“Social media quotes”These quotes were collected during
Enterprise Social 2.0 Brussels
Marvin de ReuverSocial media adviserRed Banana Innovations
"Who cares to have 2M fans! If I spend one euro in digital, I need to get at least one euro back in sales"
- Jef Vandecruys InBev
“Accessibility & time to market is very important”
- Amanda Jobbins Cisco
“What goes on between customers is more important than what goes on between marketers and customers”
- Peter Espersen LEGO
“We have many tools to cope with the many ideas that our fans and partners have ”
- Peter Espersen LEGO
“CRM is dead, long live Social CRM”
- Graham Hill
“Social CRM is the company’s response to the customer’s control of the conversation”
- Graham Hill
“Not all customers are equal. Some are far more influential than others. So stop threating them as one"
- Graham Hill
"Map the customer journey and identity the touchpoints where value is delivered"
- Graham Hill
"Harness customer creativity, ensure involvement in their conversations. Communities are the center of innovation"
- Anna Peters Promise Communications
“Decentralise the locus of control to maximise co-creation in communities”
- Anna Peters Promise Communications
“Start with the story - beyond product"
- Adam Wallace Roger Smith New York
”Our people create our online identity and reputation"
- Adam Wallace Roger Smith New York
"Have people connect to the communities they want to connect to, be part of the story of these niche communities"
- Adam Wallace Roger Smith New York
"Make a customer dream come true"
- Anna Ketting KLM
"Make a customer dream come true"
- Anna Ketting KLM
“In the age of social media doing something that creates a real smile is much cooler than attaching a smiley face”
- Anna Ketting KLM
“Customers complain a lot but they contain lots of insights that drive improvements. A complaint is a gift!”
- Anna Ketting KLM
"Social media is a great solution to get attention for charity, it's all about emotions. Share your emotions!”
- Lina Eidmark Doctors Without Borders
”If you write a blog, you have to respond. Blogs were a great engagement tool to Toyota!”
- Colin Hensley Toyota
”Be credible & believable. Communication succeed through mutual trust and mutual understanding”
- Colin Hensley Toyota
”Reputation takes years to build, but can be destroyed in seconds”
- Colin Hensley Toyota
”Guidelines and regulations were installed mainly to protect Toyota’s employees!”
- Colin Hensley Toyota
”Is a Facebook friend a lead? No, but it gives access to a dialogue”
- Florian Resinger BMW
”Lead registration is a pain in the ass”
- Florian Resinger BMW
”If you have money, you don’t have time”
- Florian Resinger BMW
”Don’t take the marketing you did before and put it in a new channel”
- Chris Wellbelove BT Global Services
”Going forward you need to incorporate mobile. Mobile internet use will exceed desktop use in 2013”
- Chris Wellbelove BT Global Services
”Forget the platform, think about the message first”
- Chris Wellbelove BT Global Services
”Tal about what you should do, not what you should do in social media ”
- Chris Wellbelove BT Global Services
”Guidance + Encouragement + Trust = makes people ambassadors”
- Chris Wellbelove BT Global Services
”Don’t wait in doing social media, while your competitors get more mature in it”
- Chris Wellbelove BT Global Services
That was Enterprise Social 2.0 2011
Special thanks to: Irina Kremin, Lisanne Vos and
Graham Hill Marvin de ReuverSocial media adviserRed Banana Innovations
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