• 30 minutes to... • Position Social Media
Marketing• Case studies• Share (some of) our
knowledge
Why make professional use of Social Media?
• Nearly 1 in 4 people in the world are active on social networks (e-marketeer)
• Your customers, your competitors, your employees and your prospects are on social media.
• people communicating with people• relationship marketing • listen, understand and implement what your
consumers are asking for• humanise your brand
Social Interaction
Market Study 2013Source: 2013 s o c i a l m e d i a m a r k e t i n g i n d u s t r y r e p o r t M.A Stelzner
Top 5 benefits of social media marketing:• Increased exposure• Increased traffic• Marketplace insight• Brand loyalty• Generate leads
“Important”
Business Impact
• 86% of marketers consider social media important.
• 75% of marketers started using social media marketing in the last three years.
• Marketing budgets shift fast to Social Media.
< 1 year
1-2 years2-3 years
A Marketing revolution
Leading tools (incl China)- JeffBullas.com
Asia Pacific region dominates the social media landscape
And... Thailand? Zocial Inc.
Top five platforms delivering results:
Facebook – 92%
Twitter – 80%
LinkedIn – 70%
Blogging – 58%
YouTube – 56%
The Social Media Clutter
• Branding your products• Reach new people• Interact with your audience• Generate demand (Pull Marketing)
Facebook Business Basics
• Create a professional Facebook Page• Use a compelling cover photo• Personalize & show who you are• Use variety in all your posts• K-I-S-S
5 Facebook Power Tips
• Develop a Content Strategy• Develop a Posting Schedule• Build and engage• Increase your audience using Ads• Use your tabs wisely
[NLP Page]
Facebook Ad Campaigns
Ad Campaign Campaign Reach
Responses Prospective Event
Attendees
Budget Amount Spent
Ad Campaign 1 (Promote
Manchester United event)
170,328 people 399 Event Responses
421 people 2 USD/day 63.80 USD
Ad Campaign 2 (Increase Page
Likes)
53,179 people 1,068 Page Likes
- 5 USD/day 74.41 USD
Ad Campaign 3 (Promote FTCC
event)
296,385 people 75 Event Responses
70 people 4 USD/day 39.6 USD
Ad Campaign 4 (Promote Red Passion event)
135,026 people 51 Event Responses
73 people 4 USD/day 16 USD
• Show and share your expertise• Find and interact with – Potential Employees– Customers– Suppliers– Peers
• Learn and gain knowledge
LinkedIn Business Basics
• Quality picture• Background and experience• Build your network carefully• Communicate with your contacts• Company page• Join groups• Add value and knowledge to conversations
5 LinkedIn Power Tips
• Make your profile easy to find: example• Choose your Groups strategically• Personalize your connect invitations• Avoid spamming• Meet people in person ME
YOU
GROUP
Inge Geerdens
Spam is easily recognised...
5 Social Media Power Tips
• Be present on many platforms• Post valuable content regularly• Develop a strategic Social Media plan• Find out where your customers are online• Invest time daily and be consistent
Social Media Funnel and Measurement
Criteria• Visibility• Traffic• Engagement & Reach• Leads• New Customers
Measurement• Impressions• Visits, Clicks• Likes, Share, Comments• OPT-In• Buy
More than Community Management
– Engagement strategies– Strategic use of data – Focus on valuable business outcomes: ROI– Create user experiencesto generate demand
Social Media: the 3 biggest strategic business mistakes
• 1- Not having a social media presence. • 2- Having an unprofessional social media
presence.• 3- Not having a well defined strategy and goals.
WebMob trainingSocial Media Fast Track
for Business with BAM SMS
Social Media Marketing Strategy
Set well defined goalsSelect the best tools mix for
your businessSocial Media ToolkitBuild your audienceBudget allocation guidelinesMeasure results
Discover more aboutSocial Media on November 4
Thank you very much for your attention
BAM-SMS is a Bangkok based Social Media Marketing company
We use Social Media Marketing to deliver to our clients highly targeted online marketing strategies - reach the right prospect- at the right time- with the right message
Q & A
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