SOCIAL MEDIA And Creating Your Brand
Cherie HagenDigital Media Specialist
Northern Essex Community College
Social Media• Twitter• Facebook• LinkedIn• Blogs
Employers• Potential Employers• Current Employers• Teachers• College Admissions
You
Creating Your BRAND
Learning OBJECTIVES
By the end of this session, you will be able to:
• Demonstrate knowledge of demographics of social media.
• Demonstrate knowledge of the need for discretion on social networking sites.
• Identify examples of poor discretion in social media.
• Identify the reasons for the need for privacy and protect yourself when using social media.
A Toast to Social Media!
The seat is thinking:
“Dear God, please
bleach me.”
Whassup FB
homies?
SOCIAL MEDIA POLLWhich platforms are you using?
Facebook Foursquare
LinkedIn MySpace
Twitter Google Buzz
SOCIAL MEDIA POLL
What do you think?• How many Facebook users are there?• What is the average age?• How often do you check in? • How many friends do you have?• How many Twitter users are there?• How many LinkedIn users are there?• How many MySpace users are there?
Facebook Twitter LinkedIn All Social MediaMySpace
Users -> 500 million
Average age: 3861% are aged 35 or older
Misc. Info• 50% log on daily• Average 130
friends
Social Media STATISTICS
Users – > 100 Million
Average age: 3964% are aged 35 or older.
Misc. Info37 percent use their phone to tweet
Users –> 75 Million
Average age: 44
Highlight professional expertise and accomplishments
Average age: 31
Tends to be more popular for bands and musicians
55.6 million adults –just less than 1/3rd of the population – in the US now visit social networks at least monthly
Average age: 37
http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.htmlhttp://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Users –18 -100 Million (depending on who you ask)
Why do we need to be discreet?
My MOM is on Facebook?
So is my EMPLOYER
Or maybe THIS guy
The candidate posted:• provocative or inappropriate photographs or
information - 53 percent
• content about them drinking or using drugs - 44 percent
Why employers have DISREGARDED job candidates after screening social networking sites:
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr519&sd=8/19/2009&ed=12/31/2009&siteid=cbpr&sc_cmp1=cb_pr519_&cbRecursionCnt=1&cbsid=8412d5b32ef54ce6854a035cf3a59d12-303995843-x3-6
The candidate:• bad-mouthed their previous employer,
co-workers or clients - 35%
• showed poor communication skills - 29%
• made discriminatory comments – 26%
• lied about qualifications – 24%
• shared confidential information from previous employer – 20%
Why employers have DISREGARDED job candidates after screening social networking sites:
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr519&sd=8/19/2009&ed=12/31/2009&siteid=cbpr&sc_cmp1=cb_pr519_&cbRecursionCnt=1&cbsid=8412d5b32ef54ce6854a035cf3a59d12-303995843-x3-6
MySpace
Blogs
MARKETING PROCESS
Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates.
Another 11 percent plan to start using social networking sites for screening.
More than 2,600 hiring managers participated in the survey, which was completed in June 2009.
What can go WRONG?
Posting offensive
material
Criticizing your
employer
Not
par
ticip
atin
g in
Soc
ial M
edia
Unprofessional
status updates
Sending ludicrous tweets
BLUNDERS That Might Hurt Your Career
DUMB Jenny!
“OMG I HATE MY JOB and my boss!! Attending another stupid work meeting. Can’t wait to get to the bars!”
Posting OFFENSIVE Material
Unprofessional STATUS UPDATES
Sending LUDICROUS Tweets
Good Examples of BAD Examples
Fix this mayor.
Voters Recall Oregon Mayor Who Posed on Fire Truck in Underwear
ARLINGTON, Ore. — The mayor of an Oregon town who once stripped to her underwear and posed on a fire truck has been stripped of her office.Voters in Arlington, population about 500, voted narrowly on Monday night to recall Carmen Kontur-Gronquist.The tally was 142-139. City officials said the recall is effective Tuesday.Kontur-Gronquist said the pictures of her in black bra and panties were taken for use in a contest about fitness, but a relative posted them on MySpace in hopes it would improve the social life of the single mother.They predated her election, but she said she saw no reason to take them off the popular Web site once elected three years ago. Later, she closed access to them.Opponents said it wasn't fitting for the mayor to be so depicted. They said they also disagreed with her on issues about water and the local golf course.
Fix thispirate.
Drunk pirate
Teacher in Training Denied Credential
Stacy Snyder was weeks away from getting her teaching degree when Millersville University refused to give her a teaching credential after school administrators learned of a photo on her MySpace page labeled "drunken pirate." She said school officials accused her of promoting underage drinking after seeing the photo, which showed Snyder wearing a pirate hat and drinking out of a yellow cup. (ABC News)
Fix thisbaby.
Cops investigate teen mom after 'Smoking' baby Facebook picture
A teenage mother was investigated by police after photographs of her six-month-old son with a cigarette in his mouth were posted on Facebook. Rebecca Davey, 18, was reported by online friends who spotted the picture of baby Ollie. Rebecca updated her status to read: 'Some w***** reported me to the police abwt picture off ollie.‘ Rebecca then declared her love for her son, writing: 'Why Would SomeOne Do That To Me U Ollie No was taking U Yur Mine for lyfee Darlinggg Mummy Loves You :)‘ Her friends rushed to her support, with one writing on her page: 'Some ppl r nosey f****** aint they!! dw [don't worry] ur a good mum they wont hassle u 4 long!!!‘ But another said: 'What chance has the kid got if the family behave like this?‘
Fix thisPalin.
Bristol Palin, Teen Boozehound
Out of some 10 million photos of drunk teens on the internet, this one was good enough, and among the least offensive.
Fix thisintern.
Bank intern busted by FacebookKevin Colvin, an intern at Anglo Irish Bank's North American arm, was busted when he told his manager, Paul Davis, that he'd miss work due to what colleagues took to be a "family emergency". Davis turned up in a photo freshly posted to Facebook from the Halloween party Colvin apparently missed work to attend, and attached it to his reply, copying the rest of the office as he did it. The email thread is now spreading around the net. (Valleywag)
What about privacy and
security?
“You Have Zero Privacy
Anyway. Get Over It”
• Avoid posting your birth date
• Be very careful with location sharing
• Do not “out” your friends
Creating your BRAND
• Work samples– Resume– Portfolio– Research findings– Work samples
• Events• Blogs
So…What have we learned?
Thank YOU!
WORKS Cited
The following websites were used for this presentation:• www.pingdom.com• www.flowchart.com• www.lamebook.com• www.careerbuilder.com• www.nytimes.com• www.Youtube.com• www.stupidsheeple.com• www.facebook.com• www.youropenbook.org• www.archive.org• http://www.cnn.com/2010/LIVING/10/12/tf.guide.proper.facebooking/index.html• http://www.medioteka.net/video/X7gWEgHeXcA/Privacy_And_Social_Networks.html
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