Relax!
Creative Commons BY photo on Flickr by Tom@HK
resources: http://bit.ly/mobilize
Nonprofit tech + Causes + Open source + Social media = Socialbrite
Why we’re here
What we’ll cover
1. What you’ll find at Socialbrite.org
2. Tools for social change
Today’s hashtag
Tweet this talk! Hashtag: #rjcLAB10
Creative Commons photo on Flickrby Prakhar
Sharing Centersocialbrite.org/sharing-center
Also: Law, Gov 2.0, Cause organizations, Open source
Free handouts! Be happy!
Handout: 40 hashtags for good
Handout: 12 social action hubs
Handout: Listening dashboard
Hundreds of free tutorials
Tools for social change
Types of campaigns1. Raise awareness for your cause or
enterprise, build authority
2. Sign up new members
3. Raise funds
4. Advocacy: sign petitions
5. Take an action: micro-loans, enlist people to attend an event
6. Find new volunteers or advocates
7. Grow a mailing/newsletter list
8. Attract new Facebook or Twitter followers
9. Ask people to create content on your behalf
Campaigns with impact
Equality California: Wedding registry
SMA: Tweet for a Cure
Grassrootsmapping & BP oil spill
Human rights in Tunisia
Ric O’Barry, “The Cove”
No on 8 Wedding Registry1,700 couples raised $1 million+ for Equality California
C A S E S T U D Y
Spinal Muscular Atrophy
Slide show on Photobucket
C A S E S T U D Y
Tweet for a Cure2,867 people have tweeted reaching 1.6 million followers
C A S E S T U D Y
http://gwendolynstrongfoundation.org/twitter
Grassroots MappingBalloon aerial images of Gulf Oil Spill funded by Kickstarter
C A S E S T U D Y
grassrootsmapping.org
Visual storytelling campaignHuman rights in Tunisia
C A S E S T U D Y
Other campaigns with impact
National Wildlife Federation raised $100,000 using social media after Gulf Oil Spill.
Red Cross’s Text Haiti campaign raised $32 million. Oxfam UK received $50,000 via link in YouTube video posted day after Haiti quake.
Visible Children Scholarship Program: 700 kids in Uganda receiving scholarships & mentoring.
WordPress & its plug-insOpen Office 3.0Drupal, Joomla & other open source platformsUbuntu Linux OSKaltura for video
Free content! Free resources!
Free software & platforms!
Free photos Free videosFree music & audio
Socialbrite.org/sharing-centerCreativecommons.orgTechsoup
Free expertise!
BarCampPodCampWordCampSocial Media Club
Use the Sharing Economy
T O O L S
Creative Commons
Creativecommons.org
• Rich source of free commercial & noncommercial images
• Flickr: 156 million Attribution, Noncommercial, No Derivatives & ShareAlike licenses
• Use them for your blog, website, email or print newsletter, presentations, etc.
• Don’t just take. Share!
flickr.com/creativecommons
Use social love handles Socialize your campaign with plug-ins, widgets
T O O L S
Darfur & Google Earth T O O L S
Crisis in Darfur: Using Google Earth
Google Earth’s historical layers
Historic Centre of Warsaw, 1945 & today
T O O L S
Do-good widgets T O O L S
Create a widget on Causes.com or create your own
Online visualizations
manyeyes.alphaworks.ibm.com
Tea Party’s ‘Contract From America’word cloud on manyeyes
T O O L S
Online visualizations T O O L S
manyeyes Make your story more visual: Former Attorney General Alberto Gonzales’ testimony before Congress.
manyeyes.alphaworks.ibm.com
Tools & resources
24 online fundraising sites
Top cause organizations
Free reports
Free photo, music, video directories
Collaboration & project management tools
Geolocation tools
Free tutorials on the best way to use Facebook, Twitter & blogs
How to use mobile strategically
Tons more. All free & shareable.
What you’ll find on Socialbrite (shortcut: bit.ly/mobilize)
Biggest resource: Your supporters
JD Lasica, Socialbrite.orgemail: [email protected]: @jdlasica
Let’s keep talking
Resources at bit.ly/mobilize
Bookmarks at delicious.com/socialmediacamp/mobilize
Presentation at slideshare.net/jdlasica
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