Joe Seanor presents:
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
You will get this at the VERY END of theclass
It will NOT be in the slides to download
So, get a paper and pen and hang outuntil the end
Joe’s SUPER ULTIMATE SECRET!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Housekeeping Notes
All phones are muted during the call
There is a chat function where you canask me questions that I will beanswering during the call.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Copyright
All material in this presentation is Copyright2009, 2010 by Joseph Seanor and PI MallLLC.
Any reproduction in physical or electronicformat is not allowed without the writtenpermission of Joseph Seanor.
All material is original content developed byJoseph Seanor
If you wish to use this information in apresentation of your own, or in othermaterials, please contact me at:[email protected]
Copyright 2009 PI Mall LLC and Joseph Seanor11/19/2009
Joe Seanor I currently hold the following certifications:
CISSP—Certified Information Systems SecurityProfessional
NSA IAM—National Security Agency InformationAssessment Methodology
CEH—Certified Ethical Hacker CCNA—Cisco Certified Network Associate CCDA—Cisco Certified Design Associate MET—Master Email Tracer Author of 17 books, current book is The Black Book on
Corporate Security, where I wrote the section onConverged Network Security.
10 years Central Intelligence Agency 14 years Private Investigator 7 Years AOL Senior Investigator for Computer Crime
Copyright 2009 PI Mall LLC and Joseph Seanor11/19/2009
Tomorrow night, 9pm to 11pm I willteach you ways to turbo-charge yourFacebook profile and get traffic fromthere as well.
Two hours of FREE training!
You can get the login information toregister at:
http://www.piclassroom.com/turbo.html
Turbocharge Your Facebook
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
What is Squidoo?
Squidoo was created in 2005 by SethGodin, a marketing guru.
Squidoo gets over 10 million hits a month. When you create a page on Squidoo, it is
called a “Lens”. Each Lens gets its own PageRank from
Google (very important) Each lens has a built in RSS feed (very
important) You can make money from the lens itself
from Squidoo.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
According to Seth, he named it thatbecause a Squid’s eyes have “lens” onthem to “view the world.”
So, when you write, its called a Lens
And he added the extra oo at the end,because companies with the oo in theirname have done very well.
Google….Yahoo….
Why Squidoo??
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Why use Squidoo?
Answer these questions:
Is your online business lacking traffic?
Does your website need more help in termsof making income?
Do you have a product or affiliate productyou want to sell?
If you answered YES to any of these,Squidoo is the way to get FREE traffic!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Wait..make money?
Squidoo has a number of built in affiliateprograms that you can easily add to yourLens.
The two biggest ones are: Ebay andAmazon.
By adding the Ebay affiliate, you canpromote Ebay auctions.
By adding the Amazon affiliate, you canpromote any products on Amazon.
Be aware, you will share the revenue withSquidoo if you do this.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Why is it so important?
Well, today's business world is cut throatnow and everyone is fighting for everypenny.
It is a war out there and you need to useevery tool you can.
How do most people look for a PI? YellowPages? Or Google?
You can pay for the top ranking on Google,but everyone knows that is a paid system,so most look right below that.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Organic Traffic
All the listings below the paid listings areconsidered Organic Traffic.
Squidoo is a GREAT way to get theserankings increased.
But, Squidoo is one part of the system,but it is a vital part.
This is one way to get your company oryourself listed at the top of Google
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Before you sign up
Before you sign up, you need:
Email account
I suggest that you use Gmail as youraccount and not your business account.
Why? You may create Lens on manydifferent subjects then just your business.
Create a Twitter account
Create a Facebook Profile
Create a Wordpress blog atwww.pimallblog.com (it’s free!)
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
How do I sign up?
All you need to do is go to:
http://www.squidoo.com
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Sign-up
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Sign-up
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
What do you want to write?
You need to be able to write aboutsomething on your lens that meets thefollowing:
Something your interested in
Something you are passionate about
Some that you can write more that onceabout.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Not sure what to write about?
Still can’t think of something?
But you want to write something on yourown?
How about this!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Joe’s SECRET TIP
Can’t think of something to write about?
http://answers.yahoo.com
And then click on Search for Questions!
This is a great place to look forsomething to write about for yourSquidoo Lens.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Article Ideas
This is a program that I loved andbought the rights to, it is a great way towrite articles quickly and easily.
It retails for $49.95, but I think everyonewould love this that I’ll offer it for $10.
If you want the program, email me afterthe class and I will get you the link.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Article Ideas
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
What's your lens about?
Now you need to decide what are yougoing to write about.
HINT: the title of your lens should berelated to what you want done.
Meaning, you want better rankings inGoogle?
Think about what a client would type intoGoogle to find you. NOT PI, thinkLONG TAIL.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Long Tail???
Keywords are the way search engineswork.
Keywords are: PI, Private Investigator,GPS, etc
FORGET GETTING THE TOPRANKINGS FOR THOSE!!
Besides those are worthless keywords,people using those are browsing. Youwant BUYERS.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Long Tail Keywords
Long tail keywords is where everythingis at now, and what you need.
Consider the following list:
PI
Private Investigator
Private Investigator in GA
Divorce & Private Investigator in GA
Which do you think is someone lookingto hire right now?
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
First step RESEARCH
The first thing you need to do isRESEARCH what you want to write about.
What do I mean by this?
Search Squidoo for Lens that are similar towhat you want to write about.
Look at what they did, how they arrangedthings and look at their ranking.
Next, go to the Top 100 and look at the Top100 Lens, see what they did to get thatranking.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Second Step
Gather your resources
You will need your material for your lens,so it is best to have it ready before youwrite your lens.
What to have
Video
Pictures
Websites
Blog
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Now your ready!
Now it is time to setup your profile.
Go to My Dashboard
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
You BETTER put up a profile!!
Remember, Squidoo is ALL aboutsetting you up as an EXPERT.
W
Squidoo Profile
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Squidoo Profile
Add a Photo
Add a Bio
Enter some external links: Blog (use your PI Mall Blog)
Twitter account
Facebook page
MySpace page
Enter some other lens you like
Enter some basic “favorites”
Check your Social Applications Settings
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Make sure that you enter gooddescriptions!
What do I mean?
Not “I’m a Private Investigator”
Enter “Expert Divorce PrivateInvestigator in Atlanta GA”
NOTE: See the keywords!
Squidoo Profile
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Favorites?
Not “reading books, hiking…”
Enter “My favorite thing is dealing withthe tough divorce cases in Atlanta GA asa private investigator”
NOTE” See Keywords again!
Squidoo Profile
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
You need to use my Squidoo Excelsheet!
Email me and I will send you a copy of it
What is it?
Well, with this I can create ONE lens,but…..
I have so many options, so I can really 5or 10 lens, just by a few changes!!!
Joe’s SUPER SECRET!!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Use this spreadsheet each and everytime you create a Lens!
Lets See It JOE!!!!
Joe’s SUPER SECRET!!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
I’ve already converted 10 different “Pre-Built” Lens into this format!
Each Lens is $10 The are on:
Security Computer Safety Online Safety Divorce Background Checks GPS Trackers Dating Safety
SUPER SECRET BONUS!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Creating your first Lens
Now back up to the top and right next tothe flaming eye, click on “Make a newlens!”
Now that you are ready to create yourlens, lets get moving.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
NOTE:
Avoid putting too much sales jargon intoyour Lens
Definitely do some research on the affilatelinks that you place on your Lens, make surethey are profitable.
Provide REAL information.
The law at Squidoo is that you must provideuseful and valuable information to yourreaders.
Creating your first Lens
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Lens title
So, for this I would name my Lenseither:
Private Investigator in Georgia
Hiring a Private Investigator in Georgia
Hiring a Divorce Private Investigator inGeorgia
(I expect to see those lens tomorrow!!)
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Lens title
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
What is the goal for your page?
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Create a Title and URL
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Tag your page
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Tag your page
You need to think like you are using Googleto find the EXACT thing you want.
If you are looking for a PI in Georgia, wouldyou just enter “PI?”
So, whatever you are writing about, thinklike you are surfing the web, what exactwords or close to it would you use?
Also, it shows 4 keywords, but Squidooreally allows up to 40! I suggest you useAS MANY AS YOU CAN!
Another keyword secret to follow….
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Keywords/Tags
So, as I have said before, think likesomeone searching for your business
What would they type in to find yourexact business?
Not PI, or Private Investigator, thinkmore words
These are your keywords or Tags
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Joe’s Secret Tip
Try this website for FREE Keywords
https://adwords.google.com/select/KeywordToolExternal
Lets see what we get from this!
These are the keywords that you use asTags on your lens.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Welcome to your lens!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Welcome to your first lens
Upload a picture! Everyone wants to knowthat you are a real person.
So, click on Introduction, Contents &Discovery Tool… EDIT
Start filling in all the blanks and upload thatpicture!
Go up to the top and click on Table ofContents, turn it on!
Then click on Discovery Tool, and turn it on,but you have to add 3 favorite lens. Alwaysuse ones with high ranks
Once that is done, click on SAVE
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Adding modules
In order to have a good lens thatSquidoo likes, you need to have at least5 modules on your lens.
Also, you should update your lens atleast once a week.
What is an update? It could be a newtext module, a new RSS feed, anythingreally.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
RSS..add your blog
Okay, next you want to add your blog,this will be an RSS feed.
RSS is Real Simple Syndication, it’s away to get the news out about a pagequickly.
As I said, sign up atwww.pimallblog.com and get your freeWordpress blog. Make sure you title theblog after what you page is about! Orafter your name.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
New Text Module
This is where you do your writing.
Give the module a title, subtitle and thenstart writing.
It will tell you when you have written thebasic amount, but be sure to write more.
Don’t write to much, since you can addanother text module with more in it.
And that is a secret, every two or threedays, add a new text module, or a newitem to your lens. This keeps it fresh.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Amazon module
If you want to use the Amazon module,here is where you can configure it.
Remember, that you are sharing any saleswith Squidoo.
Give the module a title, subtitle “Stuff I thinkis cool on Amazon” and then choose whatwill be shown.
You can let Amazon pick or you can.
If you have any products of your own inAmazon, then you want to pick the items.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Flickr Photos
Next you can add some photo’s fromFlickr.com
Flickr.com is a web 2.0 website that youneed to sign up for in order to show anyphotos.
Now you do not need to use this, but itdoes help.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Flickr
Maybe you do not want pictures ofyourself up on Flickr.
What about screen shots?
What about cars
What about computers
What about cellphones?
Any picture can be used, but try to makeit something you can tie to your articles
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
YouTube video
In this section, you can add a YouTubevideo that is about the subject your aretalking about.
I STRONGLY suggest that you make thevideo!
Now, don’t get nervous, it does not haveto be a video of you, it can be aCamtasia presentation of something
Or it can be a general picture and anaudio recording of you talking.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
YouTube
Make as many of these as you can, theyare a great way to get rankings and theyreally help out with the Squidoo lens
People really like the videos in lens
And…..
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Joe’s Secret Tip
Don’t want to make a video?
Don’t want to hire my team to make it?
BUY ONE!
Yes, go to www.youtube.com
Find the HOTTEST videos on YouTubeand check the account.
Odds are its someone you can approachand offer say $100 for the video!
INSTANT traffic!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Reader Feedback
Yes!
Set this module up for anyone to leavecomments.
Best of all is for you to create an aliasaccount and put a comment about yourlens.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Del.icio.us Bookmarks
Yes!
You will need to sign up at:www.delicious.com and setup anaccount.
Here you will add a list of bookmarks tosites that you have and also to othersites about your topic.
If you don’t want to use any others, thenuse links to US Government sites.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Del.icio.us Bookmarks
Don’t just use your main page as abookmark.
Use each of your internal pages as abookmark as well.
Make sure each page is SEO ready aswell.
That means, description, keywords andtitle with anchor text.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Plexo Amazon Voting
I wouldn’t worry to much about thatmodule.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Blog posts from Google
Yes
Here you can add a search throughGoogle blogs about search terms thatare related to your lens.
Very easy and very effective.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Bio?
Did you fill out your Bio?
You should do this, it will help in makingthis a more personable experience foreveryone and get your lens rankedhigher.
Remember Facebook Profiles?? Makesure to use KEYWORDS in your Bio!
What about your Facebook badge??
Also, don’t forget the photo!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Tags
Okay, like I said before, Squidoo allowsup to 40 tags
USE ALL OF THEM!!!
Just go to the section on the right handside that says Tags
Next click the down arrow
Now, click on the Add More Tags, andkeep adding until you reach the 40 taglimit.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
What now?
Now it is time to hit the Publish button!
Once you do this, your lens is ready togo.
Scroll to the bottom and you will seewhere you can send it out on Twitter
And you can also send on Facebook,just click on the link!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Updates
To have a successful lens, you need toupdate the lens.
Or as they say “give it some love”
A good schedule is at least once aweek.
Just add a new text module
A new picture
A new video, anything.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
RSS
RSS stands for Real Simple Syndication
It is a way to send out your webpage asa “news” item.
Your Squidoo lens has a built in RSSbox.
Make sure that everytime you updatethe lens, you send out an RSS blast.
I use RSSBot for all of them
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
PING
Once you have done the RSS update,you need to PING the RSS feed.
If you use RSSbot, like I do, it has thatoption built in.
This is how you get the word out onGoogle about your page.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
If you do not have a way to collectemails for a mailing list, you are missingout BIG TIME!!
Go here: http://www.aweber.com
They have a $1 trial for a month.
Very easy to use, I use it!
Not sure you need a mailing list? Emailor call me, I can tell you why you MUSThave one.
Mailing list?
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
To wrap up
At this point you should be ready foryour first lens.
Just jump in with both feet
I know there is a lot to setup at first, withthe other sites, but once that’s done it isreal fast.
So, go out there and setup your firstlens.
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Lens ideas
How to hire a PI
What to do if you suspect cheating
How to use a GPS tracker
Websites about divorce
Security and yourself
Home Security
Personal Protection
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
As many of you might know, I sell anumber of ebooks on different subjects.
These are sold so that you can copyrightthem with your title and your name onthem.
These are PERFECT for a SquidooLens
Or a great give-away to anyone visitingyour Lens
Ebooks for Sale
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Each Ebook is $25 and includes:
Word version of Ebook
PDF version of Ebook
Customized Title
Customized Author
Customized Copyright
List of Keywords for each book
Ebooks for Sale
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Here are the Ebooks I have:
Cheaters
Child Online Safety
Criminal Records
Divorce
Home Security
Home Security Devices
Internet Security
Each one contains a FREE copy of PDF Maker!
Ebooks for Sale
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Start writing your lens NOW!!!!
Don’t wait!
NEVER, EVER say “Its not perfect yet”
IT NEVER WILL BE!!!
Just write, write, write
The more you practice, the better youwill get at this, TRUST me, that’s what Ido!!
Wrap up
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
A great collection of ebooks on usingSquidoo to make money, building anemail list and more.
You can buy these ebooks at:
http://www.pimall.com/squidoo/
Go and get your copy now.
Squidoo Profits
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Turbo Charge your FacebookProfile!
Don’t forget to sign up!
Another FREE class!
Learn the secrets to really take yourFacebook Profile to the next level!
These are BLACK HAT techniques that Iam going to teach for FREE!
Check out:
http://www.piclassroom.com/turbo.html
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor
Consulting with Joe
A lot of people have been asking aboutthis.
I have opened up time in my calendarfor now to allow one-to-one or one toyour team consulting.
Email me or call me for times and whatto consult on.
My rates to PI’s only is $100 per hour.
Contact information
Email:
Phone: 404-202-1799 (9am to 10pmplease)
Thank you!
11/19/2009Copyright 2009, 2010 PI Mall LLC and Joseph
Seanor