B2B Social Media
“Please feel free to Tweet @wvrknight during this session”
Sales Techniques for SME
Warren Knight
Speaker / Author / Consultant
CEO, co-founder of Gloople
20 years Retail Experience
5 years Social Media
International Business
Social Media for Business
Online store
Ratings & reviews
Peer to peer sharing discount
Embedded Facebook store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
Blippar
Buffer
Zopim
Social Media Explained
Social Success
Find Social forums, blogs, social sites & groups Tune in – Listen to the conversations. Set up Google alerts, join groups and forums, use LinkedIn, follow Twitter conversations Socialise your CRM – Integrate social profiles Track social-driven sales – measure the return on your social investment
Social Sales
Social Success
Listen and monitor - Brand, Market and Competition Start dialogues – come out and meet people Identify influencers – let people inside, through blog posts, tweets Make it easy for people to share your content – social commerce trust Use tools that share best practice
Social Marketing Social Sales
Social Success
Engage with customers offer a support channel for their issue Encourage ‘one and done’ fast response to tweets & Facebook Automate social listening Maximise your knowledge make it easy for customer-facing people to access your expertise Social-enable your online support portal – rewarding users who help other users Integrate all channels
Social Customer Service Social Marketing Social Sales
The Big News
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
Influence Search Rankings
The Big News
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
What we share Matters
Over 170 million people are already using Google+
Influence Search Rankings
Brand Continuity
Socialise your business
No. 5
LEAD Strategy
LEAD: LISTEN
Experiment
LEAD: LISTEN
LEAD: EXPERIMENT
Best Practice
Advice: As an expert you should offer advice
Share: Article, link information that aligns with your
business
Engage: Industry. Follow them, re-tweet, engage in
conversations
Have fun: Be funny - send links to relevant funny articles
Special Offer: Send information about a special offer,
promotion, event
5 a Day
1 Post a Day
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to
online article
Add Value: Talk around the business and add value
to your audience
Competitions & Polls: Find out what your customer
want
1 Blog a Week
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
Develop
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
LEAD: DEVELOP
What is Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social, Twitter, Google+, LinkedIn
Case Studies, White Papers
Tumbler, Posterous
The Power of Content Marketing
Tweet Your Savings
#AmexWholefoods
$20 Credit, Spend $75
Case Study
Five days after posting the videos on their specially designed website, Will it Blend, and on YouTube. They had 9.5 Million
views on YouTube.” 150 Million upload the videos and shared.
In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone.
The dust of each of these products fetched $800 and $901 respectively
United Airlines Breaks Guitar 4 Million People
Cost The Airline $180 Million?
Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars
UNDERSTAND AND USE IT ...OR
7 Social Media Tips to Take-away
Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into PR, email, direct mailing & advertising
Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track
Content Marketing Use your keywords in every form of communication
Mobile Is your website is mobile compatible use HTML 5 not apps
SEO Create your online voice & communication using your keywords
Video YouTube is the second largest search engine
Make It Digital Create a digital version of the original version
Social Media Workshop £119
How to Increase Sales using Social Media 27th April in London During the half day workshop I will be helping you.
Define your online voice and improve the brand awareness
Use Twitter, Facebook LinkedIn to increase your online sale Use the latest Social Media tools to help you save time
Define and reach your online target audience
Design a Social Media Strategy to use Twitter, Facebook, Google+,
LinkedIn and more
Learn why sentiment is important to drive sales Identify do’s and don’ts when implementing your Social Media Strategy
If you would like to find out more information on my workshop, or to book your place please click here: http://bit.ly/HByu4X
Consultancy / Training / Mentoring
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