Background
South African Airways is one of the Worlds oldest Airlines
Founded on February 1, 1934 The Union of South Africa acquired all
assets and liabilities of a private airline, Union Airways, and absorbed it into a new national airline called South African Airways
Cont.
The airline is the only carrier flying non-stop from North America to South Africa
With daily service from New York and Atlanta
South African Airways now serves almost 700 destinations throughout the world
South African Airways now carries over 6.5 million passengers per year and serves 39 cities in 30 countries on six continents
SAA’s Current Fleet
SAA B747-400 (8) B747-300 (6) B747-200 (5) B747-SP (3) B767-200 (2) B737-800 (13) B737-200 (18)
SA Express Canadair
Regional Dehavilland
Dash 8 Series 300
SA Airlink Jetstream
41 Embraer
135 Microjet (37 seats)
Code Sharing / Feeder Airlines
SA Express SA Airlink Mozambique
Airlines British Midland Cathay Pacific Thai Airways SriLankan Airlines Ghana Airways
Delta Airlines El Al Emirates Lufthansa Quantas Varig Air Senegal Airlink Swaziland SAS
SA Express Airways Started service in April of 1994 Become one of the fastest growing
regional airlines in Africa Very important feeder airline for SAA Fleet has 6 Canadair Regional Jets
and 7 De Havilland Dash 300 turboprop aircraft
Serves at 12 destinations within Africa
SA Airlink Is SAA biggest feeder within Africa Has seen a 620% growth in the last 7
years Consists of 16, 29-seater Jetstream 41
aircraft Carries over 48,000 passengers a
month Performs 3,000 flights per month to 22
destinations in Africa
South African Airways Current Events
Feb 2002 (Africast) First Black SAA pilot appointed captain
Oct 2002 (News24) SAA set to purchase 49% of Air Tanzania
2002 (Airwise News) SAA to replace fleet of Boeing Aircraft with 41 Airbus aircraft
Cont.
Dec 2002 (flysaa.com) Code Sharing agreement signed with Mozambique Airlines (LAM).
Dec 2002 (SABC) SAA considers joining either OneWorld or Star Alliance
Jan 2003 (Reuters) SAA and Crown Aviation to purchase majority stake in Air Malawi
Cont.
Jan 2003 (iafrica) First indigenous black woman pilot employed by SAA (28 of 700 SAA pilots are black)
Jan 2003 (Reuters) SAA signs deal with Air Senegal
Jan 2003 (Sunday Independent) SAA currently evaluating new routes into Tokyo and Beijing
Financial SAA increased revenue 26.1% last year The large increase in revenue is due to
increased passenger revenue, cargo revenue, and third party maintenance work
Cargo saw an increase in revenue at 18.9% Technical third party revenue increased
54.6% Flight to New York is temporarily reduced
from 7 trips to 4 trips a week due to Sept 11
Leadership Team
E V P Tran s form ationN o lwaz i Q a ta
IT S a fe ty & S ecu rityG a lileo S acc
E V P S tra teg y & P lan n in gO yam a M ab an d la
E V P C u s tom erS ervice
A n ish a A rch ary
E V P G lob a lS a les & V oyag er
S iza M e im ela
E V P A llian cesA n d ile M ab ize la
E V P & G M C arg oTle li M akh e th a
C om m erc ia l
E V P M arke tin g & C om m u n ica tion sV ic to r N os i
E V P L eg a lH ap p y M oson d o
E V P & C F O F in an ceR ich ard F orson
E V P Tech n ica lV in cen t R aseroka
E V P H u m an R esou rcesV u s i D lam in i
P res id en t & C E OA n d re V iljoen
Company Structure CEO’s Pyramid 4 C’s
Culture Customers Cost Competition
Move towards Privatization Swiss Air sold their 20% back transnet
which halted the move towards privatization
Cont. Shake-up of leadership in last 5 years Coleman Andrews took over CEO and
made SAA profitable Andre became CEO in April 1st, 2001
Been restructuring ever since Financial Turnaround with the
combined efforts of Coleman & Andre 62.6 million dollar loss in 1997 43.6 million profit by 2000
Operations
Passenger Over 6.5 million passengers a year Services 39 cities in 30 countries and
over 600 destinations Hosts the longest non-stop flight in the
world Atlanta to Johannesburg covers 8,739 miles
in 15 hours and 25 minutes
Cont. Cargo
Use space in passenger aircraft Use of B737 freighters for domestic
market in South Africa Renovated and upgraded facilities in
Johannesburg, Cape Town, Durban and Port Elizabeth to ensure the best service
Use of bar-coding system and Rapid Application Development System (SAFRON)
Customer Loyalty Program
Cont. 3rd Party Relations
SAA technician Service maintenance 47 major airlines
Cadet Pilot Training Program Established in 1994 Successfully put 43 young South Africans
through program out of 4000 applicants 2 years program