© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Social Media Sharing - It's Kind of a Big Deal
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Speakers
Carra ManahanMarketing Programs Specialist, Marketo
@CarraManahan
#marketo
Glenn GaudetPresident and
Founder, GaggleAmp
@glenng
Page 3© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Quick Housekeeping
• Chat box is available if you have any questions
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides/recording
• Twitter Hashtag: #marketo
Page 4© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Social Sharing
• Half of all social media users under age 35 follow their online friends’ product and service recommendations
• 43% of US marketers have found a customer through LinkedIn• 93% of marketers use social media for business
Page 5© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Your Social Network
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Your Actual Social Network
The real opportunity lies in the ability to reach their network of friends.
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70% trust friends
and family
<20% trust
company messages
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5 Keys to Social Sharing Success
1) Encourage the Share2) Visuals3) Make Every Campaign
Social4) Have the Right
Resources5) Measure Results
Page 9© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Encourage the Share
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Visuals
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Reach
& E
ng
ag
em
en
t
Soci
al Li
ft
Soci
al Li
ft
Soci
al Li
ft
Soci
al Li
ft
Soci
al Li
ft
Landing Pages
Website Facebook Pages
Paid Ads Email
Soci
al Li
ft
Events
Making Every Campaign Social
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Have the Right Resources & People
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Measure Results
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Social Programs
1) Facebook2) Twitter3) LinkedIn4) Slideshare
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• Organic Reach: 64,576
• Paid Reach: 93,056• Clicks: 7.1K• Engagement: 17.3K
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Landing Page Opens in Facebook
Facebook Tabs
• Names go directly into your marketing automation
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Lead Generation Cards
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• Lead data syncs to marketing automation platform
• Requested asset is sent directly to Twitter user’s email inbox
• Engage in the buying cycle and nurture accordingly
Page 19© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Company Updates
• Utilize your company page to promote your content
Extra lift
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Slideshare
eBook: 18K viewsSlidedeck: 353K views
Lead Gen Form
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GaggleAMP
• Encourages employees to share your content with the right message
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Test & Tune With Social Funnel Metrics
Measure,
Test and
Optimize
Coloring Book Referral Resultsas of 9/11/2013
• 341 participants shared
• 400 registered downloads
• 20% increase in registered downloads
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Virtual Event Referral Resultsas of 9/11/2013
• 916 participants shared
• 334 registered for the event
• 36% increase in registration!
Page 26© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The Results
Visits via Social Referral (YTD): 455,955Conversions (TYD): 34,333
Source: Marketo Data as of Jun-2013: Marketo Revenue Cycle Analytics
Social is very important for brand and content amplification.
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Engaging Stakeholders
• People ARE talking about your company• Who are your stakeholders?• Affinity levels• Role of privacy• Value of a share• GaggleAMP/Marketo Integration
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Like It or Not…
People Are Talking About Your Company
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Proactive
Get ahead of it.
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Reactive
Or get squashed by it!
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How do you get ahead of it?
Simple… don’t do it alone.
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Engage Stakeholders
Who are they?
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Fans
• Justin Bieber is #1 on Twitter
• Retweets .08%• Favorites .05%
• How about your fans?
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Customers
• Dropbox went viral on social media
• Earn free service for sharing social media
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Resellers
• ARCserve Resellers• CA provides social
media content to their ARCserve resellers
• Industry Knowledge & Product
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Employees
• Global Services provides social media content to employees
• Thought Leadership
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Employee Case Study
• XO Communications (B2B Boradband Supplier) put 250 sales people on GaggleAMP
• One salesperson within a week of got two leads by updating LinkedIn status which led to $10K/month in business
• XO follows a post strategy of 9 industry posts to one XO related post
• Sharing has increased blog traffic by 10% and visitors have a 30% higher visit time
• ROI: Cost per lead from sharing is significantly lower than the other traffic driving driving vehicles they use
• The point is to increase sharing, GaggleAMP makes it easy.
Page 38© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Affinity Levels
Higher Affinity
Lower Affinity
Employees
Partners
Resellers
Customers
Prospects
“Fans”
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Role of Privacy
• Stakeholders want to help, but don’t want to “hand over” the keys to their social accounts.
• Track the aggregate results rather than an individual’s.
• Opt-in is crucial to success.
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Value of Sharing
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GaggleAMP
• Integrates with Marketo
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GaggleAMP
• Amplifies social media and provides rich lead tracking information to Marketo
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Contact Information
• Glenn Gaudet• President & Founder, GaggleAMP• @glenng
• GaggleAMP• http://gaggleamp.com• 888.677.4528
• Special Offer – 2 Week Trial of GaggleAMP• http://gaggleamp.com/webinar06
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