Social TV#SocialTVSM4
in Today’s World
Meet The Team
Justin Dorsen@JustinDorsen
Dana Jaskier @DJaskier
Sona Kim @SonaLisa_
Brittany Fowler @BNFowler
Sean Martinelli@SeanMartinelli
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Follow Our Experts
Maya Watson @MayaWatson
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Geoffrey Colo@GeoffreyColo
ABC’s Nashville
Gus Rosendale@Gus4NY
Breaking News ReporterNews Channel 4, NY
Harpo Studios
Walter Levitt@MediaMtkgGuy
Comedy CentralCMO
What is Social TV?
“Social TV refers to technologies surrounding television that promote communication and social interaction related to program content” (Mashable).
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How did you watch TV before social media?
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The Beginnings of Social TV
1970s: “The Qube”
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The Beginnings of Social TV
1980s: Zenith’s Spacephone
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The Beginnings of Social TV
2000s: AOL launches AOLTV
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2006: ABC becomes the first network to offer full episodes online for free2009: The U.S. Open launches live videos of tournament for the first time 2009: Mad Men character tweets2009: TV.com launches live chatting service 2012: London becomes first social Olympics
The Beginnings of Social TV
How to do Social TV
•There isn’t one “correct” way to engage viewers in social TV. •All about interaction and conversation •Genre makes a difference. •Reality competition television shows were the first to experiment with social TV.
#SocialTVSM4
Reality Shows First created social interaction through voting techniques (texting, phone calls)
Voting options progressed over time -People can now tweet votes
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Scripted TV
-Engage viewers through trivia prompts
-Actors live-tweet during shows
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Best Social TV Practices
ABC’s Nashville@GeoffreyColo - Transmedia Producer
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ABC’s Nashville
- Twitter bus - Cast live tweets during episode
- Organized group tweeting on different sets of shows
- “Behind the scenes” photos
- Contest: Rayna’s album cover
- Encouraging cast to tweet/post photos on own accounts during week
#SocialTVSM4
“Fans love the idea that when they’re watching a show, they know all the cast are sitting together, just like they are, watching at the same time. For fans, that’s one of the more exciting things.” - Geoffrey Colo
Cast Photos!
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^ Connie Britton joined Twitter on March 31st - already has 57K followers!
#SocialTVSM4
News, talk shows and general programming •Reporters and hosts tweet live updates of stories and breaking news.
•Viewers interact directly with reporters and hosts.
• Shows poll viewers using specific hashtags and utilize Instagram #SocialTVSM4
News, talk shows and general programming “Since I started using Twitter for my reporting job, I have more of a connection with my viewers. Now we can have a conversation via social. Many times, viewers will tweet me leads that we’Il pickup. I also tweet stories and behind-the-scenes images to my followers.”
-Gus Rosendale, News Channel 4, NY
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“Gone are the days of spending entire launch budgets plastering cities with outdoor ads and radio commercials. We do still use traditional media where it’s appropriate, but as you would expect, much of our marketing effort is now focused in the digital space.” -Walter Levitt
Best Social TV Practices
Comedy Central#SocialTVSM4
Specific Content and Fan Integration
● “Social TV is 80% planned and 20% organic”
● @midnight uses #hashtagwars ● Becomes a trending topic every
night● Every brand in 2014 should be
having conversations with the fans
Best Social TV Practices
Comedy Central#SocialTVSM4
Best Social TV Practices
Harpo Studios
#SocialTVSM4
Best Social TV Practices
Harpo Studios
2013: Oprah’s Lifeclass wins Emmy Award for Outstanding Achievement in Interactive Media
Utilized Key Social Media Tools Including:
What’s Next?
-Single platform approach
-More Social TV Apps
Nielsen Twitter TV Ratings ● Launched October 2013● Measure TV-related
conversation on Twitter - authors and audience
http://www.nielsensocial.com/
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Twitter Expands Social TV Efforts
Conclusions and Questions
- What does all of this mean to YOU?!
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