WELCOME,
WE LL BEGIN SHORTLY!,
CONTENT MARKETING PRACTICES THAT MOST
BUSINESSES IGNORE, BUT SHOULDN T
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Jeff DeHaven - Digital Marketing DirectorSOCIAL MEDIA
bluethumbdigital.com
,
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A LITTLE ABOUT ME. . .
• Now 30-years old
• Saginaw resident/Midland native
• Married to a beautiful teacher
• 5-year old princess
• 1-year old dachshund named “Mac”
• Digital marketing director @ Blue Thumb
• President of #SMCGLB & VP of #SMAMi
• Wedding sponsored via social media
• Addicted to Starbucks, Red Bull, Verizon & Apple
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• What is Content Marketing?
• How to create it?
• How we ignore it?
• Q&A
• Ways to reach me
OUR TALK
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CONTENT MARKETING
Marketing technique of creating and distributing valuable, relevant and
consistent content to attract and acquire a clearly defined audience
with the objective of driving profitable customer action.
“”
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CONTENT GETS OUT
• What is our largest distributor?
• SOCIAL MEDIA
• 10x12 = 120 unique pieces of content
• Interaction drives the reach
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YOU HAVE TO CUSTMIZE
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SAMPLE OF FB ADS
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• Think about your uniqueness
• What will get reaction(s) from audience
• Visually get your message across
• The power of the story
• Natural imagery
WHEN CREATING
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VISUAL MESSAGE
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ATTENTION SPAN
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HOW TO CREATE CONTENT
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ATTENTION GRABBER
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HELPFUL TIPS
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NATURAL IMAGINRY
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ANNOUCEMENTS
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TEASERS
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LINK POST
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THEN & NOW
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UPDATE WEBSITE
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SOLUTION
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HOW WE IGNORE IT
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TAGGING
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HASHTAG
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FACEBOOK OFFERS
• 727 page fans
• Over 286 shares
• Over 1,792 claims
• TOTAL REACH: 73,248
• Only $60 bucks
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• 567 attending
• Reached to over 617
• Over 1,000 kids show
• Takes literally 4 mins.
• TOTALLY FREE!
FACEBOOK EVENTS
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CREATE CAMPAIGNS
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MAKING IT A BIG DEAL
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HOW WE LOOK AT SOCIAL
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• Implement what we’ve discussed NOW!
• Get your team involved
• Take or ask for photos
• Write short postings
• Complete/update page
• Monitor your page
• Find YOUR uniqueness & blow it up
• Stay in the known
RECAP
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• mashable.com
• socialmediaexaminar.com
• jonloomer.com
• socialpros.podbean.com
• hashtagify.com
• smcgreatlakes.com
RESOURCES
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QUESTIONS?
Jeff DeHaven
bluethumbdigital.com
989.430.3009
facebook.com/jeffdehaven
@jeffdehaven
REACH ME ANYTIME!