Presented ByTYLER THOMAS | TylerAThomas
Social Media Specialist | University of NebraskandashLincoln
April 4 2014
SOCIAL MEDIA TOOLS
amp HOW TO USE THEM
PLANNING
PLANNING
3
bull Goalsndash What do you want to
accomplish ndash Who is your audiencendash What do you want people
(consumersconstituentsfollowers) to do
bull Which channels make the most sensendash How will you manage
each
TylerAThomas | UNL
PLANNING
4
bull Social Media Channels
Instagram Twitter Facebook
YouTube LinkedIn Vine
Website ampor Blog
Google+
Slideshare
TylerAThomas | UNL
PLANNING
5
bull Content Creationndash What will you postndash How oftenndash Who will post
TylerAThomas | UNL
PLANNING
6
bull Content Creation Ideasndash Make your posts relevant to your audiencendash Be succinct friendly and conversationalndash Share photos amp videos they tend to be more engaging
(pay attention to sizing)ndash Ask questions or seek inputndash Give access to exclusive information and specialsndash Be timely by posting about current events holidays or
newsndash Establish andor use a popular hashtag to increase post
reachTylerAThomas | UNL
PLANNING
7
bull Physical Inspiration Boards ndash Sticky Notesndash Notecards
bull Inspiration Folders ndash Screenshot and save
ideas on your computerbull Pinterest Boards with
different ideas (Pin It)
TylerAThomas | UNL
EXECUTION
EXECUTION
9
bull Scheduling Tools
TweetDeck
TylerAThomas | UNL
EXECUTION
10
bull Photo Editing PicMonkeycom (desktop)
TylerAThomas | UNL
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
PLANNING
PLANNING
3
bull Goalsndash What do you want to
accomplish ndash Who is your audiencendash What do you want people
(consumersconstituentsfollowers) to do
bull Which channels make the most sensendash How will you manage
each
TylerAThomas | UNL
PLANNING
4
bull Social Media Channels
Instagram Twitter Facebook
YouTube LinkedIn Vine
Website ampor Blog
Google+
Slideshare
TylerAThomas | UNL
PLANNING
5
bull Content Creationndash What will you postndash How oftenndash Who will post
TylerAThomas | UNL
PLANNING
6
bull Content Creation Ideasndash Make your posts relevant to your audiencendash Be succinct friendly and conversationalndash Share photos amp videos they tend to be more engaging
(pay attention to sizing)ndash Ask questions or seek inputndash Give access to exclusive information and specialsndash Be timely by posting about current events holidays or
newsndash Establish andor use a popular hashtag to increase post
reachTylerAThomas | UNL
PLANNING
7
bull Physical Inspiration Boards ndash Sticky Notesndash Notecards
bull Inspiration Folders ndash Screenshot and save
ideas on your computerbull Pinterest Boards with
different ideas (Pin It)
TylerAThomas | UNL
EXECUTION
EXECUTION
9
bull Scheduling Tools
TweetDeck
TylerAThomas | UNL
EXECUTION
10
bull Photo Editing PicMonkeycom (desktop)
TylerAThomas | UNL
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
PLANNING
3
bull Goalsndash What do you want to
accomplish ndash Who is your audiencendash What do you want people
(consumersconstituentsfollowers) to do
bull Which channels make the most sensendash How will you manage
each
TylerAThomas | UNL
PLANNING
4
bull Social Media Channels
Instagram Twitter Facebook
YouTube LinkedIn Vine
Website ampor Blog
Google+
Slideshare
TylerAThomas | UNL
PLANNING
5
bull Content Creationndash What will you postndash How oftenndash Who will post
TylerAThomas | UNL
PLANNING
6
bull Content Creation Ideasndash Make your posts relevant to your audiencendash Be succinct friendly and conversationalndash Share photos amp videos they tend to be more engaging
(pay attention to sizing)ndash Ask questions or seek inputndash Give access to exclusive information and specialsndash Be timely by posting about current events holidays or
newsndash Establish andor use a popular hashtag to increase post
reachTylerAThomas | UNL
PLANNING
7
bull Physical Inspiration Boards ndash Sticky Notesndash Notecards
bull Inspiration Folders ndash Screenshot and save
ideas on your computerbull Pinterest Boards with
different ideas (Pin It)
TylerAThomas | UNL
EXECUTION
EXECUTION
9
bull Scheduling Tools
TweetDeck
TylerAThomas | UNL
EXECUTION
10
bull Photo Editing PicMonkeycom (desktop)
TylerAThomas | UNL
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
PLANNING
4
bull Social Media Channels
Instagram Twitter Facebook
YouTube LinkedIn Vine
Website ampor Blog
Google+
Slideshare
TylerAThomas | UNL
PLANNING
5
bull Content Creationndash What will you postndash How oftenndash Who will post
TylerAThomas | UNL
PLANNING
6
bull Content Creation Ideasndash Make your posts relevant to your audiencendash Be succinct friendly and conversationalndash Share photos amp videos they tend to be more engaging
(pay attention to sizing)ndash Ask questions or seek inputndash Give access to exclusive information and specialsndash Be timely by posting about current events holidays or
newsndash Establish andor use a popular hashtag to increase post
reachTylerAThomas | UNL
PLANNING
7
bull Physical Inspiration Boards ndash Sticky Notesndash Notecards
bull Inspiration Folders ndash Screenshot and save
ideas on your computerbull Pinterest Boards with
different ideas (Pin It)
TylerAThomas | UNL
EXECUTION
EXECUTION
9
bull Scheduling Tools
TweetDeck
TylerAThomas | UNL
EXECUTION
10
bull Photo Editing PicMonkeycom (desktop)
TylerAThomas | UNL
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
PLANNING
5
bull Content Creationndash What will you postndash How oftenndash Who will post
TylerAThomas | UNL
PLANNING
6
bull Content Creation Ideasndash Make your posts relevant to your audiencendash Be succinct friendly and conversationalndash Share photos amp videos they tend to be more engaging
(pay attention to sizing)ndash Ask questions or seek inputndash Give access to exclusive information and specialsndash Be timely by posting about current events holidays or
newsndash Establish andor use a popular hashtag to increase post
reachTylerAThomas | UNL
PLANNING
7
bull Physical Inspiration Boards ndash Sticky Notesndash Notecards
bull Inspiration Folders ndash Screenshot and save
ideas on your computerbull Pinterest Boards with
different ideas (Pin It)
TylerAThomas | UNL
EXECUTION
EXECUTION
9
bull Scheduling Tools
TweetDeck
TylerAThomas | UNL
EXECUTION
10
bull Photo Editing PicMonkeycom (desktop)
TylerAThomas | UNL
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
PLANNING
6
bull Content Creation Ideasndash Make your posts relevant to your audiencendash Be succinct friendly and conversationalndash Share photos amp videos they tend to be more engaging
(pay attention to sizing)ndash Ask questions or seek inputndash Give access to exclusive information and specialsndash Be timely by posting about current events holidays or
newsndash Establish andor use a popular hashtag to increase post
reachTylerAThomas | UNL
PLANNING
7
bull Physical Inspiration Boards ndash Sticky Notesndash Notecards
bull Inspiration Folders ndash Screenshot and save
ideas on your computerbull Pinterest Boards with
different ideas (Pin It)
TylerAThomas | UNL
EXECUTION
EXECUTION
9
bull Scheduling Tools
TweetDeck
TylerAThomas | UNL
EXECUTION
10
bull Photo Editing PicMonkeycom (desktop)
TylerAThomas | UNL
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
PLANNING
7
bull Physical Inspiration Boards ndash Sticky Notesndash Notecards
bull Inspiration Folders ndash Screenshot and save
ideas on your computerbull Pinterest Boards with
different ideas (Pin It)
TylerAThomas | UNL
EXECUTION
EXECUTION
9
bull Scheduling Tools
TweetDeck
TylerAThomas | UNL
EXECUTION
10
bull Photo Editing PicMonkeycom (desktop)
TylerAThomas | UNL
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
EXECUTION
EXECUTION
9
bull Scheduling Tools
TweetDeck
TylerAThomas | UNL
EXECUTION
10
bull Photo Editing PicMonkeycom (desktop)
TylerAThomas | UNL
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
EXECUTION
9
bull Scheduling Tools
TweetDeck
TylerAThomas | UNL
EXECUTION
10
bull Photo Editing PicMonkeycom (desktop)
TylerAThomas | UNL
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
EXECUTION
10
bull Photo Editing PicMonkeycom (desktop)
TylerAThomas | UNL
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
EXECUTION
11
bull Image Sizing Chart
TylerAThomas | UNL
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
EXECUTION
12
bull Phone Apps for photos and videos
PicStitch FlipAGram PicPlayPost
TyPic Camera+ VineTylerAThomas | UNL
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
EXECUTION
13
bull Statigram Manage your Instagram account
TylerAThomas | UNL
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
EXECUTION
14
bull Icons ICONFINDERcom amp SimpleIconsorg
TylerAThomas | UNL
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
PROMOTION
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
PROMOTION
16
bull Add Tabs to your Facebook Pagebull Promote your account in the description of
other platformsbull Include icons on yourndash Website amp Videosndash Point of PurchaseIn Storendash BrochuresBusiness CardsStationaryndash Email Signatures
bull Host a contest of giveawayTylerAThomas | UNL
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
ANALYTICS
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
ANALYTICS
18
bull Questions to ask yourself ndash Is the content Irsquom sharing optimized ndash Will I track this content
bull Tools ndash Bitly (link shortener amp tracking)
ndash Vanity URLrsquos (keeps links clean amp easy to remember)
ndash Facebook YouTube LinkedIn amp Google+ Insights
ndash Website Analytics TylerAThomas | UNL
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
EXTRAS
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
EXTRAS
20
bull Storifybull Participate in popular weekly Hashtag eventsbull Replies on Twitter vs Replies bull Setting Up Accountsndash Maintain consistency with
bull Account Namingbull Photosbull Descriptionsbull Brand Standards
TylerAThomas | UNL
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
TYLER THOMAS|TylerAThomasSocial Media Specialist | University of NebraskandashLincoln
SOCIALUNLEDU
QUESTIONS amp CONTACT INFO
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