Download ppt - Sony Professional: Website Localization on a Tight Budget Salomé López-Lavado Berlin, 9 th June 2009

Sony Professional: Website Localization on a Tight Budget

Salomé López-Lavado Berlin, 9th June 2009

Contents

• Introduction to Sony Professional• Localization Strategy• Platforms• Latest language additions• Lessons learnt• Next steps

Introduction to Sony Professional

• Sony Professional: supplier of AV/IT solutions across sectors in Europe

• Media and Broadcast, Video Security, Retail, Transport, Large venues…

• Channel site: sony1.net• End user site: sonybiz.net

Localization Strategy: a centralised approach

• Translation approached changed over last 10 years, from totally decentralised to 99% centralised

• Initial investment in resources and infrastructure: recruitment, software…

• From outsourcing to insourcing – the internal team – project managers and translators with an account manager approach

Localization Strategy: a centralised approach

• Vendor management: selection based on price and quality, and not necessarily on speed.

• Small number of vendor/partners working in close relationship

• 32 languages, up to 2 million source words and over 6 million target divided in very small projects (some only 20 words long)

Platforms: invest to save

• SDL TMS– Managed by 1.5 people– Big investment in infrastructure– Self-sufficiency approach to save on installation– Advantages: professional level knowledge of tool which

can be applied to other areas

• BroadVision – product content. Not integrated. Manual process through team overseas

• Fatwire – fully integrated – little manual intervention

Latest Language Additions

• The Russian site: from this…


• To this…


• Project started because of market demands. Russian sales up and needed a good marketing site

• Budgets: under 60K Euro to cover translation, project management and development

• Template approach• Internal project manager and translator, with support

of external translator (freelance)• Main Challenges: cultural, legal, language barriers• Resources• Issues faced


• The Russian site• Why project started• Approach• Main Challenges• Tight budgets and how we managed them• Resources• Issues faced

Issues faced

• Platform integration – what did we learn from the Fatwire/SDL integration

• Sonybiz.ru – cultural / legal issues, market differences, technical issues with character sets.

Lessons Learnt

• When budgets are tight, a good infrastructure and platforms are essential

• Don’t re-invent, you’ll only waste resources• Phased approach• Only translate what’s needed

Next Steps• Machine translation for internal documents• Controlled English• Addition of other languages (PL, CZ, TK?)