Welcome To…
Spring 2014
Connie Ragen Green
Special Guest Presenters:
Sue Guiher
Debbie O'Grady Geoff Hoff Adrienne Dupree
Ed Manske Kimberly Schramm
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Welcome to your event…
In April of 2008 I attended my first live marketing event. It was two
thousand miles from home and I knew no one there. With more than a
thousand people in attendance it was all I could do to muster the courage to
speak to new people each day. I did, and by the end of the three day event
my life was transformed forever.
It was 2010 when I co-hosted my first live event with Dr. Jeanette Cates.
We called it the Online Revenue Workshop and went on to do it in various
versions four more times over the next three years.
Last fall, in October of 2013 I decided to begin my own semi-annual
workshops, and the Weekend Marketer Live, based on my bestselling book
of the same title, was born. After three days of learning and collaborating
with an incredible group of people I made the decision to turn this into a
semi-annual event. You are now attending the Spring 2014 Weekend
Marketer Live Workshop, and it is my sincere desire for you to receive more
value than you ever could have imagined. I appreciate your decision to be
here for this learning and collaborating experience.
This weekend gives you the unique opportunity to spend quality time in an
intimate setting with like-minded people who are here to learn, grow, and
share their thoughts, ideas, and experiences with the group. I would
encourage you to get to know them and see just how much you have in
common.
To Your Massive Success,
Connie
Connie Ragen Green
'Do for a year what others won't,
live the rest of your life the way others can't.'
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Your Workbook
This Workbook may appear to be filled with mostly blank pages at first
glance. However, it is actually a valuable document that you will use over
the course of the next three days to create something called your 'lifestyle
design', and throughout the next year as you build a business that allows
you the freedom to live this lifestyle.
I will ask that you play full out during our time together and you just might
find that something inside of you shifts. Do not attempt to write everything
down; instead, make some notes, talk to yourself, and then be willing to
share your thoughts with the group.
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Weekend Marketer Live Schedule
Friday – Registration begins at 8:00 in front of our meeting room.
Topics for today include:
Welcome to Weekend Marketer Live!
Positioning Yourself As An Expert (Connie)
Sales Tips for Entrepreneurs with Edward Manske
Creating Your Information Product (Connie)
Google Analytics for Beginners with Adrienne Dupree
Follow up assignment
Saturday – We'll begin again at 8:30. Topics include:
WordPress as a Content Management System with Geoff Hoff
Branding Based on Core Values with Sue Guiher
Content Creation Strategy (Connie)
Authority Workshop with Kimberly Schramm
Follow up assignment
Sunday – Today we'll begin at 9:00. Topics today include:
Multiple Streams of Income (Connie)
Accountability with Debbie O'Grady
Gaining Expert Status
Hosting Your Own Events (Connie)
Project Based Learning
Follow up assignment
Monday
If you will still be here, meet us at Marilyn's Café between 7:00 and
10:00 for breakfast and final thoughts.
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Your Presenters…
Connie Ragen Green
Connie Ragen Green is an online marketing trainer and strategist who has
been working exclusively on the Internet since 2006. A former classroom
teacher and real estate broker/residential appraiser, Connie left it all behind
to come online and serve others.
After struggling during her first year online, she finally put the pieces
together to build a lucrative business. She now devotes her time to helping
new online entrepreneurs get moving in the right direction.
She is a bestselling author of nine books (two were co-written with Geoff
Hoff), an international speaker, and has created more than thirty products
and courses. With students on six continents Connie is living the life she
always dreamed of by helping others to achieve their goals and dreams.
Connie splits her time between homes in Santa Barbara, California and
Santa Clarita, California, while also travelling the world for business and
pleasure.
Sue Guiher
With more than twenty years in marketing and sales, Sue Guiher has helped
individuals and organizations create programs that work. She is also an
instructor at the prestigious Wharton School of Business at the University of
Pennsylvania, teaching courses in management and persuasion. Being able
to communicate more effectively is the key to success in any area of your
life.
Sue will be working with our group in the area of branding yourself as an
entrepreneur and determining your Core Values in relation to your business
goals. This is sure to change the way you approach your life and your
business forever.
Adrienne Dupree
Even though Adrienne Dupree has worked in corporate America for many
years, she has an entrepreneurial spirit. She participated in many network
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marketing companies, owned a Wedding Services business and was a part
time Mortgage Broker for 5 years.
Adrienne believes that at some point, you may no longer be passionate
about your career. You get tired of the politics, you may feel unappreciated,
you may have sacrificed your health or important relationships or you feel
like no matter how hard you work you will not get ahead. A lot of this
describes how she felt; however, when she discovered internet marketing,
she was excited. She had found a way to feed her passion, utilize her
technical skills and start on her way to building a new future.
I asked myself, “Well, Adrienne Dupree, what are you going to do?” and
started The Online Newbie to give hope to people in her situation. The
Online Newbie was created to teach people in corporate America who want
to get out of the rat race how to start a profitable online internet marketing
business that can potentially replace their income, allow them to control
their own destiny, and stop trading hours for dollars.
Geoff Hoff
Geoff Hoff is a writer, publisher and public speaker and has been studying
the process of creativity for most of his life. Out of necessity in the past
several years, he has been delving into the tech of being online, in order to
build his websites and develop his courses.
Well, guess what? Bringing his native creativity to the technology has its
advantages! People started coming to him for his tech advice, help and
training. Geoff's been called “the Winnie the Pooh of online tech”, which he
kind of likes. He thinks it’s because he speaks “human” rather than “nerd”
and really remembers the days when none of it made sense to him, either,
so he is very gentle as he guides and explains.
Debbie O'Grady
Debbie O'Grady is a Mentor and Mastermind/Accountability Coach
for business owners that are serious about having and growing a successful
business. She applies her expertise as a Certified ‘Book Yourself Solid’
Coach, mentor, trainer and facilitator to help you learn and then apply the
strategies and actions needed to market and grow your business.
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She created the Revenue Recharge Program that includes Live and Virtual
training and coaching sessions, DIY products, and a Business
Mastermind/Accountability Group where you can meet and work with like-
minded successful business owners.
Kimberly Schramm
Kimberly Schramm holds an MBA from the University of North Carolina, but
she really learned everything she knows about engaging an audience from
the time she spent as the Story Lady at her local library.
Always seeking the best and most effective ways to get her clients in the
spotlight, she recently completed an SEO and Social Media Certification
through JM Internet Group. Her clients look to her for out of the box thinking
that helps them stay top of mind with their customers.
An accomplished writer, speaker and trainer, she is a member of the Public
Relations Society of America (PRSA) and the American Marketing
Association. In addition, she is active member of Connected Women of
Influence, the National Association of Women Business Owners and
Toastmasters International. A Competent Toastmaster since 1993, she is
currently working toward her Accredited Speaker Credential.
Ed Manske
Ed has been selling and training sales champions for over 30 years. A
student of Zig Ziglar, Joe Girard, Brian Tracy, Tom Hopkins and Bert Kuptz,
Ed is originally from the Milwaukee/Chicago area. He's been under-promising
and over-delivering in the real estate, banking, financial, insurance, auto
sales, manufacturing, restaurant, direct selling, trade show and internet
marketing industries longer than he likes to admit.
In 2000 he and his lovely bride, Michelle, moved to Las Vegas and he was
finally able to stop shoveling Midwestern snow. Currently, he spends his time
helping students apply classic sales and marketing methods to their internet
marketing businesses. His "Island of Entrepreneurship" sales philosophy
trains aspiring online marketers to maximize their sales results by
conquering any sales reluctance and demolishing any fear of selling.
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Day One
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Positioning Yourself as an Expert
Experts…
Have a plan
Are focused
Take responsibility
Make decisions quickly
Take massive action
Have team members
Cultivate relationships
Have a strong mindset around abundance
Understand the progression of strangers, visitors,
readers, prospects, customers, clients when it comes
to business
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Sales Tips for Entrepreneurs
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Creating Your Information Product
Case Studies –
20 Top WordPress Plugins for Business
List Marketing with Autoresponders
Idea
Domain
Outline
Writing/Videos
Sales Copy
Membership Site
Soft Launch
Feedback
Marketing – Blog Posts, Articles, YouTube, Podcasts, Social Media,
Press Releases, File Sharing sites
Affiliates
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Google Analytics for Beginners
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Day Two
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WordPress as a Content Management System
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Branding Your Business
Your Core Values
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Content Marketing Strategy
Long Form Content Marketing
o Blog Posts
o Guest Posts
o Articles
o eBooks
o Short Reports
o Press Releases
o White Papers (Position Papers)
o Podcasts
o Videos
o Teleseminars
o Webinars
o Presentations
Short Form Content Marketing
o Tweets
o Facebook updates
o LinkedIn updates
Conversational Content Marketing
o Blog comments
o Forum comments
o Video comments
o Social media updates
Expert Status Content Marketing
o Reports on Kindle
o Books on Kindle
o Paperbacks
Repurpose Everything! Think Multimedia!
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Authority Workshop
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Day Three
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Multiple Streams Of Income
Services
Affiliate Marketing
Local Business Marketing
Information Product Creation
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Membership Sites
Niche Sites
Authorship/Speaking/Consulting
Coaching/Mentoring
Amazon/Physical Products
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Accountability
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Gaining Expert Status
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Hosting Your Own Events
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Next Steps/Ideas to Implement Immediately
People to Follow Up With Immediately
RESOURCES
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Connie Ragen Green's
Weekend Marketer Live
Connie Ragen Green International LLC P.O. Box 800268
Santa Clarita, CA 91380-0268
© 2014 Copyright Connie Ragen Green
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