State of Apps in North America
Socitms Graham Williamson Challenge 2010-11
Jamie Kirk
Outline
Mobile Trends
Graham Williamson Challenge
State of Apps
Mobile Strategy
mobiletrends
http://www.flickr.com/photos/bbyphotos/5681047809/ Source (University of Oxford Future of Technology Conference 2010http://
www.slideshare.net/hirsch30/economics-of-apps-university-of-oxford-15-oct-2010)
http://www.flickr.com/photos/jw-k/1496472551/sizes/l/in/photostream/
http://www.flickr.com/photos/jm3/230948862/
http://www.flickr.com/photos/momorgan/3797505189/sizes/l/in/photostream/
Text
1973...
http://www.flickr.com/photos/amagill/3366720659/
http://www.flickr.com/photos/mujitra/6314783539/
…2020…2020http://www.flickr.com/photos/zhengk9999/3521010323/
……5.3 Billion5.3 Billion(Source) http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers
Graham Williamson Challenge
http://www.flickr.com/photos/scazon/3054417505/
QR Codes
http://www.whatsnextblog.com/2010/07/qr_codes_hit_the_mainstream_-_led_by_nyc_garbage_trucks/
State of apps
Over 80 US Government Apps
9 millions Americans
Mobile > Social Media
28% download consumer
publications
17% Government job
20% contact elected officials
22% apply for benefits
Long road ahead…
http://www.flickr.com/photos/sambou/2611998145/
Long road ahead...
mobileEngagement
Digital Divide
App Contests
mobile Strategy
Micro-tasking
I’m Bored
I’m Local
Hook the user (30 seconds rule)
Respond to a need
No-nonsense interface
Content not navigation
Shiny App Syndrome
Think about Mobile Websites
Mobile is the future...