STARTINGFROMSCRATCH:HOW TO BUILDA PLATFORMWITH WORDS,PASSION, & PEOPLEby Jeff Goins
STEP 1: FIND YOUR VOICE
“You are when you say you are.”
—Steven Pressfield
•Say it.
•Practice it.
•Believe it.
STEP 2:PURSUE PASSION,
NOT RESULTS
Failure is not an option. It’s an opportunity.
•Start selfish.
•Ignore metrics.
•Focus on one thing.
STEP 3: CONNECT (WITH EVERYONE)
It’s not who knows you, but how they know you.
•Find friends.
•Serve fans.
•Earn patrons.
You can outlast those who are lucky and outwork those
who are lazy.
GOINSWRITER.COM/PLATFORMCONF
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