STARBUCKS STATISTICS
By: Brittney Geurink
HISTORY
• The original brown logo, used from 1971–1987.• The green logo used from 1987–2010, still being
used as a secondary logo.• Then, Starbucks redesigned the logo used from
2011–present.
MORE HISTORY1971: Starbucks opens first store in Seattle’s Pike Place Market.
1991:Becomes the first privately owned U.S. company to offer a stock option program that includes part‐ time employees. Opens first licensed airport store at Seattle’s Sea‐ Tac International Airport.
1995 Begins serving Frappuccino® blended beverages. Introduces Starbucks® super‐ premium ice cream. Announces second two‐for‐one stock split.
2006 Launches the industry’s first paper beverage cup containing post‐consumer recycled fiber. Opens stores in: Brazil and Egypt.
2012 Introduces Starbucks® Blonde Roast. Announces Verismo® system by Starbucks premium single‐cup espresso machine. Opens Farmer Support Center in Manizales, Colombia. Opens stores in: Costa Rica, Curacao, Finland, Morocco and Norway.
ANNUAL REVENUE
BAR GRAPH OVERVIEW:
Over the years Starbuck’s made more money because more franchises opened across the U.S.
Mean: 7.41
Median: 7.8
Mode: N/A
Range: 9.1
GIFT CARD ACTIVATIONS:
GIFT CARD REVIEW:
564,800,000 Gift Card were activated in 2006
There was a dip in activations in the years 2008-2010.
By 2011 820,500,000 cards were activated and are still growing.
NATIONAL STORE GROWTH
1990 2000 2010 20200
5000
10000
15000
20000
National Stores
Years
Stor
e Q
uant
ity
NATIONAL STORE GROWTH OVERVIEW:
Plots:• 1992 was a bystander from the
rest of the data points.
Growth:• From 2006 to 2009 National
stores grew more than average.
TOTAL U.S STORES 1992-2011
Min: 146
Max: 10,787
Median:6765
Q1:3308 Q3: 10872.25
TOTAL U.S. STORES REVIEW:
Starbucks number of U.S stores grew by 10,641 from 1992-2011.
Starbucks grew continually over the years ending up with 10,787 stores by the year 2011.
STOCK VALUES FOR JANUARYS 2002-2012
Years U.S Stores01234567891011
90,0,60,30,1,2,570000000
Key: 1/0 means 103/2 means 32
STOCK VALUE OVERVIEW:
Stocks •In the 2002 the stock value was 10 billion dollars. In the middle of the year the stock value was 30.57/35.6. By 2012 the stock value equaled $47.5 billion.
Average• The average stock value is
24.33.
Max./Min. •The maximum was $47.5 billion.•The minimum was $9.41 billion.