Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
Best Practices to Optimize Your LinkedIn Profile
November, 2013
Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
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Disclaimer
This presentation is general in nature and has been prepared to enhance the participant’s knowledge and encourage discussions. It is not legal advice and is not a substitute for legal advice.
Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
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Once you created your LinkedIn profile….
Optimize
For Search & Sales
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Your Profile Picture – 1st Element of your Profile
Clean & Professional
Profiles with a photo have 7 times more likely to be viewed
Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
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How to Edit / Add a photo to your profile
Step 1: Click on Profile & Edit
Step 2: Upload a photo from your computer, smartphone or tablet- Option 1: If adding a photo for the first time – Click on “ + Add a photo”- Option 2: If updating a current photo, click on the “camera” icon on your existing photo
Option 2Option 1
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Make your name public – Available to anyone
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Update your Title - Headline
Communicate your value prop Optimize it for search results – keywords based!
Fact: Name & Title are the 2 First items viewed on your profile
How should a prospect - who never met you - think of you?
You are more than “just” an insurance agent!
Copyright © 2013 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.
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Create your own LinkedIn URL
• Optimize it for search• Shorten it and use it on your business cards, emails and other
supports
Ste
p 1
Ste
p 2
Ste
p 3Note:
If your name is taken, add the initials of your middle name
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Add all your contact information
Make it easy for your clients, business partners and prospects to find all the means to contact you
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Summary - 4 Sections
Organize your summary in 4 sections
Host videos, industry analysis, presentations & news
Section 1: Build trust & Value PropIntroduce yourself as a professional, years of experience, specialties, your business philosophy, value that you add to your clients, your VALUE PROP!
Section 2: Introduce your agencyTell more about what sets your agency apart, years in business, location, number of customers, etc.
Section 3: Make yourself personableShare your personal interests, involvement with local communities, including business organizations, etc.
Section 4: Call to ActionInvite visitors to connect with you if they have any questions, or to stay in touch with you so that they can receive your “News Updates” on LinkedIn
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Host content on your profile in one click!
Ste
p 1
Videos Industry Report
Business News
Ste
p 2
Copy a link from YouTube, any major news sites & SlideShare to upload a doc.
Ste
p 3 Upload a file, including videos,
power points, PDFs, images, directly from your computer
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Adjust your settingsMake your activity feed public
Step 2
Step 3
In a sales context, anyone, including professionals who are not connected with you on LinkedIn yet, should see
business related content that you share on LinkedIn
Step 4
Step 1
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Adjust your settings Make your photo public
Anyone who is looking at your LinkedIn profile, even if they are not logged-in to LinkedIn, should be able to see your picture.
Remember: You are using this profile as a sales tool!
Step 2
Step 3
Step 1
Step 4
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Adjust your settings Make your public profile public
Step 2
Step 3
Step 1
Anyone who is looking at your LinkedIn profile, even if they are not logged-in to LinkedIn, should be able to see your
informationRemember: You are using this profile as a sales tool!
Step 4
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More tips and best practices coming up
Stay Tuned
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Need help with LinkedIn for Sales & Marketing?
Contact Eric Brunetto from The Hartford @ www.linkedin.com/in/ericmb