Web & Computer Technology News from EZSolution - May 2012

Tom Malesic

President

Be the first to e-mail Stacey Snovel

(stacey@ezsolution.com) with the

correct answer to

win a $20 gift card

to Isaac’s or

Amazon.

I just got back a few weeks ago

from the marketing and leadership

conference where I won the Mer-

cedes last year.

Although I did not enter to win a car

this year, I did gain some very valu-

able knowledge and inspiration that

will help me grow my business, as

well as some great ideas to help you

in your business.

As a business owner, it is no easy task to constantly educate yourself

and your team. Most of us find it very challenging to leave the office

for a week to go on vacation, yet alone leave the office to go to a

conference.

Even though I will be overwhelmed with the daily to do’s when I get

back from these quarterly conferences, it is an amazing investment

in my business. The chance to talk about sales, marketing, operations

and leadership with my industry peers always gives me new ideas on

how to better serve you. For me, the key to these events is all about

learning and continuously improving my leadership skills so that my

team can deliver the best possible customer experience to you.

The BOOT Camp was packed full of amazing speakers and leaders.

The celebrity speaker was Lou Ferrigno (yes, the Incredible Hulk).

Other speakers included:

Tom Hopkins Nido Qubein

Patrick Houlahan Perry Marshall

Joe Polish Robin Robins

This month’s newsletter will feature some of the highlights from the

conference and give you some resources to grow your business.

Tom Wins another Mercedes!

(Just kidding)

In this issue: TMT Boot Camp Cover

Tom Hopkins Pg. 2

Patrick Houlahan Pg. 4

Nido Quebein Pg. 5

iPad Winner Pg. 6

Winner of April’s Quiz:

Sharon Heidlebaugh, won a

$20.00 gift card to Isaac’s.

Last month’s question:

April Fool’s Day is also known

as?

Answer: B) All Fool’s Day

This month’s question:

The current Mother’s Day in

the United States was created

by:

A) Hallmark Cards

B) Tom Malesic

C) Anna Jarvis

D) John Wanamaker

SPECIAL EDITION

Robin and Tom on stage in Nashville.

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Product Knowledge

Most sales people are pretty good at basic prod-

uct knowledge. They understand the features.

But they often struggle to explain the benefits or

value. How will it help the customer?

People Skills

Selling almost always boils down to the personal

relationship that you have with your customer.

As technology makes our world smaller, it is be-

coming truer that you buy from people you

“know”, “like”, and “trust”. How do you help

your client understand that you are the trusted

expert?

Sales Skills

I enjoyed this part of his presentation the best.

When I read books about selling, the sales strate-

gies always sound so canned and awkward. Then

you have to figure out a way to modify the words

so that it sounds natural. Tom had a great way

about his delivery of these strategies.

See Tom Hopkins Live

Tom Hopkins has a live seminar in

Harrisburg on May 18th.

For more information, go to:

www.winningminds.com

Watch Videos

Tom has some great videos that you

can watch at www.tomhopkins.com

Tom’s Video Interview

You can also watch my video

interview with Tom at:

www.ezsolution.com/video-interview

“Selling the Invisible”

If you are at all involved in selling, then the name

Tom Hopkins is well known to you. He has trained

over 4,000,000 people in selling since 1976. The

last year he sold real estate, he was closing a house

a day. Can you imagine!

I love selling. I find it very rewarding to help peo-

ple solve their problems. So, when I heard I would

have the opportunity to hear Tom Hopkins speak, I

was really happy.

When I heard that I would get to have lunch with

Tom Hopkins, I was beyond excited. I had been

reading his books since the late 80’s. It was an hon-

or to spend time with him.

Tom Hopkins talked about some great sales funda-

mentals: product knowledge, people skills, and

sales skills.

Robin Robins and the Genius League with Tom Hopkins.

Rich Crockett, Jennifer Holmes, Sitima Fowler, John Motazedi,

Stephen Swavley, Tom Hopkins, Tim Shea, Tom Malesic,

Robin Robins and Jeff Johnson.

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“Flawless Execution - When Failure Is Not An Option!”

Here is how he described an example debrief:

“After the mission we come inside, do our

maintenance paperwork, we talk to the control-

lers, then we go upstairs. We walk into a room

and in my particular squadron we pull our

name tags off. We have what we call a name

less, rank less debrief.

Why do we do that? We do that without fear of

reprimand, without career implications, without

intimidation. We can all learn from the mistakes

we made on that particular flight and walk out

the door a much better team. The key is con-

stant improvement every time we execute. Even

the Thunderbirds who may execute the same

flying demonstration 275 times a year, will de-

brief and improve on the 275th time.”

The debrief is something I am going to imple-

ment at EZSolution as another tool to give you

the best possible service the first time, every

time.

Watch this video - www.ezsolution.com/flawless

When you are in a Marine Corp F/A-18 Hornet

going faster than your mother ever thought safe,

there is no room for error.

With up to 8 G’s of gravitational pull pressing you

into your seat, it is hard to constantly move and keep

your eye out for bogies.

When I saw that a “Top Gun” fighter pilot was on

the list of speakers, I have to admit I was not sure

what to expect. I wasn’t sure what I would learn

from the military. Patrick Houlahan’s speech had

a profound impact on how I look at improving

EZSolution.

The most impactful topic he talked about was de-

briefing. How many times have you heard someone

on your team admit that he or she made a mistake?

Let’s face facts – most people don’t like to admit

mistakes. The problem is not that people don’t admit

mistakes…it’s that we never have a chance to learn

from experience. Performance stays flat and we

never have a chance to address the root causes of the

mistakes.

Patrick showed us a debriefing model that helps

teams to glean lessons learned and accelerate the

experience of the whole team.

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Would You Like to Submit an Article for The EZSolution? Do you have a funny story or resource you want to share with other subscribers? Send it to me! We are always

looking for new and useful content to add to our newsletter, including partners who want to submit articles.

Submit to rich@ezsolution.com.

Photos from Boot Camp 2012

Starting at the top left moving right:

Tom and Rich and the Robin Robins

Team; Tom, John Motazedi (winner of

the Audi this year) and Robin; Tom

making a presentation; Tom and Lou

Ferrigno; and the Super Marketing

League. Can you find Tom and Rich?

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I first met Nido Qubein last

April when he spoke at this same

conference.

Then last December, I was with

a small group of 25 business

owners that visited him on the

Campus of Highpoint University

in Highpoint, NC, where he is

the President.

It was on this visit that I

became totally convinced

about the power of WOW.

When I came back, I immedi-

ately set up a new company

position -- the Vice President

of WOW.

For me, WOW means that

you do everything you can to

give your customer a WOW

experience.

It has to do with not only

customer service, but it includes

every visual and non-visual

detail down to having clean

windows and how you answer

the phone.

It also has to do with getting rid

of the “unWOW’s” and irritants

that clients may face in doing

business with you. So far we

have had 15 employees serve as

the VP of WOW.

Their job is to look for things

that we could do better, things

we could improve physically and

procedurally.

We have been working through

the list and making many

improvements and changes.

At this conference, Nido talked

about why people would do

business with you.

In his presentation he asked 3

questions:

1. Why should I do business

with you?

2. How easily can someone imi-

tate what you do?

3. If I were in the marketplace

to buy what you sell, would I

buy it from you?

These were really thought-

provoking questions and I

wanted to share them with

you.

You can watch an 8 minute

video about him at

www.robinsbigseminar.com (Scroll to the bottom of the page).

I am thankful I have been

able to meet and learn from out-

standing leaders such as Nido

Qubein.

Do you have people in your life

who can stretch you to achieve?

Decks Plus Westborough, MA www.decksplus.com

Stambaugh Law Offices Lancaster, PA www.stambaughesq.com

Ross Insurance Lancaster, PA www.rossinsuranceagency.com

Wearhouse Consignment Mt. Joy, PA www.wearhouseonmain.com

Specialized Services Group Mt. Joy, PA www.freshenup-cleaning.com

Just Press Play Lancaster, PA www.justpressplayonline.com

Holzsager Technology Services Fairlawn, NJ www.tech4now.com

O'Donnell & Phillips, Dentistry Lancaster, PA www.odonnellandphillips.com

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“If I Wanted to Buy What You Sell, Would I Buy It From You?”

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Published by EZSolution Corp. 111 Centerville Road, Lancaster PA 17603 (717) 291 - 4689 (717) 291 - 9434 (fax) www.ezsolution.com

We will pay you $25 for anyone

that you refer to us that we get an

appointment with. When your referral becomes a cli-

ent (and spends $1000 or more)

then we will pay you $50 more.

And, we will give your referral

$100 off their purchase.

Referral Program

Joe Polish

OUR TECH SERVICE GUARANTEE

100% Money Back Guarantee We will do whatever it takes to make you “Raving Fans” of our service.

111 Centerville Road

Lancaster, PA 17603

Phone: (717) 291-4689

Fax: (717) 291-9434

Web: www.ezsolution.com

Email: tom@ezsolution.com

Quote of the Month

Be a fountain, not a drain.

Sam Stoltzfus Wins the iPad

Congratulations

Sam!

Sam Stoltzfus of Country Lane

Woodworking is the winner of the

new 32GB Wi-Fi 3G iPad in this

year’s Spring referral contest.

Sam has been a long time client of

EZSolution and we are proud to

have helped Sam grow and expand

his business by providing Internet

Marketing services. You can visit

Sam’s website by going to

www.gazebo.com

In Honor Of Mother’s Day

A mother is a person who, seeing there are only four pieces of pie for five people, promptly announces she never did care for pie. ~ Tenneva Jordan Being a full-time mother is one of the highest salaried jobs in my field, since the payment is pure love. ~ Mildred B. Vermont A suburban mother's role is to deliver children obstetrically once, and by car forever after. ~ Peter De Vries The phrase "working mother" is redundant. ~ Jane Sellman