OverviewSpread The Warmth is the Age UK flagship winter campaign aimed at keeping older people warm and well.
What did we do with the software?
• As part of the ‘Warm Homes’ strand of STW we set up an ‘email your MP’ action using Engaging Networks.
• We reached around 300,000 and gained 350 signups.
What did you do in a wider context?
OnlineSpread The Warmth Hub
• Text goes here
OfflineSocial Events (Vitality Ball)
ResultsFacebook Nov-Dec
• 3,700 New Page Likes• Growth rate increase of
200%• Reached 740,000 People
Twitter Nov-Dec
• 7,600 New Followers• Growth rate increase of
110%• Reached 1.2 Million
People
What Went Well• Our ability to alter content
for our different social channels based on our audiences.
• All of our social channels cater to different audiences so it was important to get the tone voice channel appropriate.