Social Media To Social Business
Selso Huerta Vice President
Fuss around Social Media?
Why is Social Media
So Popular?
50 Million Users • RADIO
• 40 YEARS
• TV
• 14 YEARS
• THE INTERNET
• 4 YEARS
• 100 MILLION USERS IN 9 MONTHS
• iPHONE
• 1 BILLION DOWNLOADS IN 9 MONTHS
What do I do next ?
Is this Social Media?
International and leading research-based advisory firm
Brian Solis Principle/owner
Trish Nettleship Senior Director of
Social Media B2B
AT&T
So do we do nothing?
“it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”
– Charles Darwin
“too big to fail”
VICTIMS OF:
“DIGITAL DARWINSIM”
What these companies failed to recognize
was that the internet was going to change
their business
Sandy Carter VP Social Business
IBM
She explained to me that IBM was at
the fore front of the Internet
Change their Culture
NOT STRATEGY…
CULTURE
Difference between the internet
and Social Media/Business?
Online presense
More Personal
10 times BIGGER!
2 Billion people use the internet
Generation Y will outnumber baby boomers
96% of them have joined a social network
Social networking accounts for over 22% of all time spent online
And that number is increasing rapidly
Tammy Gordon Director of Social Communications & Strategy AARP
35 years old
working - college grad
• 5 Billion people are wireless connected through cell phones
• 2 Billion individuals are wired to the internet globally
• Add another 119 Million Tablets
WE have become THE information network
Social Media is:
MARKETING
Online Societies rival some
of the largest countries in
the world
Teenaged Girls
How does this
apply to
Teenage Girls?
Sales Soared
New Campaign
Social Business
Engagement is Personal
• Business to Business (B2B) • Business to Consumer (B2C) • Government to Citizen (G2C)
But
People to People (P2P)
What about your employees?
“Engaged employees work with
passion and feel a profound
connection to their company.
They drive innovation and move
the organizations
understanding that employee
engagement is a force that
drives performance outcomes”.
Using Social, employees
achieve an 18% increase in
engagement versus 1%
amount that didn’t.
To succeed in the
business of the future,
we have to become the
very people we are trying
to reach.
Caution
Rick Wion
Head of
Social Media
McDonalds
Mom Blogger
20,000 followers
Risk Management
Every Social Business
needs to expect the
best, but plan for the
worst.
To be affective, you need to
Listen
Keys to proactive listening are:
• Create search words applicable to your Social Business
• Select one or more tools for Listening
• Train on what to listen for
Listening tools:
• Social Mention
• TweetEffect
• Converseon
• Spiral16
• Google Alerts
• Insights
• TweetDeck
• HootSuite
• Samepoint
• Follower Wonk
• Alexa.com/siteinfo
Brand audience
INTERNET
SOCIAL MEDIA
SOCIAL BUSINESS
Questions? More Information?
Selso Huerta [email protected]
@netpricer service
@NetPricer
Netpricer blog
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