Transcript
Page 1: Social media workshop kl october 2012

Ian McKeeCEO, Vocanic

To register call Ruby at +603 7726 2588or [email protected]

24 October 2012KLGCC(KUALA LUMPUR GOLF & COUNTRY CLUB)Function Room 2, No. 10, Jalan 1/70D,O� Jalan Bukit Kiara, 60000 Kuala Lumpur

8.30am to 5.30pm

Page 2: Social media workshop kl october 2012

WHAT YOU WILL LEARN ABOUT SOCIAL MEDIA MARKETING: ! What’s Wrong with the current model! The Value & Economics of Advocacy! Social Media Marketing as part of an

integrated campaign! Ethics! Viral Marketing! Evangelist Marketing! Buzz/Stunt/Guerrilla Marketing! In!uencer Driven Social Media Marketing! The Groundswell(tm) Planning Process! Who are In!uencers – How do you

identify them! How to activate In!uencers! The Impact of In!uencers – Some

observed Metrics! Participant Activities – Break Out

Workshop Activities! Social Media – what is it! Why You (as a marketer) should care! The 4 Steps to “do” Social Media Marketing

Ian Mckee CEO, Vocanic.Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing business. He has over 20 years of experience in sales, IT, and starting and running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also brings with him 8 years of experience of running regional business with clients from Australia and Japan. Ian now publishes various blogs, and is frequently seen on TV talk shows within the scope of Word of Mouth marketing. As CEO for Vocanic, he specialises in Identifying In!uencers and crafting strategies to engage and activate them to launch word of mouth campaigns for clients such as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was MD for Informative Asia Paci"c working on customer dialogue and In!uence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s leading Word of Mouth Marketing specialist.

!"#$%&()*$%MARKETING WORKSHOP

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PROGRAMME

24 October 20128.30 am

Registration.9.00 am

Introduction.9.15 am

A review of the old modelActual Media Consumption Trust Visibility Q&A10.30 am

Morning Co ee10.45 am

An Overview of Peer to Peer Marketing Techniques Viral Evangelist Buzz / Guerrilla Social Media Marketing1.00 pm

Lunch2.00 pm

The Value & Economics of Advocacy In uencer Driven Marketing

Social Media Marketing as part of an integrated campaign

In uencer Driven Social Media Marketing The Groundswell(tm) Planning Process Who are In uencers – How do you identify

them How to activate In uencers The Impact of In uencers – Some observed

Metrics3.00 pm

Afternoon Tea3.15 pm

Ethics Participant Activities – Break Out Workshop

Activities Social Media Marketing Why You (as a marketer) should care The 4 Steps to “do” Social Media Marketing5.00 pm

Wrap up. Q&A.

Page 4: Social media workshop kl october 2012

24 October, 20128.30am - 5.00pmIncludes Lunch, Coffee

KUALA LUMPUR GOLF & COUNTRY CLUB (KLGCC)Function Room 2, No. 10, Jalan 1/70D,Off Jalan Bukit Kiara, 60000 Kuala Lumpur

Please complete this formand fax to 03 7722 5712

Contact:03 7726 2588 (Ruby)Email: [email protected]

Admission fee :RM 1300 (per pax)RM 1100 (For 3 pax+)


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