Social, mobile and Big Data, a match made in heaven?
Information Management Forum
[email protected]@jcaudron
1donderdag 8 november 12
@jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron
• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...
• We work for large European clients
2donderdag 8 november 12
@jcaudron
Our Field of Activities
Impact on traditional communication, media, business, ...
Online Media Social MediaMobile & Tablets
Connected TV
3donderdag 8 november 12
@jcaudron
Order one (in Dutch)
www.MediaMorgen.com
@jcaudron
4donderdag 8 november 12
@jcaudron
To get this started...
• Who is using?
- Facebook, Google+, ...
- LinkedIn, Plaxo
- LBS
- Augmented Reality
• Who is using?
- an iPhone
- an Android phone
- a Blackberry
- a Microsoft Windows phone?
- a Nokia, Samsung, Sony Ericsson, ...
- a tablet (iPad, Android, ...)
- Apple TV, Boxee, ...
5donderdag 8 november 12
@jcaudron
A short history of everything (in media)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
6donderdag 8 november 12
Social Media Key Insights
7donderdag 8 november 12
@jcaudronThe sky is the limit...
TV
Ra
dio
Pri
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Bill
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DM
So
cia
l Me
dia
From ... ... to
Sa
les
Ma
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icat
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ort
HR IT
PR
& E
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un
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R&
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En
terp
rise
2.0
Social Business
8donderdag 8 november 12
@jcaudron
9donderdag 8 november 12
@jcaudron
TransparencyCloseness
ResponsivenessSpeed / Agility
AuthenticityConnectivity
10donderdag 8 november 12
@jcaudron 7.000.000.00011donderdag 8 november 12
@jcaudron 7.000.000.000
2.000.000.000
12donderdag 8 november 12
@jcaudron 7.000.000.000
2.000.000.000
1.500.000.000
13donderdag 8 november 12
@jcaudron 7.000.000.000
2.000.000.000
1.500.000.000
6.000.000.000
14donderdag 8 november 12
The Future is ‘Mobile’
15donderdag 8 november 12
@jcaudron
Mobile is the Biggest!
6 billion mobile p
hone subs
1 billion were sol
d 2010
16donderdag 8 november 12
@jcaudron
Apple will continue to dominate the market for the next coming years.
Source: Forrester March, 2012
17donderdag 8 november 12
@jcaudron
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
Semantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
Browse
+Search
+Ask
+Tag
Evolution of Navigation
18donderdag 8 november 12
@jcaudron
Mobile as Second Screens for the World...
19donderdag 8 november 12
@jcaudron
Mobile amplifies the power of social...
20donderdag 8 november 12
@jcaudron
Mobile is driving the cloud today...
21donderdag 8 november 12
@jcaudron
22donderdag 8 november 12
@jcaudron
Corporate Owned, Personally Enabled
CoCe BYOD CoPe
23donderdag 8 november 12
@jcaudron
Social is per definition NOT mass communication and interaction
It is communication and interaction of masses of niches
24donderdag 8 november 12
@jcaudron
Mobile
BIG DATA!25donderdag 8 november 12
@jcaudronBIG DATA!
Mobile Stuff
Mobile
Tweets Check-ins
Sensor dataMachine2Machine (IoT)
(Youtube) videosSpotify Streams
Facebook Stuff
All the traditional (structured) input
The quantified self
26donderdag 8 november 12
@jcaudron
27donderdag 8 november 12
@jcaudron
Social, mobile and big data,a match made in heaven?
28donderdag 8 november 12
@jcaudron
70.000 hours of new video on Youtube
3 billion Google searches
985.000.000 posts on Facebook
145.000.000 tweets
68.000.000 apps downloaded
3.000.000 FourSquare check-ins
5.184.000 Instagram pictures
Unstructured Data29donderdag 8 november 12
@jcaudron
Mobile
BIG DATA!
oops
30donderdag 8 november 12
@jcaudron
How does the social and mobile data-buzz becomes meaningful?From manual to machine?
31donderdag 8 november 12
@jcaudron
How do you get unstructured thoughts, emotions, intentions, opinions, ...
of billions of people in a database?
?
32donderdag 8 november 12
@jcaudron
You can use social media and big data to predict the future of the world
33donderdag 8 november 12
@jcaudron
But can you predict the next purchase of one individual?
- who’s able to work out the actual business rules?
- what business people are able to use these rules to do business?
34donderdag 8 november 12
@jcaudron
Can BIGbecome SIMPLEenough to create BUSINESS value?
Mobile
35donderdag 8 november 12
@jcaudron
Social, mobile and big data,a marriage of convenience?
36donderdag 8 november 12
@jcaudron
Maybe there is another match made in heaven?
37donderdag 8 november 12
@jcaudron
B I GDATA
SMALL DATA
Mobile
Apps+Location+ Profiles+Social Recommendations
feed trends
add live intelligence
Relevant individual solutions
38donderdag 8 november 12
@jcaudron
Who should own big data in your company?
39donderdag 8 november 12
@jcaudronBig Data Ownership
TV
Ra
dio
Pri
nt
Bill
bo
ard
s
DM
Big
Dat
a
Sa
les
Ma
rke
tin
g &
Co
mm
un
icat
ion
Se
rvic
e &
Su
pp
ort
HR IT
PR
& E
xte
rna
l Co
mm
un
.
R&
D &
En
terp
rise
2.0
Big Data
40donderdag 8 november 12
Social, mobile and Big Data, a match made in heaven?
Information Management Forum
[email protected]@jcaudron
41donderdag 8 november 12
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