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Page 1: Social Media Usage in Asia-Pacific

twosocial.com •• [email protected]

AN iSENTIA SERVICE

People on Social •• Australia

Facebook1

13,400,000YouTube2

9,639,000 unique users (Sept 2014)

LinkedIn3

6,667,000Pinterest6

N/A

Social Media Snapshot •• February 2015

Social networking penetration by region.

The Asia Pacific region accounts for 52.2% of global social media users.

97.3% of active social media users in region have accessed social media on their mobile devices Top 10 countries in region

based on percentage of Facebook users.

Asia is central to Facebook growth, given that this region has more than 426 million active users.

32.8% of all Twitter users are from the Asia Pacific region.

As of February 2015 (1 newsroom.fb.com, 2youtube.com/yt/press/statistics, 3 press.linkedin.com)

*techinasia.com, sideshare.net, mediabistro.com, statista.com, go-globe.com

Twitter4

N/AInstagram5

N/A

SOCIAL MEDIA USAGE IN ASIA PACIFIC

43% East Asia

7% South Asia

26% Southeast

Asia

44% Oceania

52.2%

Indonesia 96%

India 93%

Vietnam 94%

Hong Kong 93%

Malaysia 94%

Taiwan 91%

Philippines 94%

Singapore 91%

Thailand 93%

Australia 78%

% of online population

% of total population

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