A fleet of shared bicycles used by members to make short, one-
way trips to docking stations spread throughout a city in neighbor-
hoods, business districts, college campuses and key destinations.
What is Bike Share?
Existing systems in N. America
Some of the 35+ station-based bike share systems in North America
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* Coming Soon?
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* * 2014-15 Launch
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AUSTIN
• Only accessible to MEMBERS: annual
via the web site or short-term (24-
hour, weekly etc.) via the kiosk
• Subsidized memberships for low-
income and/or the unbanked
• All members accounts are connected
to a credit card account
• Bikes available for a free period—
usually 30 minutes—or additional fee
• Short, one-way trips from station A to
station B, parked/locked into any
dock in the system
How does bike share work?
Available technologies
“Smart Lock” Bikes
Minneapolis Nice Ride
Social Bicycles (SoBi)
Miami Beach’s DecoBike
Movable/modular
Permanent Mount
• Improved individual and
community health
• Economic development
(green jobs, improved access to
businesses and helping to “brand”
the city)
• Reduced vehicle emissions
(5-25% of users substitute bike
share for car/taxi trips)
• Contributes to the “safety
in numbers” effect
• Supplements transit
Benefits for St. Louis
• Local residents looking to fulfill trips
too long to walk & not convenient to
drive/take transit for various reasons
• Business District commuters
needing to do lunch hour errands
• People who don’t own a car or bike
looking for a supplement to transit
• College students needing a ride
within or beyond campus
• Visitors and tourists accessing St.
Louis’s various destinations
Bike share user profiles
Bike share safety data
Hubway, Boston (Summer 2011 launch)
• 2.5 million trips with 0 fatalities and <25 significant injuries
Capital Bikeshare, Washington DC (Summer 2010 launch)
• 7 million trips with 0 fatalities and <50 significant injuries
Divvy, Chicago (Summer 2013 launch)
• 1.5 million trips with 0 fatalities and <15 significant injuries
Citibike, New York City (Spring 2013 launch)
• 10 million trips with 0 fatalities and <60 significant injuries
North America, ALL cities (starting in Summer 2009)
• >25 million trips with only 1 fatality
Cumulative Trips as of October 2014
Bicycle design is key for safety
Upright position
w/ good visibility
Hub roller brakes for
all-weather stopping Built-in lights
and generator
Wide and puncture-
proof tires
Heavy bike (40-45 lbs)
= slower speeds
Only 3-5 speeds,
geared low
18
Bike Share Study Engagement
• Stakeholder Meetings: March 2014
• Web site launched: April
• On-line Goals Survey: April – May
• Community Open Houses: May 14-15
• TAC and C/BAC meeting #1: May 15
• TAC and C/BAC meeting #2: June 19
• Summer events and focus groups: June-August
• TAC and C/BAC meeting #3: August 21
• TAC and C/BAC meeting #4: September 17-18
• Special Governance Meeting: October 8
• Community Open House: November 13
Bike Share Usage Survey Results
of >1100 respondents
• Top 3 Destinations: Central City, South
City, Downtown
• Used for
Travel to entertainment/events (57%)
Exercising (41%)
Running errands (41%)
• Barriers
Distance requires auto (53%)
Lack of bike infrastructure (51%)
Extreme weather (41%)
Use of personal bicycle (40%)
• Motivators to Use Bike infrastructure improvements (65%)
Membership benefits (27%)
Additional bike events and community rides (19%)
Very Likely, 24.79%
Likely, 36.64%
Neutral, 17.08%
Unlikely, 10.47%
Very Unlikely, 11.02%
Likelihood of Bike Share Usage
Technical Memoranda
• #1: Existing Conditions Analysis
The benefits of bike share for STL
Comparable bike share system
matrix
Analysis of districts likely to
feature bike share
• #2: System and Business Plan
Service area recommendations
and phasing strategy
Trip and membership forecasts
Cost and revenue estimates
Governance recommendations
Phasing Strategy
Phase 1: 60 stations with 540 bikes Locations: downtown St. Louis,
Midtown, Central West End, Forest Park, Washington University Danforth campus, the Grove, Delmar Loop, Carr Square, Vandeventer and Academy neighborhoods
Phase 2: 30 stations with 270 bikes Locations: Downtown Clayton,
Lafayette Square, Soulard, Shaw, Old North St. Louis, JeffVanderLou and the West End
Phase 3: Stations and bikes TBD Locations: MetroLink Red and Blue
line stops, expansions further into North and South City
Equipment cost estimates
Low: $30,000 per station
High: $55,000 per station
Rough Unit Costs Bikes: $1,250 Racks/plates/hardware: $400 Kiosk: $10,000 Map panel: $2,000
Rough Unit Costs Bikes: $1,300 - $1,500 Docks: $1,200 - $1,400 Kiosk: $14,000 -16,000 Map panel: $1,500 - $2,000
System cost estimate (5 year)
Low
($30k/station)
High
($55k/station)
PHASE 1 - Capital $1.8 million $3.3 million
Launch $0.9 million
Operations (5 year cumulative)
$6.5 million
Sub-Total $9.2 million $10.7 million
PHASE 2 - Capital $0.9 million $1.7 million
Launch $0.4 million
Operations (3 year cumulative)
$1.9 million
Sub-Total $3.2 million $4.0 million
Phase 1 & 2 TOTAL $12.4 million $14.7 million
System funding strategies
• Capital & Launch Costs, likely
support from:
Federal grants and/or direct
appropriations
City/state funding
Corporate/institutional sponsorship
• Operational Costs, supported by:
Corporate/institutional sponsorship
Advertising revenue
Annual memberships, walk-up rentals
and usage fees
Governance Models
Operations
Public
Sector Non-Profit Private
Ow
ne
rsh
ip
Public Sector X
(Boise ID, Valley
Regional Transit)
X (Madison)
X (Chicago,
Columbus)
Non-Profit X
(Denver, KC,
Indianapolis)
X (Seattle)
Private X
(Miami Beach)
Sponsorship Models
0%
75%
25%
Boston Hubway Operations
1 2 3
60%
40%
Boston Hubway Captial
1 2
38%
62%
Seattle Pronto Capital
1 2
0%
75%
25%
Seattle Pronto Operations
1 2 3
0%
50% 50%
Denver B-Cycle Operations
1 2 3
0%
100%
Denver B-Cycle Capital
1 2Public funding Private funding
Sponsorship/ad
revenue User fees
(anticipated)
Proposed User Costs
System Member: Annual
Member: Monthly
Casual: Weekly
pass
Casual: 72-hour
pass
Casual: 24-hour pass
St. Louis (Proposed)* $75 $25 - $15 $7
Chicago Divvy $75 - $20 - $7
Capital Bikeshare (DC) $75 $25 - $15 $7
Chattanooga TN $75 - - - $6
Denver CO Bikesharing $80 $30 $20 - $8
Hubway (Boston) $85 $20 - $12 $6
Madison WI B-Cycle $65 - - - $5
Miami Beach DecoBike - $15-25 - - $4-24
Hamilton ON SoBi $85 $15 - - $3/hour
- Does not include overtime fees beyond the free, 30-min period
(ranges from $1.50 to $8.00 per extra half hour) *
Trip/Member/Revenue Forecast
• Forecast model based on monthly
station and user demand from existing
systems (Hubway, CoGo, CaBi & Divvy)
• Lower expected demand than Boston,
Washington DC and Chicago
• Higher expected demand than
Columbus, KC & elsewhere due to:
Robust transit system
Strong visitor economy and major
destinations downtown & Forest Park
Multiple districts that are dense,
mixed-use and walkable
Trip/Member/Revenue Forecast
Category Year 1
(60 stations)
Year 5
(90 stations)
Total Trips 217,000 433,000
Trips/bike/day * 1.1 1.5
Annual Members 2,500 5,100
Casual Users 25,000 47,700
Revenues/year $518,000 $1,012,000
- 1st year trips/bike/day examples Chicago: 2.1
Denver: 0.9
Boston: 2.6
Madison: 0.8
Columbus: 1.0
Minneapolis: 1.1
San Antonio: 0.8
Washington DC: 2.5
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5 year Pro Forma
Low
($30k/station)
High
($55k/station)
PHASE 1 - Capital $1.8 million $3.3 million
Launch $0.9 million
Operations $6.5 million
Sub-Total $9.2 million $10.7 million
PHASE 2 - Capital $0.9 million $1.7 million
Launch $0.4 million
Operations $1.9 million
Sub-Total $3.2 million $4.0 million
Phase 1 & 2 TOTAL $12.4 million $14.7 million
User Revenues (5 years) $4.0 million
5 year shortfall (i.e.
sponsorship, grants and
other funds needed)
$8.4 million $10.7 million
Equity Program Options
• Bicycling helps to fill gaps in
transit network of
underserved areas
• “Best practices” from
elsewhere focused on 3
general strategies:
System planning
Membership affordability
Promotional campaigns
Elements of a Successful Bike
Share System Implementation
A Champion
(Governmental or Non-Profit Lead)
Committed Partners
(With “skin in the game”)
Solid Funding
(Upfront costs & on-going operations)
Bike Infrastructure
(ongoing implementation and contiguous)
Promotional Campaign
(Inspirational and
Relatable)
Potential Next Steps
• December 2014: Bike Share Study complete
• 2015 – 2016: ongoing fundraising/grant writing
• Early 2015: proposed formation of bike share
governance committee
• Late 2015: equipment and operations RFP(s)
• Mid-2016: procurement of equipment
• Late 2016: marketing and promotion
• Spring 2017: potential launch
System cost estimate details
Low: $30,000 per station
High: $55,000 per station
year 0 1 2 3 4 5
# of stations/hubs 60 60 60 90 90 90
# of bikes 540 540 540 810 810 810 # of docks/racks (1.9 per
bike) 1026 1026 1026 1539 1539 1539
launch costs $864,000 $0 $0 $432,000 $0 $0
capital costs (low) $1,800,000 $0 $0 $900,000 $0 $0
admin. costs $30,000 $0 $0 $15,000 $0 $0
operations costs $0 $1,292,760 $1,292,760 $1,939,140 $1,939,140 $1,939,140
Low Cost sub-total $2,694,000 $1,292,760 $1,292,760 $3,286,140 $1,939,140 $1,939,140
Low Cost Cumulative $2,694,000 $3,986,760 $5,279,520 $8,565,660 $10,504,800 $12,443,940
High Cost sub-total $4,194,000 $1,292,760 $1,292,760 $4,036,140 $1,939,140 $1,939,140
High Cost Cumulative $4,194,000 $5,486,760 $6,779,520 $10,815,660 $12,754,800 $14,693,940
System cost estimate details
year 0 1 2 3 4 5
# of stations/hubs 60 60 60 90 90 90
# of bikes 540 540 540 810 810 810 # of docks/racks (1.9 per
bike) 1026 1026 1026 1539 1539 1539
launch costs $864,000 $0 $0 $432,000 $0 $0
capital costs (low) $1,800,000 $0 $0 $900,000 $0 $0
admin. costs $30,000 $0 $0 $15,000 $0 $0
operations costs $0 $1,292,760 $1,292,760 $1,939,140 $1,939,140 $1,939,140
Low Cost sub-total $2,694,000 $1,292,760 $1,292,760 $3,286,140 $1,939,140 $1,939,140
Low Cost Cumulative $2,694,000 $3,986,760 $5,279,520 $8,565,660 $10,504,800 $12,443,940
High Cost sub-total $4,194,000 $1,292,760 $1,292,760 $4,036,140 $1,939,140 $1,939,140
High Cost Cumulative $4,194,000 $5,486,760 $6,779,520 $10,815,660 $12,754,800 $14,693,940
55% cost
difference
(1st year)
Low: $30,000 per station
High: $55,000 per station
System cost estimate details
year 0 1 2 3 4 5
# of stations/hubs 60 60 60 90 90 90
# of bikes 540 540 540 810 810 810 # of docks/racks (1.9 per
bike) 1026 1026 1026 1539 1539 1539
launch costs $864,000 $0 $0 $432,000 $0 $0
capital costs (low) $1,800,000 $0 $0 $900,000 $0 $0
admin. costs $30,000 $0 $0 $15,000 $0 $0
operations costs $0 $1,292,760 $1,292,760 $1,939,140 $1,939,140 $1,939,140
Low Cost sub-total $2,694,000 $1,292,760 $1,292,760 $3,286,140 $1,939,140 $1,939,140
Low Cost Cumulative $2,694,000 $3,986,760 $5,279,520 $8,565,660 $10,504,800 $12,443,940
High Cost sub-total $4,194,000 $1,292,760 $1,292,760 $4,036,140 $1,939,140 $1,939,140
High Cost Cumulative $4,194,000 $5,486,760 $6,779,520 $10,815,660 $12,754,800 $14,693,940
55% cost
difference
(1st year)
18% cost
difference
(5th year)
Low: $30,000 per station
High: $55,000 per station