Social Media Success
Choosing the Right Social Media Marketing Channels for Your
Business
Understand Your Buyer Personas
The following will help you create fictitious people for your Buyer Personas:
• What are their names?
• What type of career path are they on and what do they want to achieve?
• What is their age?
• Where do they live and hangout?
• Challenges – what challenges are they trying to overcome?
• What are some of their common objections during the buying decision?
• Where do they hangout online?
• What type of messages do they want from you?
Understanding Your Brand Personas
Lay out all of your Buyer Personas
01What do they all have in common?
02What would be the best thing that could happen for your buyer personas this week?
03What would be the worst thing that could happen for your buyer personas this week?
04What motivates and drives these personas?
05
-Understand this-Understand How to Solve Your Audience’s Problem-
-Understand how to Position Your Brand-
Why is it important to choose the right channel
for my business?
• To best connect with your target audience
• To maximize time spent on each social media channel
• To find places to successfully advertise your product or service
• To effectively implement your sales funnel
Who is using social media?
• There are 2.8 Billion Social Media users in the world
• That is a 22% increase since last year
• With 37% Global Penetration
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7
How do people behave differently?
• Not all of the same
people are on the
same networks
0
5
10
15
20
25
30
Use 1 Site Use 2 Sites Use 3 Sites Use 4 Sites Use 5 Sites
% of People
% of PeopleStatistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7
• Most Popular-1.9 Billion Users
• 83% of Online Women
• 75% of Online Men
• Ages 18-49: Best Place to reach millennials and Gen X. (Gen X spends 7 hours/wk on social media)
• 75% or more of Facebook users spend 20mins or more/day on Facebook
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7
Marketing Suggestions for Facebook
Create and Join
Create and Join Groups
Update
Update Regularly in Groups and answer questions with your product or service as applicable
Post Link
Post a Link to it everywhere you can such as your website, on other social profiles
IMPLEMENT AD STRATEGIES USING TARGETED ADS
YouTube
• 1 Billion Users
• 55% Male 45% Female
• Ages 18-49: YouTube reaches more
18-34 & 35-49 year olds than any
cable network in the U.S.
• 2 Million video views/minute
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7
How to Best Use YouTube
Record and save Record and save webinars that can be used in email marketing campaigns
Offer Offer free videos that solve a problem for your audience
Share Share videos on sites that relate to your brand
Create Create videos about your product or service
• 600 Million Unique Monthly Visitors
• Fastest Growing
• 38% of Online Women 26% of Online
Men
• 90% of Instagram users are younger
than 35
• 53% of Instagram users follow brands
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7
Marketing Suggestions for Instagram
Set
Set-Up a Business Account
Include
Include the Link to your website in your bio
Content
Post content that promotes a solution or provides a solution
Share
Share short videos
Balance
Balance Fun Videos and informational videos. Ex: Behind the scenes
Apply
Effectively Apply Hashtag and image strategies
• Most Oversaturated
• 317 Million unique monthly visitors
• 22% of Online males 15% of onlinefemales
• Mostly 18-29 year olds
• 53% of Twitter users never postupdates
• Users spend an avg. of 2.7 mins on the mobile app/day
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7
Marketing Suggestions for Twitter
Engage and converse
Engage and converse with connections
Offer
Offer helpful tools with posts
Implement
Effectively implement hashtag strategies by researching the hashtags of your buyer personas
• 316 Million Unique Monthly Visitors
• 45% of Online females 17% of online males
• Fairly even distribution amongst age groups
• 10% more likely to purchase an e-commerce item if referred by Pinterest
• Best longevity of Post. Pinterest Pins last an average of 151, 200 mins vs. Twitter 24 mins, and Facebook 90 mins.
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7
Marketing Strategies for Pinterest
Effectively apply imagery to Instagram BoardsApply
Use Key Words when creating boards and postsUse
Link all imagery to impressive content sourcesLink
Try to use your website and documents within your website as much as possible Try
Implement Landing Pages for Lead Capturing Implement
• 106 Unique Monthly Users
• 31% of Online Men 27% of Online
Women
• 45% of people making $75k or
more
• Linkedin Users are slightly less likely
to use other social media sites
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7
Marketing Strategies for Linkedin
Communicate your expertise as a Subject Matter ExpertCommunicate
Communicate with purpose in Linkedin GroupsCommunicate
Do not sell and promote products instead offer your expertise Do not sell
and promote
• 85 Million Unique
Monthly Visitors
• 67% Male 33% Female
• 64% of Users are under
the age of 30
• Sales Content
Discouraged
Statistics from Tracs.com: https://blog.hubspot.com/marketing/state-of-social-media-demographics#sm.0001270puoy3dfbjsqe29uvu1f1c7
Marketing Strategies for Reddit
Share
Share Your Blog Posts
Establish
Establish relationships for potential future guest blogging
Evaluate
Evaluate others in your industry
Identify
Identify frequently asked questions to assist with solution development
GOAL
• Activity should be
designed to drive
potential clients to your
site.