Transcript
Page 1: Social Media to Monitor Your Brand (and job seekers!)

© 2009 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Social Media to Monitor Your Brand(and engage job seekers!)

Christopher Hoyt, PHR

Associate Director of Talent Attraction

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 2: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

What We’re Talking About…

BrandWhat’s our brand?

How can we monitor/audit this?

Who should engage ‘those’ people?

GoalsWhy create goals?

How do we make them measureable?

So what?!

ExamplesHow is it being done?

What’s the ROI on some of the efforts?

What’s next? (for you!)

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 3: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

What the heck is Employment Brand?!

• What is “Brand”?

Company Brand Employer Brand

• Company Brand vs. Employment Brand• Are Recruiters Responsible for “Branding”?

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 4: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

What the heck is Employment Brand?!

• What is “Brand”?

Company Brand Employer Brand

• Company Brand vs. Employment Brand• Are Recruiters Responsible for “Branding”?

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 5: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

What is Everyone Saying About Us?

Audit your brand – Reach, Engagement, Outcome!

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 6: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

What is Everyone Saying About Us?

Audit your brand – Reach, Engagement, Outcome!

SIMPLE & EASY: GOOGLE ALERTS, GLASSDOOR.COM, TOPIX, NICHE SITES (RSS), ETC.

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 7: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

What AT&T Uses…

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 8: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Creating Goals around Social Recruiting

Ask yourself (and your team!)…

“It is not enough to take steps which may some day lead to a goal; each step must be itself a goal and a step likewise.” – JOHANN WOLFGANG VON GOETH

WHO are we targeting?

WHY should we do this?

WHAT do we want to accomplish?

WHERE are is our audience engaged?

WHEN do we measure and deliver?

?

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 9: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Why 21st Century Recruiting…

Recruiting becomes about Connecting…

…not hoarding aged resumes!

Talent Networks instead of Talent Pipelines!

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 10: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

It Starts With an Idea

But continues with…

• Ownership

• Accountability

• Standard Practices

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 11: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Partnerships = Success

Career Engagement doesn’t always start on a career page.

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 12: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Connecting on Facebook

What’s Monitored:

• Fans

• Interactions

• Analytics (traffic)

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 13: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Informative… and FUN!

psst… we’re still tracking!

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 14: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Watching Your Brand on Twitter

The Social Butterfly of Social Recruiting

@attJOBS

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 15: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

• Real time

• Email Notifications

• Threaded Conversations

• Multiple users

• Multiple accounts

• Notes

• Scheduling

• FREE (beta)

For Instance…

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

1

2

3

4

5

6

Page 16: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Search and Track

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 17: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Search and Track

Measuring Influence(a whole different presentation!)

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 18: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Monitoring & Engaging on LinkedIn

What to Watch:

• Groups

• Discussions

• Questions & Answers

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 19: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

I’m Watching… Now What?

Monitoring your brand through Social channels is good.

Managing your brand through Social channels is GREAT.

Measuring your employment brand and engaging candidates through Social

channels is Game Changing!

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

Page 20: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Measuring Return

January - February

1,289 Tweets6,053 Clicks

4.7 CLICKS PER TWEET

7%

Drawing smart conclusions around (social) media…

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

420 Applications – YTD~5,000 before end of year

99$Only spent…

Page 21: Social Media to Monitor Your Brand (and job seekers!)

© 2008 AT&T Knowledge Ventures.  All rights reserved.

Q & A

Social Media to Monitor Your Brand(and engage job seekers!)

Christopher Hoyt, PHR

Associate Director of Talent Attraction

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt


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