Social Media for Positive Social Change
Libyacrisismap.net
Prague Mothers
Sicamp.org
Random Hacks of Kindness rhok.org
And you want me to do facebook too?
ListenCreateShareStrategizeBe safe!
LISTEN
1. Better understand the people who matter most. 2. Start conversations with potential new supporters. 3. Answer questions and provide suggestions. 4. Correct misconceptions. 5. Feed your biggest fans.
6. Increase your own professional knowledge.
7. Keep tabs on your critics.
8. Spot programmatic trends earlier. 9. Respond rapidly to flare-ups. 10. Be relevant and timely.
Google AlertsSocialmention.comTwitter
SearchFilter
CREATE
WHAT PEOPLE LIKE TO SHARE?
Invisiblepeople.tv
Audiovisual content (content is the king!)
Be Regular
VideoYoutubeVimeoUniversalsubtitles.orgVimeo Video School
Blogging:Wordpress.com
Creative Commons
Set Your Theme (What is yours?)
Always Offer Action
SHARE
WHY PEOPLE SHARE CONTENT?
People build their identities online, help them and be part of it
Microblogging and Social NetworkingFacebookLinkedInTwitter (tweetdeck.com, hootsuite.com)Google +
NewslettersMailchimp
Own contentOthers content
OSOCIO.ORG
Not audience, but community
Become Media OutletTopic first, brand in background
Turn articles to:
How-to …List of / 10 things you need to …Review of …Summary of debate
Be attractiveBe useful
Sharing on Facebook – Edgerank
http://www.simplyzesty.com/facebook/facebook-brand-posts-only-reach-16-of-your-fans-infographic/
Videos, Images, Links
Comic strips
Memes
Controversial questions
Quotes - www.brainyquote.com
Infographics
INFOGR.AM
Popular memes
People are lazy – make it easy to share!
Sharethis.com
Power Users
Not cool to share …
Personal Organizational
Begging for attention(“Is this really happening?”)
Begging for Compliments (“OMG, I feel I am so fat!”)
Feeling like everyone cares(“Just ate lunch, going to nap”)
“Leaving house for 2 weeks”
Creating profile for your organization/company
Continuous self-promotion
Spamming
Posting at wrong times
Facebook connects you with people you went to school with
Twitter connects you with people you wish to go to school with
Revolution in media communication in 140 characters
Pinterest.com
Hootsuite.com / Tweetdeck.com
BE SAFE!!!
https://security.ngoinabox.org/ar
www.onorobot.org
Communication Action Plan
Know the change you want to see and who has the power to create
that change!
1. Split into groups, share the tasks
2. Analyse and Assess
Find the less experienced organization in your group
Analyse what they are doing well
Identify what could be improved
What they need the most?
3. Set the theme/topic
What is their "thing"?
What are their keywords?
4. Identify main objective
Raise awareness about topic?Raise awareness about NGO?Engage supporters?Recruit volunteers?... ?
5. Identify target groups
Who is their primary target group and why?Who can help them to reach their goals?Are there any power users? Who are they?
6. Message and Action
Clearly tell the target audience what you want to tell them and what they can do to help
7. Strategy and tools
What should they do to reach the audience?
What content they have? How to make it attractive? (audiovisual content, how-to…, 10 things to…,…)
Find attractive content they could share
Help to create blog, FB page, Twitter and Pinterest account
8. Impact and Indicators
How will you measure that the communication was successful?
9. Share tasks, choose notekeeper and Presenter
16:15 See you here
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