SpellWriteTerri SauderAndrea MalatestaMelissa GoffBill PecikaKira PaukovitsIntroduction to Business
Company Overview
•Name▫SpellWrite LLC
Mission Statement
•To help individuals maintain their credibility and alleviate stress while writing
Vision Statement
•In ten years we hope to export our product and develop a chip to enable the consumer to change to the desired language of the dictionary within the highlighter
Company Overview
•Location▫Office: Philadelphia, PA
Good Location Help economy Port city
▫Factory: Langhorne, PA
Company Overview
•Type of Business▫Limited Liability Corporation
•Company Objectives▫To provide customer satisfaction▫To expand from just selling/producing in
Pennsylvania▫To provide a quality product
Product Plan• Features
▫Clear ink▫Touch screen▫Small size
• Customers and Target Market▫Ages 9+▫Educators and students▫Office personnel
• Protection▫Copyright▫Patent Pending
Marketing Plan• Price
▫ $34.99• Promotion
▫ Infomercials, commercials, radio, internet advertisements
• Place▫ Online stores▫ Superstores▫ Office supply store
• Target Market▫ Intermediate and High School students▫ Educators▫ Office Personnel
Marketing Plan
•Attracting Customers▫Unique product▫Easy to use▫Technologically advanced
Management Plan
•Functional Departmentalization▫Marketing▫Operations▫Financial▫Research and Development▫Human Resources
Management Plan
•Span of Control▫Narrow
•Centralization of Decision Making▫Upper level managers
•Growth▫Increase employees▫Decentralization
Managerial HierarchyPresident
Terri Sauder
Vice President of FinanceMeliss Goff
Vice President of Operations
Andrea Malatesta
Vice President of MarketingBill Pecika
Vice President of Creative
DevelopmentKira Paukovits
Vice President of Human Resources
Human Resources
•Employee selection process▫Reviewing resume▫Calling references▫Interviewing
•Recruiting ▫Job Fairs▫Newspaper Ads▫Flyers▫Internet posting sites
Human Resources
•Training▫Responsibility of Department Manager▫Mentoring
•Compensation▫Salary based▫20 paid vacation/sick days▫Benefits
Holiday bonuses Health care Retirement plans
Human Resources
•Motivation▫Goal setting▫Positive reinforcement▫Rewards and incentives
Decided by peers and managers Longer lunch breaks Coupons for free dinner VIP parking spaces
Operating Plan
•Lease warehouse•Raw materials
▫Plastics▫Metals▫Nanomachines
•Quality control▫Testing 5 out of every 100 made
•Maintain perpetual inventory
Financial Plan
•Items needed▫Technology▫Machines to produce product▫Office space▫Office supplies▫Loans
•Financing costs▫Long term loans
Allows pay back of debt over time•Projecting a very high revenue
Office Technology
•Networked computers▫Internet▫Intranet
•Software▫Windows Vista▫Microsoft Office▫QuickBooks
•Database▫Collects data on daily operations
Ethics and Social Responsibility• SpellWrite’s Accountability to
Employees▫ Under Equal Pay Law of the
Department of Labor and Industry of the Commonwealth of Pennsylvania, Act 1959, P.L. 1913, No.694, Section 3, Wage Rates Hours of labor correctly correspond with
salary/pay that such employee earns Hours of labor do not extend past maximum
amount for part-time/full time employment without overtime pay
• SpellWrite is an equal opportunity employer and will not discriminate based upon gender, ethnicity, orientation, and/or age.
Ethics and Social Responsibility• SpellWrite’s Responsibility to
Customers▫SpellWrite guarantees excellent
service to all consumers▫All products are insured to be
100% excellently functional ▫Limited time warranty for one year
Covering malfunction, decoding, and ink
Excluding water damage, and dropping• Refund within 90 day purchase
period
Ethics and Social Responsibility• SpellWrite’s Accountability to
Investors and Society▫ SpellWrite insures that all products
made by the company will not affect the environment if disposed of properly
▫ Creating and solidifying alignments between our strategic partners
▫ Better understand our customers, enhance our organizational effectiveness, capitalize on the talents of our workforce and represent the communities in which we do business.
Competitive Advantage
•By creating an original product •More convenient in a technology savvy
world •Time efficient •Expanding product line •Expanding global intention
Assessing Economic Conditions
•Philadelphia▫Changing economic landscape
•United States▫Inflation and unemployment on the rise▫Affects of inflation
Consumer gains/loses power
Assessing Global Conditions
•Importing/Exporting•Growth•Value of the Dollar
▫Depreciating: 6.5%•Internet
▫Remain connected
Future Vision• Create website• Expand to grammar usage • Expand to accommodate other languages and cultures
through having an additional chip that helps spell in other languages
• Change look and outer appearance to an variety of colors
• Special customization • Expand selling to other countries: England, China,
Canada, Germany, Australia, Japan, Russia, and Egypt
References• Gitman, C. & McDaniel, C. (2008). Future of
business: The essentials – Title created for Bloomsburg University, 90.101 Intro to Business. Ed. Mason, OH: Thomson.
• Makinen, G. E. (August 22, 2008). Current Economic Conditions and Selected Forecast. November 13, 2008, http://www.usembassy.it/pdf/other/RL30329.pdf
• (2008). Philadelphia Economy. November 13, 2008, http://www.city-data.com/world-cities/Philadelphia-Economy.html