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?“ DO YOU STILL BELIEVE THAT PEOPLE WATCH TRADITIONAL ADS? ”
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” THEY AREN’T EVEN PAYING ATTENTION TO THE ROAD ANYMORE ! ”
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“ HOW DID ONLINE ADVERTISING WORK FOR YOU? ”
S
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2015 average CTR on banner ads 0.06%
” LET’S POST CONTENT ON SOCIAL MEDIA! ”
12 %
ORGANIC REACH
20133 %
2015
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That’s why we’ve built SOCIAL SEEDER
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A PLATFORM THAT FACILITATES ONLINE AMBASSADORSHIP
• we assist with the identification, recruitment & activation of your online internal & external ambassadors
• we activate your ambassadors by inviting them to share your content on their social networks
• we generate exponential reach creating tremendous impact
• measurable results & sharp insights
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?“ WHY AMBASSADORSHIP?”
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“ WHY AMBASSADORSHIP?”
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An ambassador is an internal or external person who loves to spread
the word about your brand on a voluntary basis.
84% says friends & family are most influential to their behavior
“ WHY AMBASSADORSHIP?”
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1 AMBASSADOR
SHARES ON 2,4 NETWORKS
REACHES 317 PEERS
INFLUENCES 4,96% TO CLICK ON BRANDED CONTENT
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“ WHY AMBASSADORSHIP?”
“ WHY AMBASSADORSHIP?”
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50,000 FOLLOWERS 1,500 REACHED
3% ORGANIC REACH
5 AMBASSADORS 1,500 REACHED
317 PEERS REACH PER AMBASSADOR
WHEN YOU SHARE CONTENT ON YOUR SOCIAL MEDIA
WHEN YOUR AMBASSADORS SHARE YOUR CONTENT ON SOCIAL MEDIA
“ WHY AMBASSADORSHIP?”
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“ WHY AMBASSADORSHIP?”
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MORE ENGAGEMENT
EXTERNAL AMBASSADORS
AMBASSADORSHIP = ENGAGEMENT CUSTOMER ENGAGEMENT = RETENTION
INTERNAL AMBASSADORS
➜ AMBASSADORSHIP = ENGAGEMENT EMPLOYEE ENGAGEMENT = MOTIVATION➜ ➜
➜
➜ ➜
?“ HOW DOES SOCIAL SEEDER WORK?”
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RECRUIT & INVITEAMBASSADORS
1
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CREATESHAREABLECONTENT
2
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PREPARE YOUR SEEDING MESSAGE
3
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ACTIVATE YOUR AMBASSADORS
4
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AMPLIFY YOUR BRAND MESSAGE
5
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MEASURE THESEEDING RESULTS
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BOOST YOURAWARENESS
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RECRUITMENT
MESSAGE
SHAREREACH
LEARN & OPTIMISE
OURSOCIAL WHEEL
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?“ WHY SHOULD YOU USE SOCIAL SEEDER?”
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HIGHER EFFECTIVENESS
BROADER REACH
HIGHER IMPACT
MORE ENGAGEMENT
Traditional marketing isn’t enough
You’re not the only one spreading the news
People are far more likely to trust messages fromfriends over any type of brand communication
People really feel part of the cause
OUR CLIENTS
ACTIVATE MORE THAN 100,000 AMBASSADORS
PER MONTH
HAVE REACHED MORE THAN
5 MILLION PEERS
CLIENTS HAVEGENERATED
+20,000 EXTRA VISITORS
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In 2015, we…
have been working togetherwith +100 clients
grew from 1 part time to 9 full time coworkers
expanding towards The Netherlands & France
are laying foundations for the rest of Europe
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SOME OF OUR AMBASSADORS
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?QUESTIONSPRESENTATION I Socialmedia Summit
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