand)

Dumka ,Deoghar,Jamtara, Godda(All in Jharkhand)

Murshidabad, Maldah (West Bengal)

Bhagalpur, Katihar(Bihar)

(Rest districts in Bengal, Bihar and Jharkhand)Retail Market segment on capital- basis

I. 1000-5000 Rs – Small Vendors II. 5000-20000 Rs- Very small retailers

III. 20000-100000 Rs- small retailers IV. 1 Lakh- 5 Lakh Rs - general Retailers

(Our Mom-n-Pop stores would be chosen from the segment)

About 4 retailer –segment delivery- strategyI. Delivery to shop

II. Delivery to shop III. Delivery to shop and delivery from stock point

IV. Delivery from stock point Turn over- wise ( G M V )

I. Grocery Market of our country =22 Lakh Crore Rupees, growing with 7-9% / year

II. Grocery Market of rural areas Tier 3-4 towns in Jharkhand, Bihar and Bengal = 63,000 Crore Rupees.

Target Market of Jharkhand, Bihar and Bengal =20000 Crore Rupees within one year from the first day of establishment.

I. Area- wise In Rural Areas, Tier 3-4 towns, local whole

sellers are our competitors.

COMPETITION- ANALYSIS

In Tier 2 & 1 Towns and Metro cities, Present Supermarkets, Hypermarkets.

To have an edge over the competition, 6% cash- back offer to every retailer on every purchase on every products and 10% cash- back offer to every customers on every purchase on every products.

Stock Retailer A retailer purchase of 10,000 Rs. from our stock

within one month 10,000 Rs

1 Oct 2017 31 Oct 2017

Cash back on 1 Nov 2017 = 600 Rs to the retailer

If a customer purchase of 3000 Rs within one month. 3,000 Rs

1 Oct 2017 31 Oct 2017

6% Cash- Back

STOCK CUSTOMER10% CASH -BACK

Cash- back on 1 Nov 2017 = 300 RS to the customers.

In Phase -II (Strategy- wise )

Again, Cash- back to the customer on 1 Nov 2018 =300 Rs

i. e. 20 % Cash- back (10% after one month and again 10 % after one year to the customer)

The cash -back offer to customers would also be available from our chosen exclusive Mom-n-Pop stores after the establishment of such stores on each and every Corner.

Till then, the cash back offer to customers would be available from our stocks.

Lots of strategies to have an edge over competition would be floored one by one.

In the cash- back offer, a customer doesn’t need to purchase a particular product of a particular company. The offer available on every product of every company on a competitive market- price.

In Tier 2-1 and metro cities Mom-n-Pop stores would be in walking distance. Home delivery. On -line purchase and order.

Just order before walking to the store and just collect on arrival.

Every Mom-n-Pop stores would be GPRS located with availability of goods on real- time basis

Fund sought= 3 CRORE Rupees

FUND

MANAGEMENT

ADVERTISEMENT

EMPLOYEE- SALARY

Fund sought & its uses

( for one- year)

Return = 20x Investment. After just completion of 3 years from the

date of investment.

If commitment for return not fulfilled, the ownership of the company would be surrendered to the investors so that the committed return could be assured.

SOFTWARE MAINTENANCE COST

Its return (exit -plan)

Any conditions for investment could be negotiated.

DIRECTOR

I. Anand Raj (33 years old)

MSc (mathematics)

Patna science college, Patna

From -2007 to 2010

WHO WE ARE

Served in Indian railways with different – different designation in Salem (TN) Trichy, Erode & Bhuwneshwar (Odisha).

From 2011 till nowVLW, an Jharkhand Gov. employeeThe job for agriculture - development

UPSC interview faced twice – 2009 & 2010 Interview faced

4th JPSC 2012 In contract farming, last three years. In the business – model, from January 2016. Have explored almost everywhere of the 10 above mentioned districts

for contract farming and getting business opportunities in agro – sector.Have profound understanding of agribusinesses, especially in farm –

products from fields to markets. Intermittently do businesses as a mediator or broker to understand the

underlying potentials and hindrance in agro – businesses.

At first, establishment of a multistate co-operativeWas conceived. But when the Indian Gov. put ban on working

Multi state co- operative society more than

two states. The idea was abandoned.

PRABAL – promotion of rain-fed and barren land. from Jan 2016, I am on leave on no – work – no – pay

basi from our job to deliver 100% in the current business- model .

II. Sudha Raj (29 years old)

Ma (political science) My sister & adviser For having assistance in dealing with rural women and

especially in understanding the professional behaviour of rural women.

Assistance in strategy- development and its implementation

Now, 4 employees working with us. One for data register on computer and rest three for field–work. With the employees, we visit each and every retail shop and tell them about the new business model and cash- back offer and ask them to join our exclusive retail supply chain. We ask them 4-5 questions and after getting answers of at least 2-3 questions. We decide how to make them join our retail supply chain.

MANAGEMENT TEAM (WITH WHOM):-

At present

Working in our Block UDHWA with population 1, 30,000 with 27 Panchayats with 17 wholesalers & 643 big, small or very small retail-shops.

Only 7 wholesalers are chosen from different – different location where “ANAND HAAT” Board displayed.

More than 70 lakh rupees transaction being registered by these wholesalers every month through ANAND HAAT.

Every exclusive Mom n Pop stores would work as a service -kiosk for above mentioned services.

The store owner would work as choukidar or vigiltant who would always keep an eye over every business or transaction within its own respective area.

OUR OFFERS IN PHASE-II

PHASE-II (STRATEGY-WISE)After the establishment of Stock & Mom- n -Pop store in JHARKHAND ,BIHAR,BENGAL i.e. achieving TURN-OVER of 20,000 CRORE rupees, PHASE-II would be implemented.

SELLERReal estate properties VIA ANAND HAAT

BUYER

Assume the properties price = 50 LAKH rupees

After completion of 5 year from the date

The offer would include every business (Hotel booking, flight booking, purchasing from our Mom-n- Pop stores ,online purchase via ANAND HAAT portal, purchase including (vehicles, two wheeler, four- wheeler, truck, tractor, software –hardware products)

Hotel booking ,flight booking, grocery products, on-line purchase from our web portal for one years

on 1 November 2023= 50,000 rupees cash- back to the customer.

(The customer are not going to pay even one rupee extra. Every products & service would be available at competitive market- price.)

BUYERDeposit 50 LAKH

ANAND HAAT Bank A/C

Pay 50 LAKH After deduction Company commission

Seller

Seller

BUYER

ANAND HAAT

50,000 Rupees

1Nov 2017 1November 2018

100% cash- back offer after 5 year would be available

Up to Turn - over 1LAKH crore rupees.

Then 100% cash- back offer after 7 year

Up to turn over = 5 LAKH crore rupees.

Then 100% cash- back offer after 10 year

Every time on every transaction

Purchase from our Mom –n – Pop stores for 5 year

The customer would get health insurance of 5LAKH rupees for next 12 years .

Health- premium would be paid from ANAND HAAT.

Every transaction, every business via ANAND HAAT via our business-model is just a step forward do manage agribusiness of the country. 50% directly, 50 % indirectly.

Every offer provided by ANAND HAAT would establish our position in brokerage, production and management of agro - products of the country i.e. from farm-fields to customers.

5 LAKH RUPEES 1 Nov 2017 1Nov 2022

AT LAST

Rigorous exploration in agro- market, retail -market, brokerage in agro –products and door – to – door contact with customers ,farmers, labours, producers with our field- staffs for last 4 years have developed a profound experimentally- tested strategies.

Revenue- margin in agro products from farm- field to retailers via processing unit via Mandies or Gallas via stockist is

Step by step Our target revenue- margin in agro products = 20-50%

It may be possible that lots of essential subjects in the business-model does not get prominent discussion.

Interested investors from hotel – booking, flight- booking ,real- estate business or brokerage or peer – to –peer money lending or on-line /off- line business- sell or agro - business.

Please be part of our establishment and assist us professionally in fund – raising for the establishment of our business model of 1st- phase.So that in 2nd phase, both could assist in having an edge over competitors and building a formidable empire in retail –sector, ,real-estate business and brokerage in agro products.

The investment of only 27-30 crore rupees in the business –model, the model can be established in everywhere in the country. The model is self-sustainable after establishment in 10 above mentioned districts. With 100% cash -back in 5 year &20% cash- back in one year ( concretely,not

150-200%

virtually like other on-line service providers) with restoration of Mom n Pop stores can establish a formidable Business-Empire in hotel,flight-Booking,grocery n agro- products retail market,real- estate brokerage,peer-to-peer money lending.

Thank you for having a look at our business -plan.

ANAND HAAT PRABAL TRADECOM PVT LTD

U74999JH2016PTC008703 UDHWA,RAJMAHAL,SAHIBGANJ,JHARKHAND

CONTAT NO- 9534910818E-MAIL- anandhaat@gmail.com