elevateyour business
© 2001, Ascent Technology
elevate
solutions for the enterprise
relationship management
workflow management
people management
An innovative range of integrated software for elevating and transforming the way you do business.
Bringing together the most important assets in your organisation.
enterprise resource planning
ebusiness
elevateyour business
© 2001, Ascent Technology
elevateAgenda
Introductions and objectives About Ascent Solutions 21st century market drivers Introducing Ascent The experts view
elevateyour business
© 2001, Ascent Technology
elevate
about ascent solutions
elevateyour business
© 2001, Ascent Technology
elevateOur Belief
We are the natural partner, providing best of class solutions integrating both business processes and leading technology, combined with exceptional service delivering competitive edge to our customers.
elevateyour business
© 2001, Ascent Technology
elevateAscent Solutions – Brief History
Founded 1982
Premier UK Sage Tetra reseller last 9 years
Premier UK SAP reseller last 3 years
Acquired 4 other Sage Tetra resellers
Acquired another leading SAP reseller
Launched own CRM package 1995
Launched own Workflow package 2000
elevateyour business
© 2001, Ascent Technology
elevateAscent Technology Limited
Infrastructure Services
Marketing
Ascent Products: -Product Development and Channel Sales
•Ascent CRM•Ascent Workflow•Ascent Web Content•Ascent eMarketing•Ascent People Management
Ascent Solutions: -Business Solutions
•Ascent products•Sage Enterprise•SAP•eCommerce•Systems Integration
elevateyour business
© 2001, Ascent Technology
elevateAscent Solutions - Today
£26m turnover
250 staff
Solutions business focus on integration of CRM / e Commerce with ERP applications
Own brand product business focus on development of best in class applications
Continued development of high quality business, implementation and support services
Microsoft Gold Partner
elevateyour business
© 2001, Ascent Technology
elevate
market drivers
elevateyour business
© 2001, Ascent Technology
elevateMarket Drivers in 21st Century
Loyal customers will defect Product differentiation is being eroded Competition increases Channels multiply Demands to increase shareholder returns Resources are scarce In most businesses ERP is operated to near
maximum efficiency so where do organisations look next ?
What should people spend post Y2K budget on ?
elevateyour business
© 2001, Ascent Technology
elevateHow should organisation respond?
Ignore and hope the issues will go away
Accept the issues as reality and adapt to cope
elevateyour business
© 2001, Ascent Technology
elevateWhat will happen to them?
Those pursuing the first strategy will loose their customer base.
Those with a positive, proactive approach should enjoy longer, more profitable customer relationships.
Over the next 5 years, 45% of business expect to become orientated around the customer compared to just 18% which are currently customer orientated.
(KPMG Consulting)
elevateyour business
© 2001, Ascent Technology
elevateWhat does it mean?
Joined up business can only be achieved by deploying an
Enterprise Wide Relationship Management Strategy
elevateyour business
© 2001, Ascent Technology
elevateeCRM today
Applications today must support multi channel business strategies that enable companies to manage all touch points including the Web, call centre, kiosk, credit control, marketing, field sales, customer services, resellers and partners of all description.
All touch points must be integrated such that each and every partner dialogue is consistent, personalised, appropriate, and accurate.
Instead of hoarding information at the centre of the organisation, competitive advantage will be gained by distributing it across the enterprise.
elevateyour business
© 2001, Ascent Technology
elevate
introducing ascent
elevateyour business
© 2001, Ascent Technology
elevateIntroducing Ascent …
3rd generation CRM product WINit – low cost SFA system – MS Access and VB WINit 2 – migrated to SQL 6.5 – C++ Ascent – brand new, ground level-up construction 35 man year development Launched with Microsoft – March 2000 First W2K Accredited CRM Product in the World Move in to the scalable mid market (RDBMS) – SQL 7 100% Microsoft-centric e.g..
Windows 2000 COM/ActiveX SQL 7 Embedded VBA API’s to Microsoft Front Office
elevateyour business
© 2001, Ascent Technology
elevateBase Line Functionality
Marketing campaign management Account planning and management Relationship management Activity planning Sales opportunity management Sales process management Qualification techniques Forecasting and performance analysis Quotation management Integration with other front and back office systems.
elevateyour business
© 2001, Ascent Technology
elevate
ascent and integration
elevateyour business
© 2001, Ascent Technology
elevateAscent and Integration
Integration with finance Integration with production Integration with the web Integration with customer support Integration with office automation Integration with anything via open API
architecture
elevateyour business
© 2001, Ascent Technology
elevateNavigator – Inc. ERP & Web Data
Open Item Data
Open Item DataGraphical
Analysis of Sales Orders
Graphical Analysis of
Sales Orders
Use of Filters to see Overdue
Debt
Use of Filters to see Overdue
Debt
WebWeb
elevateyour business
© 2001, Ascent Technology
elevateWeb Enquiry to Salesman
CRM to capture
ALL contacts
CRM to capture
ALL contacts
elevateyour business
© 2001, Ascent Technology
elevateOrder created directly in ERP
ERP Order Number
ERP Order Number
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© 2001, Ascent Technology
elevateAscent view of order
elevateyour business
© 2001, Ascent Technology
elevateCustomer View
ERP OrdersERP Orders
Account Number
Account Number
ERP Debt, Sales
Analysis etc
ERP Debt, Sales
Analysis etc
elevateyour business
© 2001, Ascent Technology
elevateFront and Back Office Integration
..front and back office processes and technologies must work in tandem to provide a unified customer interface. With many methods of customer interaction, companies are faced with the challenge of providing a unified customer view to ensure the quality of each interaction. Without proper integration, companies can end up with fragmented customer data, duplicated sales effort, uncoordinated campaigns, and unorganised sales and service delivery.
The result is customer dissatisfaction, customer attrition, lost time to market, and lower customer acquisition rates.
META Group March 2001
elevateyour business
© 2001, Ascent Technology
elevateMarket Comment
Mega-CRM vendors coveting mid-sized enterprise customers are often a poor choice because of high price, functional complexity, and mismatched post-sale support. Additionally, mid-tier solutions frequently lack integration with legacy systems or major ERP solutions. CRM decision makers must examine prerequisites such as degree of integration with back office against CRM functionality, while evaluating business risks of smallish vendors.
META Group April 2001
elevateyour business
© 2001, Ascent Technology
elevate
what the experts think
elevateyour business
© 2001, Ascent Technology
elevateButler Technology
“Butler Group considers that Ascent offers an excellent range of functionality for a midrange product, plus the opportunity to grow into something much more integrated, substantial and enterprise-wide, as customers realise the full potential of using software to support relationships with their customers”.
Susan Clarke, Butler Technology
elevateyour business
© 2001, Ascent Technology
elevateMicrosoft
elevateyour business
© 2001, Ascent Technology
elevateBest of Breed remains Best Practice
“Through till 2004 aggressive and moderate enterprise should not focus on trying to buy one application to meet all of their selling, marketing, and servicing needs, instead users should put together a strategy for combining products from several best of breed vendors ………..
……and integrating underlying database or workflow technologies”.
Gartner, June 2000
elevateyour business
© 2001, Ascent Technology
elevateEnterprise and Ascent Customers
elevateyour business
© 2001, Ascent Technology
elevate
key benefits
elevateyour business
© 2001, Ascent Technology
elevateAscent Solutions – Key strengths
Completeness of integrated solution Complex Relationships Management Finance, distribution and project accounting Manufacturing and logistics eCommerce Workflow business process management
Ability to execute 19 year track record in… Back office implementation expertise CRM implementation expertise eCommerce implementation expertise Systems integration expertise
Common technology platforms Microsoft NT and SQL Server Future proof