WiFi & The Fan Experience
Stadium & Arena Lead Architect
Support the Business & Delight the Fans
WiFi Requirements
• Support the Business
• Ticketing, Staff Access, Public Safety, Mobile Concession
• Fan Analytics
• Working Press and Photographer
• Delight the Fans
• Social Media Experience
• Facebook, Twitter, Text
• Share the Moment
PROPRIETARY AND CONFIDENTIAL. © Copyright 2012. Meru Networks, Inc. All rights reserved.
Wireless Evolution – Why do I care?
Changes in App Delivery
FatClient
ThinClient
SaaS Mobile Cloud
WiFi Usage Casual Convenience Business-Critical
Mission-Critical
Ultra Mission Critical
1999 2003 2006 2009 2012 2015
802.11a, b 802.11g 802.11n 802.11ac
PROPRIETARY AND CONFIDENTIAL. © Copyright 2012. Meru Networks, Inc. All rights reserved.
People Are Now Mobile & Expect Great Connectivity
• 2x smartphones and tablets will ship compared to laptops in 2013
• 470M smartphones to ship, 2013 (+50% YoY)
• 64M tablets to ship, 2013 (+261% YoY)
• Tablet use in the office to double in the next two years
• Worldwide mobile workforce will reach 1.2B in 2013, 35% of the workforce
• 1.9 billion Wi-Fi devices will be in use by 2014
2011 2012 2013 2014 20150
200
400
600
800
1000
1200
1400Smartphones Tablets
Stadium Challenges
• More People Carrying More Devices
– Self Service Provisioning
– Expect access everywhere
• High Density of Device in small space
– 5 Bars & Can’t Connect
• More uses for each devices
– Digital video is sports commodity
– Social Media
Meru Solves Key Problems
Fan Analytics
• Tie ticket to a game day attendee
• Profile destination activity
• Utilize data for marketing and sales
Guest Connect
• Delivers secure, scalable wireless network access for guests, employees and their mobile devices
• Less reliance on IT while enforcing the policies set forth by IT
PROPRIETARY AND CONFIDENTIAL. © Copyright 2012. Meru Networks, Inc. All rights reserved.
Fan Data for Business Analytics
• Fan loyalty• In-Stadium Sales• Cross marketing
• Sports Drinks• Affiliate Marketing• Merchandizing• CTA Ridership usage• Arrival Times
• Sponsorship opportunities• Concession Data• Monetization of user data
• Concert Promotion• Restaurants
PROPRIETARY AND CONFIDENTIAL. © Copyright 2012. Meru Networks, Inc. All rights reserved.
Big Data Analytics to Increase Fan Loyalty
• Tie Social Media & Fan Access data to drive more revenue per fan• Meru provide data feed
from stadium WiFi access
• Connect ticket to email• Relate disparate data• Maintain lifetime
relationship
Guest Access
Generate Revenue Fan Access Trail
Instant access to fan data
• Capture Fan Data
• Ticket number tied email is
incredibly valuable
• Validate with cell phone
• Tie user to ticket
Welcome toWrigley Field
Fully customize this page and add the components you want!
Customizable Authentication Portal
LoginCredit Card
Guest Self Registration
Password Change
Send account information via
print-out, email, or SMS text message
Validate Fan Information
Username: guestnameIP Address: 192.168.1.1
Login Time: 11:30Logout Time: 12:15
Internet
Meru Controller
Wireless or Wired
Meru Architecture
Identity Manager(IDM) Feed to Analytic Engine
Complete Audit of Fan Activity
• Where & when fan logged in
• Validate fan email or cell phone
• What they did
• Where they were
• Tie fan to ticket
14
SponsorInformation
AccountManagement
FanInformation
Management and Reporting
FULL CUSTOMIZED MANAGEMENT REPORTING OF THE GUEST NETWORK
Management Reports
Stadium RF Management Issues
• Physical Documentation
• Channel Utilization
• Managing Non WiFi Interference
• Frequency Coordination
Meru WiFi is DifferentMore Options to Handle Different Use Cases
Meru AdvantageThe Others
Requires Three Non-overlapping channels
Single ChannelEase of deployment
Channel LayeringMaximize capacityPhysical security
Client Selects Access Point
Air Traffic Control Network in Control
NativeMatches competitive
offerings
Meru Difference
19
Legacy Meru
Microcell
Chaos Order
Virtualized
• Meru offers better coverage
• Network is in Control
• Capture Fan data
Stadium Installation Challenges
• Concrete and Conduit restrictions
• No floors - Gridlines and levels
• Historical Building
• Aesthetic restrictions
• Antenna Choices
Indoor Access Points
Controllers: Physical and Virtual
Services Appliances
Applications
MC4200500 APs5,000 clients10-GbE
MC3200200 APs2,000 clients
SA200
SA2000
Service Assurance Manager
E(z)RF NMS
Spectrum
Manager
Identity ManagerGuest Management
& Smart Connect
MC60005,000 APs50,000 clients200Gbps+10-GbE
MC155050 APs1,000 clients
Scale
AP400 Series3x3:3 MIMO1.35 Gbps
AP1000 Series2x2:2 MIMO600 Mbps
AP1102x2:2 MIMO300 Mbps
AP3323x3:3 MIMO900 Mbps
AP10142x2:2 MIMO300 Mbps
New
Broad PortfolioThe right technology for the right solution
Meru Summary
• Offering more tools to solve the
variety of problems • Best Coverage• High Density• RF Management• Traceable Fan Information
• Services to plan, design,
implement & monitor• Improve lifetime value of the fan
relationship
Meru – does Wi-Fi Right
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