Markus Zirn VP Product Management
Delivering Operational Intelligence
Copyright © 2014 Splunk Inc.
COMPANIES WHO COMPETE WITH DATA WILL WIN
Mar 01 19:18:50:000 aaa2 radiusd[12548]:[ID 959576 local1.info] INFO RADOP(13) acct start for [email protected] 10.164.232.181 from 12.130.60.5 recorded OK.!2013-03-01 19:18:50:150 10.2.1.34 GET /sync/addtolibrary/01011207201000005652000000000053 - 80 - 10.164.232.181 "Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3" 503 0 0 825 1680!Mar 01 19:18:50:163 aaa2 radiusd[12548]:[ID 959576 local1.info] INFO RADOP(13) acct stop for [email protected] 10.164.232.181 from 12.130.60.5 recorded OK.!
MACHINE DATA HAS VALUE
IP Address
Phone Number
Track ID
Error Code
YOU COULD MAKE MACHINE DATA ACCESSIBLE, USABLE AND VALUABLE FOR EVERYONE
WHAT IF…
THE POWER OF
COLLECT DATA FROM ANYWHERE
SEARCH AND ANALYZE
EVERYTHING
GAIN REAL-TIME OPERATIONAL INTELLIGENCE
DEMO #1 Operational Intelligence
Store Data
Structure Data
Search, Explore
Analyze, Mine
Report, Visualize
Store Data
Structure Data
Search, Explore
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Report, Visualize
Business Intelligence
Store Data
Structure Data
Search, Explore
Analyze, Mine
Report, Visualize
ANALYTICS STORE
DATA MODEL
PIVOT
Feed Data
Store Data
Structure Data
Search, Explore
Analyze, Mine
Report, Visualize
Alert & Ac?on
ANALYTICS STORE
DATA MODEL
PIVOT
Oprational Intelligence
Feed Data
Store Data
Structure Data
Search, Explore
Analyze, Mine
Report, Visualize
Alert & Ac?on
ANALYTICS STORE
DATA MODEL
PIVOT
Oprational Intelligence
HA / DR Admin Data Security Apps API Scale
DE FACTO FABRIC FOR UNSTRUCTURED DATA
SEARCH WILL BE THE DE FACTO DATA QUERY LANGUAGE
Todd Papaioannou Jan 27, 2014, 11:59 PM! Image?!
SCHEMA AT READ NOT AT WRITE TIME
Todd Papaioannou Jan 27, 2014, 11:59 PM! Image? Or fancy fonts!
Educa?on
Healthcare
Technology
Energy and U?li?es
Manufacturing
Telecommunica?ons
Cloud and Online Services
Government
Retail
Financial Services and Insurance
Media
Travel and Leisure
Proven at 7,400+ Customers in 90+ Countries Over 2/3 the Fortune 100
Why Apollo Group Uses Splunk
Developers finding root cause
5-‐10x faster!
Product Lifecycle
Monitoring
Fraud preven?on
Ac?vity tracking
Produc@on Applica@on Analy@cs
Reduced down?me
Capacity planning
Mobile Applica@on Monitoring
Reduced costs!
Cloud Monitoring
Saves security team 20 hours every day
Security & Digital
intelligence
IT Opera@ons
Security, Compliance &
Fraud
App Dev & App
Management
Developer PlaHorm (REST API, SDKs)
Business Analy@cs
Industrial Data and Internet of
Things
Delivers Value Across IT and the Business
Copyright © 2014 Splunk Inc.
Platform for Application Delivery & IT Operations
PROACTIVE MONITORING &
REAL TIME ALERTING
DELIVER BETTER QUALITY CODE
FASTER
MOBILE APP TROUBLESHOOTING
ROOT CAUSE & ISSUE
RESOLUTION
CLOUD APP & INFRASTRUCTURE MONITORING
USER AND USAGE ANALYTICS
Better Code, Faster Development & Migration to Cloud
Reduced error rates by 2 orders of magnitude in a couple of weeks
Rapidly found and fixed one line of code responsible for 30,000+ errors
Real-time dashboards on error rates & production impact
In-depth visibility as they strategically migrate apps to AWS Cloud
Copyright © 2014 Splunk Inc.
Faster Troubleshooting – Reduced Severity 1 & 2 by 43%
Real-time Visibility Across 1,200+ Applications
CIO Dashboards on KPIs and Trends by Store
Health Status of Entire Application Infrastructure
Why Home Depot Uses Splunk for App and IT Management
Copyright © 2014 Splunk Inc.
Apps for Application Management & IT Ops
Splunk Apps for VMware and
Exchange
300+ IT ops and App Management Apps
*nix
Cloud Service for Mobile Developers
IT Opera@ons
Security, Compliance &
Fraud
App Dev & App
Management
Developer PlaHorm (REST API, SDKs)
Business Analy@cs
Industrial Data and Internet of
Things
Delivers Value Across IT and the Business
Copyright © 2014 Splunk Inc.
Single Platform for Security Intelligence
SECURITY & COMPLIANCE REPORTING
REAL-‐TIME MONITORING OF KNOWN THREATS
DETECT UNKNOWN THREATS
INCIDENT INVESTIGATIONS & FORENSICS
FRAUD DETECTION
INSIDER THREAT
Splunk Complements, Replaces, and Goes Beyond Existing SIEMs
Prevent security breaches and protect patient privacy
Operational analytics for connected medical devices
Comply with HIPAA regulatory requirements
How HCA Uses Splunk for Security and Medical Informatics
Copyright © 2014 Splunk Inc.
Apps for Security Splunk App for
Enterprise Security 130+
Security Apps
DEMO #2 Splunk for Security / ES 3.1
2014 Gartner SIEM Magic Quadrant
27
IT Opera@ons
Security, Compliance &
Fraud
App Dev & App
Management
Developer PlaHorm (REST API, SDKs)
Business Analy@cs
Industrial Data and Internet of
Things
Delivers Value Across IT and the Business
Copyright © 2014 Splunk Inc.
Extending Splunk for Business Analytics
CUSTOMER EXPERIENCE
PRODUCT ANALYTICS
BUSINESS PROCESS ANALYTICS
DIGITAL MARKETING
Splunk Complements Exis?ng BI Solu?ons
Why Domino’s uses Splunk for Application Management and Business Analytics
Copyright © 2014 Splunk Inc.
30
Understand device and app usage trends for
orders
Real-‐?me revenue
insights from store data
Visibility into online &
mobile coupon redemp?on
Refine campaigns for higher conversion
Apps & Capabilities for Business Analytics
• DB Connect • Stream
• ODBC Driver • Data Models
• Pivot
Apps, Features & Partners
BREAKTHROUGH IN BIG DATA: HUNK
9 YEARS OF SPLUNK ENTERPRISE SOFTWARE R&D
ON TOP OF HADOOP
IT Opera@ons
Security, Compliance &
Fraud
App Dev & App
Management
Developer PlaHorm (REST API, SDKs)
Business Analy@cs
Industrial Data and Internet of
Things
Delivers Value Across IT and the Business
Copyright © 2014 Splunk Inc.
Splunk for Industrial Data & Internet of Things
REMOTE TROUBLESHOOTING & PREVENTIVE MAINTENANCE
SECURITY & COMPLIANCE
DEVICE USAGE &
CUSTOMER ANALYTICS
OPERATIONAL
EFFICIENCY
Building Smarter Transportation
Improving Safety
Reducing Fuel Costs
Improving On-Time Operations
Over $1 Billion in Poten@al Savings
Copyright © 2014 Splunk Inc.
Apps & Capabilities for Industrial Data & Internet of Things
• DBConnect • REST API & SNMP Modular Inputs
• Universal Forwarder for Raspberry Pi
Apps, Features & Partners
REST
VMware
PlaHorm for Machine Data
Making Splunk Adoption Easier
Exchange PCI Security
Forwarders DB Connect Mobile Syslog / TCP / Other
Sensors/Control Systems
500+ Ecosystem Apps
Across Data Sources, Use Cases & Consumption Models
Copyright © 2014 Splunk Inc.
Stream
Free Online Sandbox
Easy to Get Started
Copyright © 2014 Splunk Inc.
Free Download
Free Amazon Machine
Images (AMI)
Thriving Community
6 SDKs with documenta?on and
examples
40,000+ ques?ons
and answers
500+ apps Local User Groups and
SplunkLive! events
5th Annual Splunk WWUC • October 4-6, 2014 • MGM Grand, Las Vegas • 3 days of Splunk University - Get
Certified! • 3 days of Technical Content • 140+ sessions • 50+ Customer Speakers • 30+ Technology Partners • 30+ Apps in Apps Showcase • Ask the Experts, Business Value ROI
Booth, and more
conf.splunk.com
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