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1. INTRODUCTION To retail Industry
.
RETAIL INDUSTRYIn the Indian retailing industry, food is the most dominating sector and is
growing at a rate of 9% annually. India retail industry is progressing well
and for this to continue retailers as well as the Indian government will have
to make a combined effort. The branded food industry is trying to enter the
India retail industry and convert Indian consumers to branded food. Since
at present 60% of the Indian grocery basket consists of non- branded
items.
India retail industry is expanding itself most aggressively; as a result a
great demand for real estate is being created. Indian retailers preferred
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means of expansion is to expand to other regions and to increase the
number of their outlets in a city. It is expected that by 2010, India may
have 600 new shopping centers.
The Indian retail market, which is the fifth largest retail destination globally,according to industry estimates is estimated to grow from the US$ 330billion in 2007 to US$ 427 billion by 2010 and US$ 637 billion by 2015.Simultaneously, modern retail is likely to increase its share in the totalretail market to 22 per cent by 2010.
Continuing the robust growth of the organized retail in India, according tothe Credit Rating and Information Services of India, the industry raked inUS$ 25.44 billion turnover in 2007-08 as against US$ 16.99 billion in 2006-07, a whopping growth rate of 49.73 per cent.
India retail industry is the largest industry in India, with an employment of
around 8% and contributing to over 10% of the country's GDP. Retail
industry in India is expected to rise 25% yearly being driven by strong
income growth, changing lifestyles, and favorable demographic patterns.
"The story is not about us, but this story is about the people who visit our
stores. This is a proud moment for India."
One of the biggest retail here in India we know is Kishore Biyanis big
bazaar. The company ended 2007-08 with Rs5048crore in revenue.
Biyani's and Big Bazaar's, march comes at a time when several new
retailers are slowing expansion, reducing the number of outlets, effecting
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layoffs, even exiting the business.
By 2011, he claims, there will be 300 Big Bazaars, and Pantaloon Retail
(India) Ltd, his flagship, will have revenue of Rs13000crore.
Thus here we will know about the company profile, operations and also
about the consumer behavior towards the schemes, discount, etc which
are offered by the store to facilitate customers.
PRODUCT LINE
Here, one finds over 170,000 products under one roof that cater to everyneed of a family, making StarBazaar Indias favorite shopping destination.Where STAR Bazaar scores over other stores is its value for moneyproposition for the Indian customers. Star Bazaar, one finds a huge
variety of products to select from with a good price and quality. With theever increasing array of private labels, it has opened the doors into theworld of fashion and general merchandise including home furnishings,utensils, crockery, cutlery, sports goods and much more at surprisingly lowprices.In recent years, Star Bazaar has adopted value pricing in which they winloyal customers by charging a fairly low price for a high quality offering.However, consistent low price for the products is not only the universallydesired characteristic.
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Pricing Strategy Beginning
Star Bazaar for a shopping spree
Hypermarkets offer customers a value equation that includes quality and
convenience in an unbeatable combination
Hypermarkets like Star Bazaar
are changing the way people
shop for their groceries and
household essentials. People
who used to visit the local
shops and vegetable markets frequently are now
buying at hypermarkets such as Star Bazaar that
offer customers a variety of products at affordableprices, in a comfortable environment. But while
affordability is a big factor for customers, they also
seek value and quality which they know they will get
at Star Bazaar, a Tata enterprise.
http://ts%28%27content%27%2C-1%29/http://ts%28%27content%27%2C1%29/http://ts%28%27content%27%2C-1%29/http://ts%28%27content%27%2C1%29/http://ts%28%27content%27%2C-1%29/http://ts%28%27content%27%2C1%29/http://ts%28%27content%27%2C-1%29/http://ts%28%27content%27%2C1%29/http://ts%28%27content%27%2C-1%29/http://ts%28%27content%27%2C1%29/7/29/2019 Star bazzar
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The uniqueness of each Star Bazaar store lies in
the size and spread of its merchandise range.
Shoppers can select from a large range of staples,
fresh goods, apparel, luggage, consumer durables,
household products and much more and also enjoythe benefit of generous reductions on the market
rate.
"A customer who is buying in a hypermarket is, in
his mind, comparing it with what is available
elsewhere. There is always in the customers mind
a value equation and we have to be able to deliver
that," says Neeti Chopra, head, marketing, Trent.
The stores stock goods according to regional
customer preferences, as customers in different
regions favour different essentials. For instance, in
Gujarat, people tend to stock up on their pulses
whereas in northern India, basmati rice is a big item.
Star Bazaar is aware that people today look at value
as a critical component while shopping. And that thefirst visit may be put down to curiosity, but
customers will keep coming back only if they are
satisfied with the choices, the quality and the value
of the products on sale. So the big focus is on
understanding its customers who they are, what
they want, what is relevant to them, and how to
package it in a manner that makes the store more
attractive to them.
Regionalism also comes into play in the back end of
the retail operation Star Bazaar has tied up with
local and regional vendors for supplies and
transportation of goods. The chain will focus largely
on the metros; by year 2010, the chain hopes to
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have 20-25 stores across the country.
PRICING:
Pricing is basically setting a specific price for a product or serviceoffered. In a simplistic to the concept of price as the amount ofmoney that customers have to pay to obtain the product. Setting aprice is not something simple. Normally it has been taken as ageneral law that a low price will attract more customers. It is not avalid argument as customers do not respond to price alone; theyrespond to value so a lower price does not necessarily meanexpanded sales if the product is not fulfilling the expectation of thecustomers
Generally pricing strategy under marketing mix analysis is dividedinto two parts: price determination and price administration (ibid).
Price determination is referred to as the processes and activitiesemployed to arrive at a price for a product including considerationof relative prices of products within the same line, and differences
in price for similar products of differing grades and qualities.Price administration is referred to as the activities involved infitting basic prices to particular sales situations such asgeographic locale, functions performed by customers, position ofdistribution channel members, or special sales situations.
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MARKETING STRATEGY
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PROCESS FOLLOWED
Segmentation, targeting, and positioning together comprise athree stage process.
a. Determine which kinds of customers exist,
b. Select which ones we are best off trying to serve,
c. Implement our segmentation by optimizing ourproducts/services for that segment and communicating that wehave made the choice to distinguish ourselves that way.
SEGMENTATION:
Segmentation involves finding out what kinds of consumers withdifferent needs exist. In the auto market, for example, someconsumers demand speed and performance, while others aremuch more concerned about roominess and safety. In general, itholds true that You cant be all things to all people, andexperience has demonstrated that firms that specialize in meeting
the needs of one group of consumers over another tend to bemore profitable.
Several different kinds of variables can be used for segmentation:-
1. Demographic variables essentially refer to personal statistics such
as income, gender, education, location (rural vs. urban, East vs. West),
ethnicity, and family size. Campbells soup, for instance, has found
that Western U.S. consumers on the average prefer spicier soups
thus, you get a different product in the same cans at the East and West
coasts. Facing flat sales of guns in the traditional male dominated
market, a manufacturer came out with the Lady Remmington, a more
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compact, handier gun more attractive to women. Taking this a step
farther, it is also possible to segment on lifestyle and values.
2. Some consumers want to be seen as similar to others, while a
different segment wants to stand apart from the crowd.
3. Another basis for segmentation is behavior. Some consumers are
brand loyali.e. they tend to stick with their preferred brands even
when a competing one is on sale. Some consumers are heavy users
while others are light users. For example, research conducted by the
wine industry shows that some 80% of the product is consumed by20% of the consumerspresumably a rather intoxicated group.
4. One can also segment on benefits sought, essentially bypassing
demographic explanatory variables. Some consumers, for example,
like scented soap (a segment likely to be attracted to brands such as
Irish Spring), while others prefer the clean feeling of unscented soap
(the Ivory segment). Some consumers use toothpaste primarily to
promote oral health, while another segment is more interested in
breathe freshening.
TARGETING:
1. In the next step, we decide to target one or more segments. Our
choiceshould generally depend on several factors:-
First
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How well are existing segments served by other manufacturers? It will
be more difficult to appeal to a segment that is already well served
than to one whose needs are not currently being served well.
Secondly
How large is the segment, and how can we expect it to grow?
Thirdly
Do we have strengths as a company that will help us appeal
particularly to one group of consumers?
2. Star Bazaar targets higher and upper middle class customers.
3. The large and growing young working population is a preferredcustomer segment.
4. StarBazaar specifically targets working women and homemakers who are the primary decision makers.It is part of StarBazaars new Guerrilla Marketing Strategy.
5. Guerrilla force is divided into small groups that selectivelyattack the target at its weak points. Guerilla marketing is just one
of the strategies and surely one can learn a lot from the ongoingbattle, especially people interested in marketing/marketingtechniques.
POSITIONING:
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Positioning involves implementing our targeting. For example, Apple
Computer has chosen to position itself as a maker of user-friendly
computers.
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RETAIL MIX:
1.Merchandise assortment
The company was looking for a solution that would bring all of itsbusinesses and processes together. After a comprehensiveevaluation of different options and software companies, themanagement at Pantaloon decided to go in for SAP.
Some of the qualities of SAP retail solutions are that it supportsproduct development, which includes ideation, trend analysis, andcollaboration with partners in the supply chain; sourcing andprocurement, which involves working with manufacturers to fulfil
orders according to strategic merchandising plans and optimisecost, quality, and speedvariables that must be weighteddifferently as business needs, buying plans, and market demandpatterns change; managing the supply chain, which involveshandling the logistics of moving finished goods from the sourceinto stores and overseeing global trade and procurementrequirements; selling goods across a variety of channels tocustomers, which requires marketing and brand management;
managing mark-downs and capturing customer reactions,analysing data, and using it to optimise the next phase of thedesign process.
2. Place
In the channels of distribution, the physical facilities point oflocation.
3. Price
4. Visual merchandising
Visual merchandising supports:-
a. sales
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b. retail strategies
c. communicates with customers
d. communicates imagee. supports retailing trends.
Visual merchandising includes:-
1. Interior merchandising
Sufficient visual merchandizing within the store that includeddanglers, signage, standees, distribution of pamphlets, which
gave details of the offer.
Display, point of purchase, fixture, equipment and furnishingsstore layout.
Product packaging and labels.
2. Exterior merchandising
TVC on popular entertainment channels like Star Plus, Sony,Set Max, and Star One.
Road shows carried out by the Big Bazaar staff withannouncements about the offer to make people aware.
Newspaper ads in almost all the local dailies like Sakal, TheTimes of India, on different days during the period of the offer.
Store atmosphere.
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8. SUPPLY CHAIN:
Supply chain, is a coordinated system of organizations, people,
activities, information and resources involved in moving a productor service in physical or virtual manner from supplier to customer.
Supply chain activities transform raw materials and components
into a finished product that is delivered to the end customer.
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COMPETITORS
Star bazaar operates in a competitive environment. For each line ofbusiness, they face competition from established national and regional
companies. In the fashion segment, they probably face competitionfrom Shoppers Stop, Trent and Lifestyle. The hypermarket business isrelatively new, being just about three to four years old in the country.Starbazaar faces competition from the likes of RPG (Spencers), andwith Shoppers Stop too indicating their entry into the hypermarketsegment. In the Food business, Star Bazaar faces competition fromSubhiksha, Food World to name a few.
a. RPG GROUP: Spencer & CompanyLimitedanother large retail group incountry withsupermarkets,stores, and the beauty and hchainHealth & Glow.
Food world, operated byWorld Supermarkets Limited,Health &Glow by the RPG Grou
is also Planning IPO, will haveplus Music World, 50-plus SpenHyper covering 4 mn sq.ft by 2
b.KRAHEJAS
DEPARTMENTSTORECHAIN:
K Rahejas Shoppers Stop, issecond largest retailer in the coand became in retailing oper
an Indian success story. Itacquired the Crossword chaibookstores.
It Operates ShoppersCrossword, In orbit Mall, and 'H
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Stop' formats. Will operate 55 hcity hypermarkets with USmillion sales across India by 201
c.SUBHIKSHASUPERMARKET:
Subhiksha was immensely poin the South, particularly in Chewhere it sold groceriespharmaceutical products belowMRP. It expected to earn aturnover of Rs 1,200 crore in 209 as it planned to expand ouTamil Nadu and Pondicherr
planned for 550 stores in thefive years.
d. RELIANCE RETAIL: Investing Rs.30000 crore($6.67 billion) in setting upmultiple retail formats withexpected sales of Rs.90,000
crore-plus ($20 billion) by2009-10.
e. LIFESTYLE: Investing Rs.400 crore-plus($90 mn) in next five years onMax Hypermarkets & valueretail stores, home and lifestyle
centers.
f. PIRAMYD RETAIL: Aiming to occupy 1.75 millionsq.ft retail space through 150
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stores in next five years.
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BUYING PROCESS
a. NEED RECOGNITION:
The customer first points out the things which he need. His goodpart of income is spend on things of his daily requirement.
b. INFORMATION SEARCH:
Before purchasing of a product, customer research internally andexternally. Internally-retrieving information about similar purchasemade earlier, decision about choice criteria, brand included, oradvertisement related to the product. Externally- source such as
family, friends, commercial sources, etc.c. EVALUATION OF ALTERNATIVES:
Before, purchasing customer looks for the alternatives of thatproduct. Customer goes for good quality in cheapest rate.
d. PURCHASES:
Purchaser many times faces cognitive dissonance which arises
due to uncertainty of making right decision. This is becausechoice of one product often means rejection of attractive featuresof the alternatives.
e. AFTER PURCHASE EVALUATION:
Customer by using the product comes to know about the real
value of product.
CONCLUSION:
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It should be considered that big bazaar targets every class. Thus weknow that different people have different thinking style.
Most of their buying decisions or his behavior depends on his:-
a. PERCEPTION:
Perception is the process by which a customer makes sense ofinformation that he receives. Therefore, it is to be tried that customerreceives the right information about every product and about itsscheme, because a single error in communication to customer cancreate confusion to him and he may not buy the product.
b. LEARNING:It is the change in the content or organization of long time memory andis a result of information processing. Thus company should try to hitthe customers memory. I.e. Company should have good impressionon the memory of the customer. As this memory acts as a internainformation source in the decision making process.
c. MOTIVATION:
Motivation helps a lot to maintain loyal customers. A customer is
loyal only when he sees any extra benefits. Thus discounts, free
gifts, free coupons, etc such schemes motivate them a lot. Many
times, good quality of the product, reasonable prices, packaging,
etc also works as motivational tool.
d. PERSONALITY:
Personality can be of many types as introvert-extrovert, sociable-
loner, and competitive-cooperative. Brand personality is the
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characterization of brands as perceived by customers. Brand may
be as for young like branded jeans of Levis, Lee, Woodland, etc.
Big bazaar also target same concept.
e. CUSTOMER LOYALITY AND PROFITABILITY:
Relationship between loyalty and profitability should be decided
on the basis of loyal customers that are really profitable forcompany.
The loyal customers are believed to be cost less to serve, they
are willing to pay more than other customers and act as a word-
of- mouth promoters for the company. It is believed that one sure
way to earn greater profits is to win loyalty of customers.
TO GET THE RIGHT POSITIONING DONE OF THEPRODUCT UNDER SCHEME:
It is the customers beliefs about the companys product being of,
say, high quality, or low price, or durable, etc. Thus it is very
necessary that product should be according to the customers
need. It should not be damaged, in store product should be givenopen facing. For pack of two the products were given alternate 4
facing. I.e., one row of single and other row of double
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TO MAINTAIN STOCK ON THE FLOOR:
In retail stores less stock is maintained. This stock on other handis sufficient enough to fulfill the demand of that vary product in
store.
To know the exact amount to be maintained on floor it is verynecessary to know:-
a. Product facing
b. Capability to maintain stock in warehouse
c. Demand of the product.
d. Profit margin on the product.
5.3.4. TO UPDATE THE PRICES:
Pack of two was the new scheme, so its prices to be get changed
on rem for those products whose prices have changed by the
producing company. The work was to report DM or team leader
about the increase in prices and get it updated on rem so that
discount could be given accordingly.
5.3.5. DISCOUNT CRITERION:
a. The discount was given on the scheme of pack of two.
b. The discount was 1/4th on the profit of the retail company.
c. I. e if the company is getting profit of rs10 on a product, whose
mrp is 100.
d. Then after discount it is sold at rs97.5 in the store.
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5.3.6. INVENTORY CONTROL:
Since inventory represents cost, managers seek stock
minimization. To always have in stock every conceivable itemthat a customer might order would normally be prohibitively
expensive for companies marketing many items.
One solution is to separate items into those that are in high
demand and those that are is slow moving. Two related inventory
decisions are knowing when and how much to order so thatstocks are replenished. This is because there is a lead time
between ordering and receiving inventory, and there should not
be stock out as the company is waiting for the order items to
arrive. The more variable the lead time and higher will be the
safety or buffer stock that the company will be required to keep to
prevent a stock out.
At the store (Lucknow) I saw this problem many times with many
of the products. The stock order placed should be more in the
starting of the month as at that time customers purchasing power
is more. But I usually saw that order placed was somewhat same
throughout the month due to which there was stock out in some of
the items in food.
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HOW TO WORK ON BARCODE TENDER:
Barcodes are the labels which shows price of product after giving the
discount on that product.
Bar tender is the software by which we use to take out the barcodes.
Process:-
a. To select items according to their EAN numbers Include forexport exit enter.
b. No. of quantity done.
c. now go to next program of print select the items;
ok
EMPLOYMENT GENERATION:
Finally, but most importantly, the employment generated by
organized retail is building a quality labour class that is gaining
vocational training in skilled and unskilled jobs at the graduate
and tenth class level Foreseeing the demand for trained staff,
leading organized retailers are creating their captive human
resources pool through internal
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COMPETITORS STRATEGY:
Subhiksha Value
Low-price high-volume strategy: by keeping no fancy frills front-
end and by becoming an intermediary at the back end, Subhiksha
leverages on discounted prices on bulk purchases and cash
payments.
Trent Limited Lifestyle &
Value
Single- brand strategy: leverages on high margins in private
labels, and targets consumers in socio-economic class B and C.
ITC Choupal Sagar & Choupal
Fresh Value
Backward integration through IT-based business model:
leverages by building direct relationship with the supply source,
the farmers, to sell as well as purchase products and services.
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Spencers Retail Value
The duck and the duckling model: by having two- or three- value
segment stores, backed by a cluster of small-sized Fresh, Daily,
and
Express stores, to leverage on economies of scale at back-end
value chain.
NDDB: MotherDairy Value
Operates on a co-operative model with the objective of increasing
farmers welfare. Has a strong presence in Delhis NCR region.
Strategically located in residential areas and follows a low-price
strategy for fruit and vegetables.
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Sources of Conflict
Personal/ Role Conflict: conflict between whattheir job requiresand their own personalities,self perceptions, and beliefs
Organization/ Client Conflict: dilemma of whether they shouldfollow the companys rulesor satisfy customer demands.
Interclient Conflict: conflict between customers.Eg: speaking omobile phone in a cinema hall,noisy guests in a restaurant
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Pricing
VALUE PRICING (EDLP)
PROMOTIONAL PRICING
- LOW INTEREST FINANCING
- PSYCHOLOGICAL DISCOUNTING
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- SPECIAL EVENT PRICING (GUDI PADVA)
DIFFERENTIATED PRICING
- TIME PRICING
BUNDLING
PEOPLE
Well Trained Staff
Appearance
Empowered Individual
Encouraged To Think Out Of The Box
Employ close to 10,000 people and recruit nearly
500 additional people every month
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Use Scenario Planning as a tool for Quick Decision
Making
Security Gaurds At All Gates
Strength- High Brand
Equity- State-of-art
infrastructure- EDLP- PoP promotions- Variety of stuff
Weakness- Unable to meet
store openingtargets
- Fallingrevenue/sq. ft.
- Generalperception
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under single roof
Opportunity- Organized retail
(4.15%)- Evolving
consumerpreferences
Threat- Competitors- Government
policies
- Unorganizedretail
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The Critical Importance Of Service Employees
Key focus on customer contact service employees because:
They are theservice
They are theorganization
in customers eye
They are thebrand
They are themarketers
Their importance is evident in:
The Services Marketing Mix (People)
The Service-Profit Chain
The Services Triangle
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The Service Triangle
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Sources of Conflict
Personal/ Role Conflict: conflict between what their job
requires and their own personalities, self perceptions, and
beliefs
Organization/ Client Conflict: dilemma of whether they
should follow the companys rules or satisfy customer
demands.
Interclient Conflict: conflict between customers. Eg:
speaking o mobile phone in a cinema hall, noisy guests in a
restaurant
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TARGET AUDIENCE:
Star Bazaar targets higher and upper middle class
customers
The large and growing young working population is a
preferred customer segment
Targets specifically working women and home makers who
are the primary decision makers
CORE VALUES:
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Indian ness: Confidence in ourselves
Leadership: To be a leader, both in thought and business
Respect&Humility: To respect every Individual and behumble in conduct
Introspection: Leading to purposeful thinking
Openness: To be open and receptive to new ideas,
knowledge and information
Valuing and Nurturing relationship: To build and maintainlong term relationships
Simplicity&Positivety: Simplicity and positive approach in
though, business and actions
Adaptability: To be flexible and adaptable, to meet
challenges
STAR BAZAAR-USP:
1Billion population.
Availability of Liquid Cash \Disposable Income among
Young Generation
Affordable man power
Craze, Passion among Mr. Customer (Consumer)
More products .UnderONE roof
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Affordable price
Sentiments -To infuse confidence in Indian brands
Schemes-Buy 01 gets one free, 20% dis...etc
STRATEGIES:
To minimize Retailing cost:
Operating: Fewer staff on the floor-one person for every
500 sq ft
Minimize the Furniture cost
Sourcing: Cut Down 25-30 %
Channel-Cut Down 15-20%
Saving Shelf Space
Way to deal unsold stock off
Plans to have In-Store promotions as well slow-moving
products off
To ensure enough pull to snatch away customers from theneighborhood
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OPPURTUNITIES:
Early Entry in Indian Retail
Organized retail
Evolving consumer preferencesTargeting area more prone to developments
Global Expansion
In-Store Experience improvements
THREATS:
Government policies like complex sales and excise policies.
Unorganized retail.
Large Foreign Competitors like Wal-Mart, Metro and Domestic
player like Reliance.
Burgeoning real estate prices which leads to high rentals.
Economic Conditions
Lowering Margins
OPPURTUNITIES:
Early Entry in Indian Retail
Organized retail
Evolving consumer preferences
Targeting area more prone to developments
Global ExpansionIn-Store Experience improvements
THREATS:
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Government policies like complex sales and excise policies.
Unorganized retail.
Large Foreign Competitors like Wal-Mart, Metro and Domestic
player like Reliance.Burgeoning real estate prices which leads to high rentals.
Economic Conditions
Lowering Margins
PEST ANALYSIS:
Political and Legal Factors:
A stable government at the centre will facilitate speedy economic
recovery and create an encouraging investment climate
Problems of getting subsidy from Octrai and on different taxes like
land, water taxes
Problems of taking over properties and real estate
Economical:
India, one of the fastest growing economies(6-6.5% GDP growth
rate)
Retail Industry to grow to 300 billion by 2010
Increase in the percentage contribution of the service sector to
GDP
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Increase in the investment on IT with focus on cost minimization
Socio-Cultural Factors:
Increase in Nuclear families
People prefer to shop in local stores with the reasonable prices
Increase in working womens proposition
Life style changes
Shift in Product and service preferences
Increase in Young population
Technological:
Technological development for fast billing and the service
Better applications of information technology in the modern retailindustry, like in supply chain management, store management,
point of sale and customer relationship management
CORE COMPETENCIES:
A choice of more than 20,000 productsDelivery across more than 1500 cities and towns in India covering
around 16,000 pin codes
Fast deliveriestie ups with world leaders in logistics &
transportation services
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A dedicated Customer Care helpline for any queries
Always offering Manufacturers guarantee as opposed to Sellers
guarantee, which most of the other online shopping sites offers
Talks of Quality and Cost
Special emphasis on apparels and life style products
Providing interesting discounts
RECOMMENDATIONS:
Retailing through Internet & web based technologies.
Star Bazaar needs to focus more on Customer RelationshipManagement {CRM} and improved in-store assistance
(Building loyal customers base and developing a more
profitableloyalty cycle).
Customer Care Centre to guide and counsel about customerloyalty program.
Training must be provided to sales personnel not only of
their counters but for other functions also. Job rotation and
training will enhance their knowledge, job profile and boost
the morale of employees to effectively perform their duties
and the responsibilities.
Stress Buster Exercises must be organized during eveningsin sessions as employees have to stand all throughout the
day.
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More hoardings could be placed that could bring awarenessto people (at metro station).
More brands should be included.
Exchange offers must be made clear as the consumers areoften not clear about how to use them.
Seating arrangements must be made for customers as wellas for employees also.
Customers usually face problem in billing their purchased
goods. Waiting in long queues forces them to leave certain
products thereby loss of sale to Star Bazaar. So billing
counters must be increased and employees at the billing
should be given training so that they could bill the products
in much lesser time and the people at the billing stationsshould have the information about the special offers and the
events that are being conducted at the store so that the
customer inflow can be accordingly handled.
Care to be taken to maintain proper inventory levels and the
varieties and offer the customer what is needed rather than
offering what is available.(Brands like Nike, Adidas,Reebok,etc)
Invest in supply chain infrastructure
Ease distributioninfrastructure creation
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Aggressive expansive plans in II tier cities will open up
new world of opportunities
Added on facilities like Home Delivery and to an extentcredit it plays an important role in Customer Acquisition
and retention programs.
Offer most exclusive brands under all categories
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