Sophia AmorusoNasty Gal began in 2006 as the
brainchild of CEO and founder Sophia Amoruso who at the time
worked out of her own apartment in San Francisco. Amoruso started
Nasty Gal as a side project on Ebay selling items she purchased from rummaging at second hand stores
and shopping online. Amoruso grew Nasty Gal by using social network sites like Facebook and Instagram to market her finds that she styled,
photographed, and shipped. In 2007, she started her own URL
independent from Ebay, ShopNastyGal.com which later
became NastyGal.com
Nasty Gal Target Market
Nasty Gal is an American-based Online Retailer whose target market is
focused on a young woman, to be specific teen or early mid-twenties,
and super body-confident. A girl who knows how to dress for her shape and is not afraid of wearing makeup and
short skirts and being sexy. A girl who is into fashion but her taste does not
just apply to what she wears; it applies to food, interior design, and
travel. A girl who fits middle to upper-middle income. A girl who wants to
have awesome experiences and be the best-dressed girl around. Overall, the style of the clothing is cool, sexy and
whatever is hot at the moment.
Nasty Gal
Nasty Gal Marketing and Advertising
In the marketing aspect: Nasty Gal does its own publicity online. Nasty
Gal uses social networks and its own blog to post publicity and news for
their customers. Nasty Gal constantly interacts with their customers online and encourages them to use the hash
tag #NastyGal across all social networks by offering free coupons for next purchase and fun contests such as allowing customers to name new
products and enter to win online coupons. Nasty Gal posts video
marketing on its blog and incorporates other topics their fans might be interested in to keep them constantly checking Nasty Gal social
for new updates.
Nasty Gal
So, instead of wasting money on a marketing department, Nasty Gal
let’s their customers do it for them. Not only do fans provide free marketing for
the brand, but the excitement behind. This is
a smart marketing because encouraging and rewarding fan loyalty is an
easy and fun way to maintain your current
clientele while attracting the attention of future
customers.
Nasty Gal
Having celebrities wear products is another important way of
publicity. Some celebrities who have worn Nasty Gal products include; Britney Spears, Kelly Osbourne, Christina Aguilera,
Miley Cyrus and Ashley Benson. Also, in 2012, Nasty Gal released the first issue of
what was planned to be a semiannual “lifestyle
magazine” title Super Nasty, which featured spreads on
“fashion, music and culture,” and was included free in
customers’ orders. Without a doubt, it is incredible how fast this fashion retailer has grown
because Nasty Gal does not have a marketing team; their
own customers do the marketing and it has been a
success.
Nasty Gal
$23 million in revenue in 2011, a three year growth of 10% every year since
2011 and over $40 million in investments. Number 11 on Inc.
5000 list of fastest growing private fashion companies. (Inc is a magazine that is specifically published for people that are
involved in any kind of business art/politics/economics etc). 280 full-time employees and now a 500,000 sq foot shipping center in Kentucky. Last year she made a total of $100
million in just revenue. She met with venture capitalist's met with Danny Rimer, a partner at Index Ventures, who has invested in companies such as Net-a-Porter, ASOS and etsy,she
gave a slice of $9 million.
Nasty Gal
"Nasty Gal is an online clothing store dedicated to bringing you the best of new and vintage clothing from Jeffrey Campbell, UNIF, MinkPink and more. Their buyers search high and low for pieces you won't find anywhere else; be it from the Rose Bowl Flea Market �or the racks at showrooms. The Nasty Gal affiliate program is a great way to earn commissions on some of the most unique pieces offering both new and
vintage clothing, shoes and accessories. Be sure to sign up for the Nasty Gal affiliate program and start
earning today!“
https://darwin.affiliatewindow.com/merchant-profile/4776
Nasty Gal
Nasty Gal also asks for model, photographers and fashion
bloggers casting since their fan based clienteles are their marketers to become a part of “Nasty Gals Do It Better.”
Along with brands their corporate buys and sells,
Nasty Gal also find affiliates to work with for their
website and press.
Nasty Gal
The Nasty Gal corporate team includes a Buying Director,
who shops and brings in brands to sell through Nasty Gal, along with a Shoe Buyer
and Vintage Buyer. Nasty Gal Collection Fall 2013
include leathers, metallic and trending oil slick materials by
design team
Nasty Gal