Download pptx - Spiders & Butterflies - 2 Social Media Strategies

Social MediaSpiders & Butterflies

2 different strategies to use social media

Marieke Hensel @hensel

iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010

Butterflies & Spiders


Consumers are advertisers, advertisers are consumers, both are content producers


Butterfly Strategy


A butterfly listens & joins conversations anywhere on the web and tends to build short meaningful

relationships.


Great listeners!


Conversations


Multiple social media.


It’s about personality


Return On Investment?


Spider strategy


A spider builds one strong presence and focuses on attracting customers to

that hub.


Slow starters


Attract people


Risky


“Are they really listening to me?”


Shift in communication


Facebook Advertising is old model in a new world



Evolution of Attracting Fans1. (FaceBook) Advertising2. Promote your social media offline3. Join conversation, people get to know you4. Share and produce content that people like to share themselves (viral)5. People create their own content about your brand; people feel they are your brand


Join the conversation+

Build a hub


Combine: SpitterflyReturn on Investment


1. Listen



How is your audience discussing your brand?


Join the conversation


2. Strategy


What are your goals?How to achieve your goals?


3. Build your hub



4. Get results


Online Lead Tracking System



5. Spread your wings,keep listening!


1. Listen 2. Strategy3. Build your hub4. Get results5. Listen


Q&AMarieke Hensel

+1-877-747-3263http://twitter.com/hensel

http://facebook.com/brandingpersonality


http://twitter.com/hensel

http://facebook.com/brandingpersonality