EXCLUSIVEPARTNER PROPOSALFRESH THINKING ON FUNDRAISING
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
INTRODUCTION – WHAT IS
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
Generated sales in excess of €500,000 to date
a ZERO COST / ZERO RISK fundraising option for your club /
organisation
www.sportspersonsdream.com Website for promotion and
online sales capability
Supported by a Campaign Manager
Sportspersonsdream™ is a fundraising initiative
conceived, developed and realised by
Cappagh GAA & Camogie Club,
Co. Kildare.
?
ZERO COST
ZERO RISK
SPORTSPERSONSDREAM™ 2013 CAMPAIGN
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
3 years of fundraising
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2011.
€99k
2010
1 club
3,303 sales
1 prize
€139k
2011
7 clubs
4,661 sales
15+ prizes
€250k
2012
16 clubs
8,349 sales
15+ prizes
€13,695AVERAGE EARNINGS PER CLUB COMBINED ACROSS 2011
& 2012
SPORTSPERSONSDREAM™ 2013 CAMPAIGN
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
CAMPAIGN 2013 – THE DEAL
REVENUE & CAMPAIGN EXPENSES – TICKET PRICE €30
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
REVENUE PARTNER
60%REVENUE SPORTSPERSONSDREAM
40%OUTLAY PARTNER
€1,000 Refundable when club sells in excess
of 500 tickets
EXPENSES SPORTSPERSONSDREAM• Total Prize Fund to include tickets and cash prize• Guaranteed Prize per club if no winners from
Prizes 1 - 15• Research and development costs• Campaign management, employee &
administration costs• Legal & Accounting• Ticket printing and distribution• Brand development and online investment• Club starter packs• Marketing and campaign costs and materialsNotes
• The share outlined above relates to all revenue generated by the partner + online ticket sales nominated to that club. • The normal intermediary charges for online transactions will be absorbed by Sportspersonsdream• Optional additional promotional material may be ordered and purchased online from the campaign suppliers at the
partners expense.
CAMPAIGN 2013 – THE DEAL
‘’We’ve done the research,
tested the concept,
developed the brand, set up
the structure and gathered an
amazing package of prizes.
We believe
Sportspersonsdream 2013 is
a unique turnkey fundraising
opportunity for clubs
throughout Ireland.’
PARTNER BENEFITS
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
Notes *• Any legal costs associated with the administration of the overall campaign will be covered by Sportspersonsdream. This
however excludes any legal work or other costs a partner may choose to incur in the administration of their own individual campaign.
• It is our intention where possible, to choose complementary partners, that is, partners with a reasonable geographical spread and also alternative sporting backgrounds. The objective being to incorporate some level of exclusivity for partners.
• Partner clubs have the option to secure their own campaign sponsor and thus earn additional revenue. The sponsors brand can appear on all promotional materials, such as the club’s tickets and other marketing collateral.
A TESTED AND PROVEN TURNKEY CONCEPT
PARTICIPATION IN SPORTSPERSONSDREAM 2013 DRAWS
YOUR CREST/BRAND APPLIED TO ALL MATERIALS
REASONABLE EXCLUSIVITY.*
OPTION TO SECURE YOUR OWN CAMPAIGN SPONSOR
REVENUE.* SALES SUPPORT, ADMIN & FINANCIAL CONTROLS
PROVIDEDPROMOTIONAL STARTER PACK PROVIDED TO EACH
PARTNER
ALL SPORTSPERSONSDREAM LEGAL WORK COMPLETED.*
EASY GET IN. € 1,000 (REFUNDABLE WHEN SALES TARGET
ATTAINED)
WEB-SITE WITH ONLINE BUYING CAPABILITY
GUARANTEED PRIZE PER PARTNER (to minimum value of
€200)
BONUS CASH PRIZES LINKED TO PARTNER SALES
2 x TICKETS (PLUS € 10,000) TO EACH OF THE FOLLOWING, OR € 18,000 CASH
OR A RENAULT MÉGANE COUPÉ
• Ireland Senior Home Internationals
• Selected Premier League match
• Selected UEFA Champions League game
• FAI Season tickets (Club of choice)
• FAI Cup Final
Soccer
• Six Nations Irish home matches• Ireland Autumn Internationals
(Home)• Season tickets for Irish Province of
choice (including home matches for • Heineken Cup• Amlin Challenge Cup• Rabo Direct Pro 12)
• Heineken Cup Final 2014
Rugby
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
• All Ireland Football Final• All Ireland Football Semi
Finals• Provincial Football Final of
choice• County Season tickets of
choice• Ladies All Ireland Football
Final
GAA Football
• Cheltenham Festival – One week pass• Dublin Horse Show – Season tickets• Galway Membership – All listed meetings• Punchestown Membership – All listed meetings• Irish Racecourse Membership of choice
Equestrian
• All Ireland Hurling Final• All Ireland Hurling Semi Finals• Provincial Hurling Final of
choice• County Season tickets of choice• All Ireland Camogie Final
GAA Hurling & Camogie
• Irish Open – 4 Day Pass• British Open – 4 Day Pass
Golf
• British Grand Prix – 3 Day Pass
• Mondello Park Driving Experience
Motor Racing
THE GRAND SLAM PRIZE
THE FOLLOWING PRIZES INCLUDE x 2 TICKETS OR CASH ALTERNATIVES
• Ireland Senior Home Internationals
• Selected Premier League match
• Selected UEFA Champions League game
• FAI Season tickets (Club of choice)
• FAI Cup Final
3rd - Soccer
• Six Nations Irish home matches• Ireland Autumn Internationals
(Home)• Season tickets for Irish Province of
choice (including home matches for • Heineken Cup• Amlin Challenge Cup• Rabo Direct Pro 12)
• Heineken Cup Final 2014
2nd - Rugby
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
• All Ireland Football Final• All Ireland Football Semi
Finals• Provincial Football Final of
choice• County Season tickets of
choice• Ladies All Ireland Football
Final
4th - GAA Football
• Cheltenham Festival – One week pass• Dublin Horse Show – Season tickets• Galway Membership – All listed meetings• Punchestown Membership – All listed meetings• Irish Racecourse Membership of choice
6th - Equestrian
• All Ireland Hurling Final• All Ireland Hurling Semi Finals• Provincial Hurling Final of
choice• County Season tickets of choice• All Ireland Camogie Final
5th - GAA Hurling & Camogie
• Irish Open – 4 Day Pass• British Open – 4 Day Pass• Four Ball at the K-Club /
Voucher
7th - Golf
• British Grand Prix – 3 Day Pass
• Mondello Park Driving Experience
• Mondello Park Event
8th – Motor Racing
ADDITIONAL FAN-TASTIC PRIZES
THE FOLLOWING PRIZES INCLUDE x 2 TICKETS OR CASH ALTERNATIVES
• FAI Ireland Senior home friendly Int.
• Selected Premier League match
10th - Soccer
• Six Nations Irish home matches• Ireland Autumn Internationals
(Home)
9th - Rugby
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
• All Ireland Football Final• All Ireland Football Final
(Ladies)• All Ireland Football Semi
Finals
11th - GAA Football
• Cheltenham Festival – One week pass• Dublin Horse Show – Season tickets• Irish Racecourse Membership of Choice
13th - Equestrian
• All Ireland Hurling Final• All Ireland Hurling Semi Finals• All Ireland Camogie Final
12th - GAA Hurling & Camogie
• Irish Open 4 Day Pass• Four-ball at the K Club / Voucher• Four-ball in Carton House Golf Club /
Voucher
14th - Golf
Mondello Park Driving Experience
15th - Motor Racing
ADDITIONAL FAN-TASTIC PRIZES
IN ADDITION TO THE 15 PRIZES, PARTNERS WILL EARN CASH PRIZES WHICH ARE
EXCLUSIVE TO THEIR CLUB
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
€ASH
• 1,001 +
• 1,501 +
• 2,001 +
• 2,501 +
• 3,001 +
• 3,501 +
• 4,001 +
• 4,501 +
Sales Level
€ 1,000
€ 1,000 x 2 (€ 2,000)
€ 1,000 x 3 (€ 3,000)
€ 1,000 x 4 (€ 4,000)
€ 1,000 x 5 (€ 5,000)
€ 1,000 x 6 (€ 6,000)
€ 1,000 x 7 (€ 7,000)
€ 1,000 x 8 (€ 8,000)
Prizes
BONUS PRIZES
CAMPAIGN 2013 – THE NUMBERS
EXAMPLE WORKINGS
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
PARTNER SALES
Ticket Sales Gross Rev Partner Rev Potential Total Partner Rev Bonus Partner Prize
Sponsor Rev
500 € 15,000 € 9,000 € 2,500 = € 11,500(€ 1,000 deposit refunded)
Notes• In the 2010 campaign, Cappagh GAA generated 3,303 ticket sales within a small rural community. Based
on the partner model this level of sales would generate € 59,454 in ticket revenue plus any partner sponsorship revenue attained.
1,000 € 30,000 € 18,000 € 2,500 = € 20,5001 x € 1,000
1,500 € 45,000 € 27,000 € 2,500 = € 29,5002 x € 1,000
2,000 € 60,000 € 36,000 € 2,500 = € 38,5003 x € 1,000
3,000 € 90,000 € 54,000 € 2,500 = € 56,5005 x € 1,000
CAMPAIGN 2013
‘Following on from our
market research we were
determined that each ticket
and every cent be fully
accounted for.
We set about putting a robust
set of controls in place to
manage our ticket books and
revenue.’
TICKET & ONLINE REVENUE
• 100% of the sales proceeds will be lodged to the Sportspersonsdream bank account.
• 60% of the funds raised by the Partner is then returned to the Partner, as a donation so that we comply fully with the current legislation.
• Once the Procedures are fully complied with, Partner donations can be sent out on request before the draw.
• Any other monies due to the Partner will be given on the night of the draw.
TRACKING & RECEIPTING
• Partners will be provided with a tracking & receipting system to ensure full traceability of every book of tickets and all sales revenue.
• All books of unsold tickets must also be returned.
REPEAT ORDERING
• The nominated Partner’s treasurer will be able to order additional ticket books and marketing material.
CONTROLS & ACCOUNTING
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
CAMPAIGN 2013
May 2013 CAMPAIGN LAUNCH
CAMPAIGN TIMELINE
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
May / Jun
2013
TICKETS AVAILABLE FOR SALE
Jul 2013 INFORMATION NIGHT
Oct 2013 SALES DEADLINE / CUT OFF
Nov 2013 TICKET DRAW & DISBURSEMENTS
10% discount
When you shop at
www.oneills.com
SPORTSPERSONSDREAM™ 2013 CAMPAIGNA fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
3,303 THE NUMBER OF €30 TICKETS SOLD BY CAPPAGH GAA IN
2010
SPORTSPERSONSDREAM™ 2013 CAMPAIGN
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
Sportspersonsdream is available to help in all aspects of the 2013 Sales Campaign.
3,303 SALES - HOW WE DID IT
ORGANISED SALES CAMPAIGN
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
Sales Captains
Sales Champions
Early-bird Prizes
Sellers Prizes Top-Sellers Prizes Spot Prizes
Promote Awareness
Dedicated Committee
Called door-to-door
Mrs Hazel Graham and husband Des, from Clonshaugh, enjoying their spoils!
2012 WINNER
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
200+ THE NUMBER OF INDIVIDUAL TICKETED EVENTS
COVERED BY SPORTSPERSONSDREAM™ PRIZES
SPORTSPERSONSDREAM™ 2013 CAMPAIGN
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
2013/2014 PRIZE SUMMARY
• THE GRAND SLAM PRIZE (PAIRS OF SPORTS TICKETS + € 10,000 CASH) OR € 18,000 CASH OR A RENAULT MÉGANE COUPÉ
• ADDITIONAL 14 FAN-TASTIC PRIZES OR CASH ALTERNATIVES
• CLUB BONUS PRIZES OF € 1,000 WHEN CERTAIN SALES LEVELS ARE REACHED (NO UPPER LIMIT)
• GUARANTEED PRIZE FOR EACH PARTNER PARTICIPATING (excluding Associate Partners), from our extended prize pool (to min. value €200)
• 10% discount on offer from every ticket, for online shopping at www.oneills.com
ZERO COST
ZERO RISK
SPORTSPERSONSDREAM™ 2013 CAMPAIGN
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
THANKYOU
CAMPAIGN 2013 – THE DEAL, Associate Partners
REVENUE & CAMPAIGN EXPENSES – TICKET PRICE € 30
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
REVENUE ASSOCIATE PARTNER
60%REVENUE SPORTSPERSONSDREAM
40%OUTLAY ASSOCIATE PARTNER
€500 Refundable when club sells in excess
of 300 tickets
• Online sales option is not available to Associate Partners
• The exclusivity zone does not apply for Associate Partners
• Associate Partner receives 1,000 tickets to sell
EXPENSES SPORTSPERSONSDREAM
• Total Prize Fund to include tickets and cash prize• Research and development costs• Campaign management, employee &
administration costs• Legal & Accounting• Ticket printing and distribution• Brand development and online investment• Club starter packs• Marketing and campaign costs and materials
Notes• The share outlined above relates to all revenue generated by the Associate Partner. • Optional additional promotional material may be ordered and purchased from the campaign suppliers at the partners
expense. • Associate Partners are precluded from the bonus draw
CAMPAIGN 2013 – THE DEAL, Associate
Partners
‘’We’ve done the research,
tested the concept,
developed the brand, set up
the structure and gathered an
amazing package of prizes.
We believe
Sportspersonsdream 2013 is
a unique turnkey fundraising
opportunity for clubs
throughout Ireland.’
A TESTED AND PROVEN TURNKEY CONCEPT
PARTICIPATION IN SPORTSPERSONSDREAM 2013 DRAWS
YOUR CREST/BRAND APPLIED TO ALL MATERIALS
ASSOCIATE PARTNER BENEFITS
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
REASONABLE EXCLUSIVITY.*
OPTION TO SECURE YOUR OWN CAMPAIGN SPONSOR
REVENUE.*
SALES SUPPORT, ADMIN & FINANCIAL CONTROLS
PROVIDEDPROMOTIONAL STARTER PACK PROVIDED TO EACH
PARTNER
ALL SPORTSPERSONSDREAM LEGAL WORK COMPLETED.*
EASY GET IN. € 500 (REFUNDABLE WHEN SALES TARGET
ATTAINED)
WEB-SITE FOR INFORMATION AND PROMOTION
CAPABILITY
Notes *• Any legal costs associated with the administration of the overall campaign will be covered by Sportspersonsdream. This
however excludes any legal work or other costs a partner may choose to incur in the administration of their own individual campaign.
• It is our intention where possible, to choose complementary partners, that is, partners with a reasonable geographical spread .
• Associate Partners have the option to secure their own campaign sponsor and thus earn additional revenue. The sponsors brand can appear on all promotional materials, such as the club’s tickets and other marketing collateral.
• Associate Partners have the option, to boost up to full Partner level.
X
CAMPAIGN 2013 – THE DEAL
‘’We’ve done the research,
tested the concept,
developed the brand, set up
the structure and gathered an
amazing package of prizes.
We believe
Sportspersonsdream 2013 is
a unique turnkey fundraising
opportunity for clubs
throughout Ireland.’
PARTNER BENEFITS
A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.
Notes *• Any legal costs associated with the administration of the overall campaign will be covered by Sportspersonsdream. This
however excludes any legal work or other costs a partner may choose to incur in the administration of their own individual campaign.
• It is our intention where possible, to choose complementary partners, that is, partners with a reasonable geographical spread and also alternative sporting backgrounds. The objective being to incorporate some level of exclusivity for partners.
• Partner clubs have the option to secure their own campaign sponsor and thus earn additional revenue. The sponsors brand can appear on all promotional materials, such as the club’s tickets and other marketing collateral.
A TESTED AND PROVEN TURNKEY CONCEPT
PARTICIPATION IN SPORTSPERSONSDREAM 2013 DRAWS
YOUR CREST/BRAND APPLIED TO ALL MATERIALS
REASONABLE EXCLUSIVITY.*
OPTION TO SECURE YOUR OWN CAMPAIGN SPONSOR
REVENUE.* SALES SUPPORT, ADMIN & FINANCIAL CONTROLS
PROVIDEDPROMOTIONAL STARTER PACK PROVIDED TO EACH
PARTNER
ALL SPORTSPERSONSDREAM LEGAL WORK COMPLETED.*
EASY GET IN. € 1,000 (REFUNDABLE WHEN SALES TARGET
ATTAINED)
WEB-SITE WITH ONLINE BUYING CAPABILITY
GUARANTEED PRIZE PER PARTNER (to minimum value of
€200)BONUS CASH PRIZES LINKED TO PARTNER SALES