Prepared by Daniel Chang
Starting A Business
Manifestation of Dream
Foolish
Why – start a biz?
Personal
Goal
Changes
In Life
Take
Action
Leverage
On Your
Talent
Engage
People
Get The Result
(Money)
What is your passion?
Business Plan VS Business Model
Business Model
A business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value.
It gives a complete picture of an organization from high-level perspective.
Business Plan
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals.
Executive
Summary
Company
Description
Product
Services Marketing Strategy
Operation
Plan
Management
Team
Personnel
Plan
Financial
Projection
Supporting
Document
Business Plan Anatomy
Executive Summary Why
should I pay
attention?
What are you
offering?
Who are your
market?
How do you make money?
How much investment
require?
Company Description
What is the name?
Why this venture is created?
Who is behind?
Vision + Mission
USP + Brand
Product or Services Offering P
robl
em
Solves what customer problem? So
luti
on
Why your ideas is better, cheaper or more innovative?
Ado
ptio
n How would the customer adopt your offering? U
niqu
enes
s What technology, pattern & process that make it attractive?
Marketing Strategy
Customer
Marketing Program
Marketing
Approach
Market
Scenario + Competition
Operation Plan
• Organization Design Manpower Plan Value Chain Partner
Org.
• IT & Business Intelligence Performance Management Quality Management CRM (R.I.C.E)
System • Management Process
Marketing Process Sales Process Procurement Process
Process • Office • Plant • Branch • Office Automation
Location
Management Team
CEO
Director of Marketing/Sales
Director of Operations
Director of
Finance HR Director
Strategic
Planning
Personnel Plan
Policies
Rules & Regulation
Human Capital
Development
Performance
KPI
Reward
People
Jobs Description
Remuneration
Financial Projection
1 year to 5 years duration
Start-Up Capital
Balance Sheet
Break-Even
Analysis
Income Statement Cashflow
Supporting Document
Legal Documents
change
When are you going to take the ACTION!!!