Download pdf - State of Google Marketing for Nonprofits and Associations

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

JANET MILLER,

PRESIDENT & CEO

SEARCH MOJO @SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938

SEARCH-MOJO.COM @searchmojo #mojowebinar

Janet Driscoll Miller,

President and CEO,

Search Mojo

Follow on Twitter: @janetdmiller


• Search engine marketing firm founded in 2005

– Search engine optimization (SEO)

– Pay-per-click advertising management (PPC)

– Social media advertising

– Online reputation management

• Headquartered in Charlottesville, VA

– Office in Charleston, SC

• Featured in the Washington Post, B2B Magazine,

MarketingSherpa, Visibility Magazine and many blogs

• Speakers at SMX Advanced, MarketingProfs, PubCon and more

SEARCHMOJO.COM @searchmojo #mojowebinar SEARCH-MOJO.COM

@SEARCHMOJO

SEARCH-MOJO.COM

800.939.5938


• Google free keyword tool being retired

• Options:

– Google AdWords Keyword Planner Tool

– WordStream

– SEOBook Keyword Tool

– SEMRush


• Major changes from

Google recently

– Avoid using press

releases for link

building

• Focus efforts on

building good

content


You Duplicating Content

• Avoid copying content from other websites o Copyright infringement o Can hurt your site or the other

site in Google

Others Duplicating Your Content

• Publishers are often the target of others “lifting” their content o Can hurt your site or the other

site in Google


• Put a copyright notice on each page of

the site

• Monitor regularly for duplicate copies

– CopySentry

http://www.copyscape.com/copysentry.php

– Scan Google for lines of content in quotes

• Formulate a plan for copied content

• Assign authorship






68.90%

23.30%

Control: No Rich Snippets

1st Result

2nd Result

3rd Result

4th Result

40.20%

23.70%

28.90%

7.20%

Authorship Snippet


• It all starts with Google+

• Image from Google+

profile is your author

image on Google results

• Make sure all authors in

your organization have a

Google+ profile


• Set up goals in Google Analytics

• Traffic drops from Google organic may

indicate duplicate content issues

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800.939.5938


• Provides programs/resources for 501(c)(3) non profits

– Google.com/nonprofits

• Incorporates:

– Google Grant ($10k/month in AdWords credits)

– Google Apps for Nonprofits

– YouTube for Nonprofits

– OneToday by Google (mobile fundraising platform)

– Google Earth Outreach Grants

• If outside US & UK, see country-specific:

– http://bit.ly/NonUSGoogle


• Shows ads to those that have visited your

website/landing page before

– Display

– YouTube

– Search

• Consider creative ways to use it


Getting the Most Value from Google

Analytics

September 5, 2013

2:00 p.m. ET

Register today at

www.search-mojo.com/analytics

Janet Driscoll Miller

President & CEO

Search Mojo

Scott Garrett

Account Manager

Search Mojo


Contact Search Mojo:

Sean McCusty

800-939-5938 ext. 116

[email protected]


Janet Driscoll Miller

Google+: +Janet Driscoll Miller

Twitter: @janetdmiller

Google+: +Search Mojo

Twitter: @SearchMojo

Facebook:

facebook.com/searchmojo