Mobile und Social Web: Alles nur Marketing ?
Christian Meder, inovex GmbH
Christian Meder
Schwerpunkte open source (free software) Linux Web Java Android CTO@inovex Christian Meder
Warum ? Was ? Wer ? Warum ich ? Wie ? Wann ?
Agenda
Warum ?
„The next generation of leaders and start-ups to emerge will involve mobile, local
and social.“
Was ?
Social Web
• Blogs, Wikis
• Profiles
• Connections
• Status Updates
• Sharing:– Likes, +1– Text– Photos– Videos
• Social Search, Social Browsing, Social Commerce„When your friends aren't Google employees, using your social graph to influence your search results is somewhere between stupid and insane.“
Michael Gray, Graywolf's SEO blog
Mobile Social Web
• Location awareness
• Context awareness (personalized device)
• Mobile mashups
Wer ?
Social Media Marketing
Warum ich ?
Guillermo Garcia-Mont, dribble.com
Intranet Social Web
Consumerization
Wie ?
• Connect (2008)
• Graph API (2010)
• OAuth 2.0
• OpenGraph Protocol
• Social Plugins
• Apps auf Canvas
OAuth
OAuth
• Blaine Cook (2006, Twitter)
• offener Standard
• Authorisierung, Freigabe von Services
• 1.0 (2007)
• 2.0 draft v2-25
• nicht rückwärtskompatibel
• Desktop, mobile, web und living room
OpenSocial
• container and API for web apps
• 0.5 (2007, launch)
• Proxy and OAuth
• 1.0 / 1.1 (2010)
• Shindig
• IBM, SAP, Jive, Atlassian, Liferay, ...
OpenSocial
• 2.0 (2011)
• Activity Streams
• Oauth 2.0
• OpenSearch
• Mobile
• Shindig 3.0 nicht released (trunk)
HTML5
• Geolocation API (GPS)
• Audio API
• WebGL API
• Touch Events API (multi touch)
• Orientation API (accelerometer)
• _no_ Media Capture API (camera)
HTML5
• mobile browser test
• Open source WIP
Web Intents
Web Intents
Wann ?
Jetzt !
Guillermo Garcia-Mont, dribble.com
Jetzt, aber Lücken
Jetzt: Services and APIs
Geduld: Web Intents
Jetzt 1.x: Liferay, Atlassian, Jive, ...Geduld 2.x: Shindig und Rave
Vielen Dank !